How “You are a Badass at Making Money” by Jen Sincero Helped Me!

After having “You are a Badass at Making Money” in my library on Audible for nearly half a year, I’m grateful I read this book that I thoroughly enjoyed and it has helped spark an amazing amount of innovation in my business since I started reading it.

How “You are a Badass at Making Money” by Jen Sincero Helped Me!

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How You are a Badass at Making Money by Jen Sincero Helped Me!

I imagine you will love hearing what I liked about the book including the review and highlights of it here with you.

My wife actually got this book to read for herself months ago, asked me to get it for her and I looked at it and I said, obviously I’m a badass at making money. I’ve made hundreds of thousands of dollars profit last year in my business and the year before that.

I’ve made millions of dollars online.

Clearly, I’ve mastered whatever this book could have to say.

“I don’t need to listen to this. But sure honey, you go ahead and read that book. Maybe it’ll be helpful for you.”

That’s how I looked at it at first, but I kept the book in my library and knew it was there.

As I did a huge pivot in my business out of the crypto world and into gaming online, first music, and then gaming online, all of a sudden the money I was making dropped a whole lot.

How You are a Badass at Making Money by Jen Sincero Helped Me!

I started to feel a bunch of financial insecurity despite being in objectively the best financial position I’ve ever been in in my entire life, having more ability to earn money, having tons of passive income from a bunch of different sources. I have thousands of dollars of passive income that comes in whether I do anything or not every month.

At the time I started reading this book, I had $40,000 or $50,000 in the bank, I’ve got about $25,000 today after a couple more months spending my savings, transitioning into gaming and paying my taxes, paying down more student loans and making extra payments,

I took a look at this book and I said, “You know what? if I’m in the middle of a bunch of financial insecurity in my head despite objectively being in such a great financial position, I really do need to read this book now.”

I started reading this book because I see if I’m having fear about something that’s an area I need help in.

Therefore, when I was in the middle of financial insecurity, I kept wondering, “How is my business going to make money, how am I going to replace all these tens of thousands of dollars a month lost, first when I got banned from Udemy.”

I lost a thousand dollars a day in earnings there and I managed to replace that with cryptocurrencies, then as the crypto market went, not quite to dead, but almost dead, then I’m wondering, alright, “How am I going to replace the tens of thousands a month I was making on cryptocurrencies?”

I went into this book and I’ve got a ton of ideas since then.

I’m now excited to build the best business that I’ve ever built online that learns from the things that have happened before, the things that have gone wrong, and build something with a rock-solid foundation that is steady and consistent, filled with love and joy each day, and not all tied up completely with one third-party website.

How You are a Badass at Making Money by Jen Sincero Helped Me!

Both of the things that have taken my business down were because I put everything in with one particular website or one particular currency and everything goes up and down.

There is no reason with everything I’m doing I need to do that.

When I started reading “You are a Badass at Making Money” I immediately started getting all these ideas in my head. Different ways to make money that I just hadn’t seen before and I got motivated to take action on speaking.

I have been imagining speaking at events for years and it has consistently been one of those things on the back burner that maybe I will get to that someday, that I might as well do more online, and with reading “You are a Badass at Making Money,” I got a fire under my butt to say, “Look, let’s take some concrete action. Let’s take concrete action today and get started looking for those speaking gigs.”

I do not want to just go around and hunt and try to work my way up from the bottom, but I realized, “I’m already doing a lot online. Go straight for the really good stuff. Skip all that working at the bottom, go straight for the really good opportunities and act like I’ve already got speaking opportunities, which involves what? Having an agent to get me and can seal the deal with speaking gigs.”

One of the calls to action I took out of this book is thinking about, “Well, what do established speakers already have? They have a speaking agent.”

The talent doesn’t go around talking to all these potential opportunities. The agent handles all that stuff, asks the talent what they would like to do and handles all of the details about everything else, like finding the opportunities, figuring out the availability, etcetera.

Thus, I went and I’m amazed how quickly I found a lady that goes to my Alcoholics Anonymous meetings and I was able to ask her, “Hey, do you know anyone who might be able to help me?”

She was able to give me some great feedback right away to point me in the right direction. She said, “You need a press kit. You need a page that presents everything you can do on it in a very concise format kind of like a one-page resume.”

I then gave that to my graphic designer and now I’ve got a beautiful press kit for speaking.

It’s amazing.

Thank you to “You are a Badass at Making Money” for this and all of those speaking opportunities that I’m imagining coming up as a function of having read this book.

One of the stories I like in the book that she tells is she lived on this farm and there was a goat that was trying to get into the house all the time, and one day the goat finally got into the house and just smashed everything up.

She was talking about how much love and respect she had for the goat for its persistence to get into the house because it tried and tried, and finally one day, after so many attempts it was able to get into the house, and then it absolutely just trashed everything.

How You are a Badass at Making Money by Jen Sincero Helped Me!

How many of us are willing to be that persistent in our business, to get told no over and over and over and over and over again?

How many speaking gigs am I willing to get rejected for?

That’s why I need an agent.

The agent will help deal with all those rejections, then the agent is able to just keep dealing with the rejections, and then focus on getting the really good opportunities that make all the rejections worth it.

How many times am I willing to lose in order to win?

If you want to be a badass at making money, it involves being willing to have bad ideas. I’ve got several ideas while listening and reading this book that I would classify as bad ideas.

I put my paid call price way down, and I immediately regretted that, and then I put my paid call price way up even higher than it was before. I think it is up to four hundred and eighty or ninety dollars to talk with me for 45 minutes now.

After putting my call price down as low as $49, and then getting a call scheduled at that, that went twice as long as scheduled, and then feeling really depressed at the end of it, I thought, “Why did I do that?”

If I don’t respect my own money earning capacity, if I don’t respect my own dollar per hour rate that I know I’m worth, then why should I expect anyone else to respect the same?

I’m grateful reading this book. It has a lot of positive affirmations in it.

I love money.

Another action I’ve taken as a result of this book is I literally have money.

I’ve got $20 bills all over my studio here.

How You are a Badass at Making Money by Jen Sincero Helped Me!

One of the little tips it gave is to have money around you, to show yourself visually and unconsciously all the time that money is not scarce, that money literally does grow on trees, and then has printers that put ink on it, and now they have got fancy holographic stuff in it.

It literally is being printed out of trees and trees are abundant, and it’s literally being created online electronically. They are printing more money every day, almost every government in the world, and now all these cryptocurrencies are printing more money every single day.

There is a ton of it.

Not only is there a ton of it, there is enough of it for you.

Not only is there enough of it for you, the universe wants to give you all the money you want.

The universe wants you to be rich if that’s what you want.

I love being rich.

I have unbelievable wealth in my life today.

I have all the wealth one could hope for.

I have hundreds of dollars in my pocket right now.

If I go in my wallet, I don’t even know, I’ve probably got three or four hundred dollars in my wallet right now.

How You are a Badass at Making Money by Jen Sincero Helped Me!

Another little trick, always carry money around with you, so that you have a chance to help someone else.

Give money generously.

I noticed as I was starting to get into my financial insecurity, I started becoming more frugal.

Now, there is nothing wrong with being smart with your money. I’m not saying that you should just drive down the street and throw it all out the window, or pay for something dumb that you don’t have any passion about or you don’t care about, or just repeatedly dump money on advertising in your business in a way that’s impersonal, that you don’t have clear proof that it’s working or doing some good in the world.

The difference between being cheap versus spending your money smartly is how you are seeing the whole thing and thinking of other people.

Being cheap implies the scarcity of money.

Being cheap implies the lack of consideration and generosity for others.

I noticed I was doing that and I just noticed this recently.

I put up a video course offering $500 a week to edit my videos. I then out of fear of financial insecurity and not being able to see, losing my vision a bit, I started making excuses why I didn’t have more videos for my video editor, and eventually we went like a month or so without me giving him anything to do, even though I had plenty of videos to edit, I had plenty of good footage as I was continuing to play video games.

I’m grateful today I see that it was an action taken out of being cheap and out of fear, that when I imagine paying my video editor $500 a week, I imagine the amazing videos he is making out of my live streams, I imagine all the people watching, who are seeing the videos, that are likely to want to join the stream.

Having watched the videos, they may drop donations, may support on Facebook, may come buy a book through my Amazon influencer affiliate program.

By seeing all the future good that comes out of putting those videos out and spending the money today, I see that there is no better expense I can make than to pay James E. Brooks at the $500 a week that he has generously offered to do.

I struggled to find a video editor for six years in my business. I’ve got a video editor, James, who consistently does a great job now, and I was screwing around being cheap and not paying him for at least a month and maybe two months.

Thank God I noticed this because you want to spend money when it helps other people accomplish their goals. You want to spend money when it creates things that can make money.

Every single gaming video James makes has the potential to go viral. James could make a video that goes viral on Facebook that earns $10,000 in ad revenue with Facebook’s new 3-minute-plus ad breaks. James can make a video on YouTube that brings in a hundred thousand dollars from people seeing it, subscribing, and all the positive feedback loops from there.

How You are a Badass at Making Money by Jen Sincero Helped Me!

Now, when you are a badass at making money, $500 a week to pay someone to make an asset is very well worth it, especially when it is work that they have offered to do, that they are excited to do, that they love doing.

When you are a badass at making money, as I’ve learned in this book, you are willing to spend money to make money. I see a lot of people who are five dollars away from having the life of their dreams.

Five dollars away!

Five dollars that is held back out of fear of not having enough.

For example, lots of people want to play video games with me, but maybe 1% of those that want to play are willing to actually give me some money to support my business and to get priority access to play with me.

I imagine 98% of people who want to play with me have the means, either a credit card, a debit card, to send money in the mail, and yet so many of us are unwilling to give and be generous with others and we don’t see that that’s the secret to being a badass at making money.

Give generously.

Spend with a plan in place to make money, and always think of other people.

One thing I did with this book that I classify as in the short term a bad idea, I realized, “Look, I actually have tens of thousands of dollars in the bank. Why am I holding on to all of it as if it’s going to disappear and I’m never going to have money again?”

I’ve got time today to spend money on Facebook ads to promote my gaming streams and while I was reading this book, as a function of reading this book, I started up my Facebook ad campaigns again. I started spending $100 a day to advertise my gaming videos on Facebook.

After doing that I kept having this feeling though that it wasn’t the right way to go about it. What it did do, is show me here that I’m not paying my video editor to do videos, and I’m spending all this money on Facebook ads.

Now, which involves a specific person caring about it?

My video editor cares a lot whether I’m paying him $500 a week or not to do work that he enjoys. Facebook doesn’t care at all.

There is probably not one person I can find at Facebook that cares whether I’m spending $3,000 a month or not with them as an advertiser.

When I pay James $500 a week, that’s helping him specifically accomplish his goals. When I’m paying Facebook $3,000 a month to advertise, that’s putting ads in front of a lot of people who weren’t interested in seeing what I had to say to start with, many of whom are annoyed seeing my face, and then at Facebook no one cares.

There is so much money coming in, Facebook has so much money, three thousand a month is irrelevant. But to James, two thousand dollars a month to edit videos is very relevant.

How You are a Badass at Making Money by Jen Sincero Helped Me!

Now, as soon as I turn the Facebook ads off I get nothing unless they worked, which a lot of times they don’t.

Meanwhile, I pay James two thousand a month, he might stop editing videos, he might go on to do something else. The videos he makes could earn money for years. What I see is that when you are a badass at making money, you go forward courageously and very often you go forward and fall, go forward and blunder, go forward and mess things up.

I’ve made several blunders. I tried several things that very soon after didn’t look like a very good idea anymore. But that, trying the idea and failing opened my mind to another one.

Once I turned my Facebook ads off, I realized that if I’m willing to pay a hundred a day to Facebook for ads, I absolutely am willing to pay $2,000 a month indefinitely, even if I need to borrow money in the short term. I’m willing to pay that to James because I’m imagining I pay James twenty-five thousand dollars or whatever it ends up being in a year to edit videos that he puts out hundreds of videos for me, it only takes one of those videos to pay for all the rest.

Only one video goes viral, it can pay for all the rest of them, and not only that, it can bring in ten times over the long term.

There is nothing wrong with making a lot of money and that’s one of the things I got out of this book.

Deep down my dad used to say, “Money is the root of all evil.”

My dad went to Vietnam and he saw how things went on there. He used to rip up money and say that the government tried to control us all with money, and while there may be some truth to that, it’s also true that money is an energy, that money is neither good nor evil, that money is something we have all agreed collectively to have in our world.

If all of us, or even a critical number of us, just decided we weren’t going to play the game of money anymore, there would be no more money. This is a little game we are playing together and there is nothing wrong with having lots of it.

I love having money.

I am awesome at making money.

I love being able to give generously.

I love being able to drop a hundred-dollar tips.

I love being able to make videos where I’ve spent hundreds of dollars to give to someone else to help make that video, and the more generous I am at giving, as is explained so often in this book, the better it is I receive.

I’m extremely grateful for this book today because just reading it was proof that I’m willing to do whatever it takes, and that I love making money.

I enjoy being a badass at making money.

I love looking in the bank and seeing tens of thousands of dollars there.

I love paying James five hundred dollars a week to edit my videos and seeing the amazing videos he makes, and seeing the likes and the thousands of views that come in on the videos he makes.

How You are a Badass at Making Money by Jen Sincero Helped Me!

I’m imagining that continuing to pay him is one of the best things I can do with my money.

When you are badass at making money, you see paying other people for help, you see the value of that. One of the very clear stories in “You are a Badass At Making Money” is there is a lady with a business and she is struggling to grow, and she wants to be able to do more and she has been hesitant to hire someone because it’s expensive and she doesn’t know how she is going to pay for it.

She only can even afford to pay them for a month or two, and yet she goes forward, hires someone and her business starts growing rapidly.

All those things she didn’t have time to do, the person she has hired is now closing those deals for her. Her business grows so rapidly she ends up hiring several more people to help her right away.

Often what we want, in order to make the money, requires giving and spending our way forward.

When I started teaching on Udemy in 2014, the first year I lost a lot of money and I spent a lot of time making video courses that hardly anyone took and hardly anyone bought.

In fact, I got to the point where I saw I either need to just completely focus on making money and paying my bills, or I need to really go all-in on these video courses, and in order to do that, I need to borrow more money so that I can pay my bills in the short term.

I borrowed $50,000 or so in personal loans on top of already maxing out my credit cards. I borrowed those in personal loans and I used it to pay the bills, I used it to advertise my video courses, and I used it to pay freelancers to help me with my video courses.

That was one hell of a scary proposition.

As my business was on the edge of bankruptcy, I borrowed all I could get in personal loans to do what I loved and guess what?

Now it is about a little over four years later, all the personal loans are paid off, all the credit card debt is paid off, and thousands more of student loans have been paid off. I’ve paid all the bills or most of the bills for our family since then.

We have bought a new home, I put the down payment in for the new home.

There has been an incredible amount of wealth that has manifested, but I will tell you what I had to do first.

I took a really scary leap of faith, borrowing $50,000 when you have already maxed out almost a hundred thousand dollars in credit cards, having maxed out almost every credit card I could get my hands on, already having a business that was going downhill, taking action on my video courses was going to mean saying no to clients who had money today to pay me, saying, “No. I’m not willing to do anything that I don’t love that I can’t help a lot of people with.”

How You are a Badass at Making Money by Jen Sincero Helped Me!

When you read “You are a Badass at Making Money,” it gives courage to take that leap of faith, to realize if you want to be happy and be a badass at making money, it often involves giving generously, taking a really scary leap of faith first.

What I love that is so inspirational is Jen talks about in the book how she used to live this really cheap life and she used to put all this time and energy into being cheap, trying to clip coupons, save nickels and dimes, over research every single purchase, and then she realized that if she put that amount of time and energy into being cheap into actually making money, then she would have lots of money, she wouldn’t need to be cheap anymore.

This is a theme I’ve heard reiterated over and over again, which is why I’m reiterating it here to you again. I used to double-check all of my receipts. I would go out to restaurants and I was afraid the waiter or waitress was going to artificially boost my tip because I didn’t feel very good about the tip I left lots of times and figured my one dollar tip might all of a sudden turn into a ten dollar tip.

I used to spend time double-checking all my receipts and all my credit card statements all the time to make sure I never got overcharged or there was no fraud on anything.

I realized all the time and energy I spent doing that, I could afford consistently to get defrauded and not notice it, and have more money than before.

I could literally have a waitress drop a hundred extra dollars on a tip and the more money I would make if I didn’t even pay attention to that, I would make so much more money using that time and energy in a more productive way, that I could afford to get ripped off consistently and have more money and not spend any time worrying about it.

Today when someone comes up, a guy came up to me and asked, “Jerry, can I have fifty cents for the bus?”

I said, “Sure. Well, I don’t have fifty cents, but you can have a dollar. Sure. I can give you some money. How much would you like?”

He said, “How about $2.50.”

I gave him five.

I said, “Here. Here are five bucks. Have five bucks.”

I’ve got hundreds of dollars in my wallet. If someone is asking me for fifty cents, they sure as heck can have five bucks.

Why not?

How You are a Badass at Making Money by Jen Sincero Helped Me!

You see, when I give money generously, I prove to myself that I’m such a badass at making money, that I can afford to just give money away.

Now, I’ve given money away in context I would say that were purely foolish and ego-driven before like when cryptocurrencies were going so well I was throwing money around all over the place.

There is good healthy relationship based context.

I used to hate it when homeless people approached me in the street, “Oh, God. This homeless guy is going to ask me for money.”

Now, I get excited about it.

“Sure. I have so much money, my friend, I’m able to give you some.”

I love the chance to give and feel generous today.

I go around on people’s live streams, I’ve spent thousands of dollars tipping other people playing live streams. I’ve given more to other people so far than has been given to me and people have given me thousands of dollars, and yet that’s what you learn in “You are a Badass at Making Money.”

You see, when you act like a badass at making money, you act like a badass at giving money and spending money.

Now, that’s not to say you should just borrow money without a plan and just throw it all over and hope things go well.

For example, I am imagining that if there is a temporary shortage in my income that’s no big deal. I’ve got a $45,000 credit limit or so on my one business credit card. I could easily ask for some more loans. I imagine that the videos I’m doing with James will in time pay for themselves ten times.

Therefore, if I need to pay James twenty-five thousand dollars to edit videos for the next year before the videos even start to pay for themselves, that’s fine.

You spend money to make money, that helps James accomplish his goal of having a hundred thousand dollars in the bank.

I’m grateful for the chance to help with that.

I’ve noticed lots of times you need to put in a level of discomfort and persistence that most people are not willing to work through.

Like the goat story that Jen tells in this book, a lot of us are not willing to persist past that 80th or hundredth or 300th point of discomfort on stuff.

Sometimes in my business, I ask myself, “Can’t I get to a point where it all just is easy and smooth, and where I never fail or get rejected at anything, nothing ever goes wrong?”

There is this fantasy we have that the people that we think are successful have it easy, and to me, it actually is backwards.

The people you think of as successful are usually more willing than an average person to lose. They have lost and gone wrong, and had more bad ideas and failures than the average person. They have taken more risks and have paid the price a ton of times.

I have a ridiculous laundry list of failures in my business now, and I’m very grateful for Jen Sincero with “You are a Badass at Making Money” and helping me get back on the right track.

How You are a Badass at Making Money by Jen Sincero Helped Me!

I read a book by Tony Robbins which is Money: Master the Game that had a very similar effect on me two years ago.

Two years ago, as I had been banned from Udemy a few months before, again the same thing, another big pivot in my business, I didn’t know what was coming next and I was wondering about the income, I was getting into fear and starting being cheap again.

I read “Money: Master the Game” by Tony Robbins and guess what?

I got into crypto heavy right after that.

I turned $10,000 into $87,000 within a few months and I will tell you that it was scary as hell to put out ten thousand of the twenty thousand I had in the bank on buying a cryptocurrency, holding it knowing that any foolish moves on my part or any clever thief could instantly steal all of it, and it all instantly would be gone, there would be nothing I could do about it.

At one point my cryptocurrency investments were worth over five hundred thousand dollars, a year and a half after reading the book “Money: Master the Game” by Tony Robbins, and all I put in to start was $11,000.

I sold my butt off as fast as I could and it was uncomfortable even making the change, but I literally got to do half of 2018 without making what you might call a serious effort on my business, without even considering making money.

I played music for months. I played video games. I had a lot of fun in 2018 and I’m about to make an income report almost a hundred and twenty thousand in profit, not counting 50 plus more thousand in capital gains.

I am a badass at making money unless I forget that, and I’m grateful I finally whipped this off the bookshelf and got to it when I needed it, and now I’ve given what I hope is really useful for you to show you how helpful this book can be and how helpful it has been for me.

“I’ve went on and on and on and on about the book,” so let’s wrap it up.

How You are a Badass at Making Money by Jen Sincero Helped Me!

This is “You are a Badass at Making Money” by Jen Sincero.

Final words

If you would like to get into my entire reading list, will you please go to because this is where I’ve got my Amazon influencer affiliate program?

How You are a Badass at Making Money by Jen Sincero Helped Me!

I’ve got my reading list, and you can help me make a little bit of money when you go to my reading list through Amazon and you go buy the book off of my reading list.

How You are a Badass at Making Money by Jen Sincero Helped Me!

Here’s the trick. If you want to be a badass at making money, become a badass helping other people make money. I try whenever I can to help other people make money today.

When you are a badass at making money, you help other people make money and that’s how you get money back too. People who you help make money are grateful.

I’m very grateful when you help me earn a little bit through your purchase directly through my Amazon influencer link.

Thank you very much for listening to this on my podcast, watching it on YouTube or Facebook or reading it on my blog.

I love you.

You are awesome.

I’m so excited to share more of what I’ve learned with you as I continue reading new books.

Each new book I add that I love will be added to my reading list.


Jerry Banfield

Edits from video transcript by Michel Gerard at