How much money have I made podcasting on Anchor.fm within the first three months of switching?
Anchor Income Report for My First 3 Months Hosting on Anchor.fm!
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This is the data for you. You can take a look at it. You can see 74,080 plays, $172 in my wallet, but actually, I took some kind of small payout.
The total number I’ve actually earned all time is $188.73.
That’s the all-time amount I’ve earned in three months.
So that’s like sixty dollars a month, which you might think sounds pretty good.
Let’s take a look at the cost per listen and show you what I did to get this data.
I took $188.73 and I divided it by 74,080.
This gives you the amount I’m getting per listen.
That means every time one person listens to my podcast, I get about a quarter of a cent, which means when 10 people listen to my podcast, I get two and a half cents.
A hundred people listen and I get twenty-five cents.
A thousand people listen and I get two dollars and fifty-five cents.
Thus, you can see my average CPM on Anchor.fm is about $2.50.
Now sponsors on Anchor.fm have been paying significantly more. There has been a shortage of actual plays available on sponsorships recently, which has drastically lowered the income I earned since the beginning.
When I first started on Anchor I was earning somewhere like seven to ten dollar CPM, but now a lot of my plays are not monetized just because the advertisers don’t have the budget to monetize every play versus how many plays there are available.
If you are thinking that you can make a load of money podcasting take a look at this. One person listening is worth a quarter of a cent right now.
Now, this number could go up to as much as one or two cents for you but still, this is the kind of money you are looking at podcasting.
I’ve been podcasting for five or six years at least and as you can imagine 74,000 plays in the last three months, that’s a lot of plays on my podcast and you might look at $172 being relatively small than you would expect compared to that many plays depending on your expectations.
Still, Anchor.fm has a lot of potential, especially if you can get regular listeners.
What you are seeing is not that I’ve got a huge fan base that’s listening like crazy. What you can see is there is about a hundred, 93.3 according to the data, people who listen to every single episode.
Thus, you don’t need to build a massive following of people online. You really just need a hundred people that will listen to every episode and you put out an episode every single day, and you literally will have the same income or maybe even more, if Anchor gets the sponsorships paying better, than me.
That sounds pretty manageable, don’t you think?
With the Anchor mobile app, you can record an episode. There is no reason you couldn’t do one really quick every day if you really are serious about podcasting.
I put out a podcast episode almost every day on my podcast and about a hundred or a couple hundred people listen to every single episode I make.
One of the best tools I have for that on my website, which I was not prepared to even talk about this, is a podcast player right on my website.
Most of my plays come from this podcast player right on my website.
The majority of my plays are coming straight off my website because I’ve got this Simple Podcast Press player right on the home page of my WordPress website.
Because what better way to introduce people to what I do than just show you what I’ve got: podcast episodes, video courses, blog posts, etcetera.
This way it’s really quick and easy for somebody to click and start listening.
Another factor that’s reduced the income I’ve got is I do mid-roll ads. Some of the higher advertisers require mid-roll spots, which means your ad does not play directly at the beginning of an episode, but it plays between episode content.
What I do is I start my episode out with about a minute or so of me actually talking about whatever I’m “blah-blah-blah.” You are talking that “blah-blah-blah,” and then after about a minute, I switch to a pitch for an advertiser, then I go back to the “blah-blah-blah” I was talking about in my podcast.
This reduces the amount of ad revenue I get because I don’t put an ad also at the very beginning of my podcast. I think it’s annoying when you are trying to listen to something and you immediately get an ad right at the beginning of it.
When I started out on my Anchor.fm podcast I just very easily and automatically put ads on and they all showed up right at the front. That’s how you get the highest CPM unless you have got a mid-role advertiser that’s working really good and you have got a high percentage of people listening to the ad break.
You can do something like you could just do your intro music that’s the same on every episode, then you could split right there and drop a podcast ad in right after that, and then you can have a very good shot at earning the highest income from that.
But I can’t be bothered with a stupid intro either because I like to just get straight to the point. I want you to listen to me talk about whatever I’ve got to say right away without playing around with music or anything else, let’s just get right into it.
Thus, it is possible to earn significantly higher, I would say to earn even five or ten times as much as I’ve earned podcasting and all you need to aim for is, can you find a hundred people that will listen to every one of your podcast episodes?
You certainly should be able to. Let’s talk to your mom, your dad if he is alive or your mom if she is live. My dad is not anymore. My mom is alive, but she doesn’t listen to my podcasts, bad example.
Let’s talk to your friends, your family members. If you go to like a recovery group like I do at AA every day, talk to your AA people, talk to people at your church if you go there, talk to people at your school, or your work.
There is no reason you can’t find a hundred people to listen to your podcast every day. There is no reason you can’t earn better than I’m earning on my podcast with not putting an ad until a minute or two in, and with the current ad revenue shortage.
You can find a hundred people who will listen to an episode, and then once you have found a hundred people, when you actually do a good job on your podcast, people will probably share and tell other people.
You literally can build a podcast and do great just by putting an episode up every day, finding a hundred people that will listen to it, and you can see the kind of income you make from this.
Edits from video transcript by Michel Gerard at www.michelgerardonline.com.