In this blog post you are going to learn what life principles I use to be successful on Facebook. If you apply what I’m sharing with you to your own Facebook marketing, this will provide you with the success you deserve.
Success on Facebook depends on two simple things: first you should know what works to get your attention on Facebook, then share with the least resistance to people who are most open to your message.
Here are the three key principles that I hope will be very useful for you and they apply no matter who you are and what you are doing.
How to be successful on Facebook?
Know what works to get your attention on Facebook
The principles I am going to share with you are the foundation of everything I teach in my books and in my online courses, and by specifying them here with you clearly, you will be able to see them throughout everything I teach, and you’ll get a guaranteed return from reading this post no matter what you do.
These are principles I used throughout my life and applied to Facebook ads and marketing to be successful on Facebook and that are very powerful.
The first principle is this: Do unto others as you would have them do unto you.
Now you might think, “Okay, what does that mean in terms of Facebook ads?”
The principal is this: Make ads and marketing on Facebook that you would respond to or that you would interact with.
A big mistake I see people making in their ads and marketing is doing the kind of ads they would not interact with themselves.
So for example, if you do lead pages and opt-in squeeze pages, do you do those as a customer? Do you go through anyone else’s opt-in page? Do you actually submit your email and get these free offers?
I don’t do that. So I also don’t do that in my ads or marketing.
If you do it and interact that way, then you’re welcome to use this method as it might work for you.
I do things that I know work for me as a customer. The easiest way to apply this principle when you’re learning, getting started or trying to find some new ideas is to see what works on you. See what ads you interact with on Facebook. See which marketing strategies work to get your attention on Facebook. See how a website got you to find out about them. See what other people are doing that’s working on you and then you can do that in turn to get people to notice you.
If you do things to people that you would not go through yourself, you will usually find that it’s frustrating and impossible to succeed. I had no success using squeeze pages because I don’t use those myself as a customer.
It’s very hard to create something for other people that you would not use yourself.
Facebook groups have worked really well for me because that worked really well on me.
Getting lots of Likes on Facebook has worked really well for me because that worked really well on me.
I was impressed and still am impressed by pages that have a huge following online. Other people then are impressed by my large following.
Facebook ads sending the user to a website that have helpful content and that have a lot of social proof on them work for me because I understood and saw how they worked on me first.
Do unto others as you would have them do unto you. Do what already works on you.
The Facebook messaging strategy worked really well for me because it also worked really well on me. People were able to contact me through messages and get me to be interested in them and then I realized,“Oh! I should be able to do that too.”
That’ll make everything you’re doing easier when you think in terms of do what already works that you can see works.
If you don’t know what works on you, start taking a look and start learning. Start using Facebook more and start seeing what you find impressive. Start seeing what gets your attention and you will be on your path to be successful on Facebook.
When you do that, everything gets a lot easier because you’re not stuck with this whole world of ideas. You’re not unsure of what to do. You see what works for other people on you and then you just find a way to do that yourself.
This is the number one thing that’s helped me to be successful throughout everything I’ve done on Facebook. It makes everything so much easier.
The idea is to do unto others as I want done onto me, and as I’ve seen other people do successfully with me already.
I’ve actually bought and subscribed to a service that I found in a Facebook ad and I remembered how that happened. It was a simple immediate link directly to the service with free information. No need to opt-in right away, just free information.
Now, I make my ads this way.
I hope this first principle is useful for you and that it will help you to be successful on Facebook ads and marketing.
I gave you the most important principle first at the beginning of this post and that’s: Do what works on you in what you do on Facebook ads and marketing.
Be aware of what works to get your attention and then do it. That will handle no matter what changes Facebook makes. It will handle anything that comes up. If you know what works to get your attention you can have confidence it will work to get other people’s attention too. No matter what changes, no matter what stays the same, no matter what the costs are.
That’s the foundational principle and now I will expand on some additional principles that are useful for doing successful work with Facebook ads and marketing.
The second principle is: Give the most value you can immediately.
That means if you can give someone something useful for free, do that. If you can give it without using any sort of barrier, such as an opt-in page and if you can send them straight to your website or put all the information directly in the post, do that.
Give as much as you can and give more of it. You won’t usually be successful on Facebook from just one post or one ad. You’ll see success happening where people are giving the most value all the time.
If you make something that’s funny, post it directly on Facebook in a picture. People do not like to work to get what they want on Facebook, so if you can find a way to bring it directly to them, do it. If you have a really useful article just post the whole article in the post on Facebook then what all people have to do is click “read more.”
If you really want to capture people’s attention, put everything straight on Facebook in a picture. If you have a video you want people to watch put the video straight on Facebook. Forget having them go somewhere else.
You want to really give the most value you can consistently. You’ll see on my Facebook page that I’ve hundreds of videos. I put video straight on my Facebook page so that people can watch them and all they have to do is just use my Facebook page. I’m building an audience right on my page and then I share links to my website, my other YouTube videos, but I run my ads in places that have lots of content in them.
I make some of my ads for really long deep detailed posts and the reason to do that is to have people just click “read more.” Then, they’re more likely to do it than going to a website.
Anytime you can give more, do it. Anytime you can cut out the middle man, do it.
That’s why Facebook messaging to pages works because you can often cut the middle man out. You can cut the gatekeeper out and if you have something you want to give, give it straight to the person who needs it.
Giving the most value with the least barriers will always help you no matter what’s going on, on Facebook.
Of course the objection to that is:
“What about getting what I want?”
“What about me getting people on my website?”
“What about me getting sales?”
“What about me getting Likes?”
What you really want is attention.
In the information age, attention is the gold currency. It is exactly what you want. So put the least barriers to grabbing people’s attention and then they will be willing to do all those other things you want them to do.
Get their attention first.
If you can then put a lead page up that puts all of your offers completely out there including a video and all the text with a link at the bottom, people are more likely to go to that.
You’re more likely to have people who are really dedicated to you and that is what you want, people who are paying strict attention to everything your page posts. That’s worth a lot more than just having a big following of people who aren’t that interested in you.
So always give more value and give it with the least amount of barriers to action.
Another principle that’s really helpful: Reach the people who everyone else is not trying to reach.
This is the 80/20 principle in action.
The idea is to give to the people who are not as competitive. Give to the people that everyone else is not trying to give to.
I am very competitive to reach on Facebook. I am a 30-year-old male living in the USA. I have liked digital marketing, online advertising, entrepreneurship and a thousand of other pages. I am very hard to give value to on Facebook. You will pay as much as a hundred dollars CPM to give something to me in an ad and other people like me.
That means even if I click on everything you post, you still could be paying as much as $10 per click even if I click on everything, and other people who are similar to me, because everyone else is trying to reach me.
I have money to spend, I’m interested in all these online things and there are a lot of people trying to reach me.
That is a different story for someone living in Nigeria. It’s not that a person in Nigeria is worth any more or less than I am in the grand scheme of things because we’re all people and all equal, but it’s that the advertising dollars are spent trying to reach me and my wife, not them.
My wife is in a lot of ideal demographic markets. She is 30 years old, buys things online, and a perfect audience to reach by shopping websites and things like that.
Someone in Nigeria is not as likely to have as much money to spend, not as likely to order things online and not as likely to pay the advertiser back.
What you have is that most of the world is pretty easy to reach and most of the advertising dollars are spent trying to reach the small fraction that’s really hard to reach.
The same thing goes with marketing. There are thousands of pages out there that would love for me to see their posts and there are all kinds of people who would like to share things with me.
My news feed is insanely competitive and I also very carefully manage it. I will unlike a page that I liked a year or two ago when it reaches my news feed even once organically if I don’t use it anymore.
The main thing that happens when a post finally reaches my news feed after I went and liked it from an ad a year ago is, “Oh! I don’t wanna see anything from this page anymore.” Then, I unlike it!
My news feed is reserved almost completely for my friends, family and then ads. All those people who are trying to reach me have almost no chance in doing so.
Meanwhile, there are people all over the world that are looking for fun things to share and new things to read who don’t have as many people in their country that have put all this information out about things they want to know about.
They’re looking for things from all over the world and yet, most advertisers that have the things they want are not trying to show them to those people.
If you can create value for the people in the world that are more open to receiving what you have to offer, not only will everything work better and be cheaper, but getting an audience and getting attention is so much easier. That’s how I am here with you today.
I saw how frustrating it was to try and reach the person next door to me and I gave up. I said I will go straight to Nigeria and try to be a big Internet marketing guy there because that’s easier to be a big Internet marketing guy in Nigeria than Sarasota.
It’s easier, it’s cheaper and the people in Nigeria who watch my videos don’t have all kinds of other people trying to reach them with videos. I’m one of the only options in some places and when you find those opportunities, everything you do will be effortless.
Everything you do will be so much easier and no matter what you’re doing, this principle applies even if the only audience that you can imagine is a very competitive audience.
If you can find ways to give good value to that audience and if you can understand the competition and understand what gets through, you might be able to add someone like me as a friend and then reach me that way.
Three key principles to be successful on Facebook.
If you keep the principles in mind, you will work with things how they are. Regardless of which countries and which opportunity change, the principle stays the same.
- Make ads and marketing on Facebook that you would respond to or that you would interact with.
- Give the most value you can immediately.
- Reach the people who everyone else is not trying to reach.
Usually most people with most of their attention in ad dollars are trying to reach a very small fraction of the total population. If you can create value, give it immediately with no barriers and share it with the people who are not trying to be reached by the majority of advertisers and marketing efforts. You can get results that are ten, a hundred, a thousand times more than what you would get trying to reach the person next door to you.
That has helped me fantastically and that’s why I’m here with you now. It’s because I’m able to impress the person next door to me now with my large global audience when I couldn’t get them to start.
Think about those three key principles and you have a very strong foundation for success no matter what changes, no matter what happens. These things will give you a sure chance to get way better results than almost everyone else does.
The guy next door to you that shelling out money, time and energy trying to reach you, who you are ignoring, will be frustrated and meanwhile you will be reaching the people all over the world almost effortlessly.
I hope this blog post has showed you how to be successful on Facebook, and if you liked it, I invite you to learn more about Facebook with me in my book:
Available both in Kindle and Paperback format.