Best Psychologist Income Strategies to Replace Lost Insurance Network Clients ft. Clare Albright

As a Psychologist, Dr. Clare Albright helps us explore the best income strategies to replace lost insurance network clients and to scale up a business on the internet during a free one-on-one call with me.

To help you understand what is in the video here is a summary of what we talked about along with key calls to action. Bellow, there is also a copy of the follow-up email I just sent Clare after our call where we talked a lot about teaching online, especially with Udemy, Skillshare, Uthena, and StackCommerce!

Clare’s website is available at drcalbright.com featuring helpful information about her business as a clinical psychologist!

If you will enjoy reading and contributing to the discussion for this post, will you please join us on the YouTube video above and leave a comment there because I read and respond to most comments on YouTube.

Call Transcript

Jerry Banfield:
-Welcome, Clare, how may I help you today?

Dr. Clare Albright:
-Oh, I’m going through some big changes in my job as a psychologist where I’m leaving an insurance network, not by choice. So my income might go down in a huge bump. So I thought, Okay, it’s time to talk to Jerry.

Jerry:
-I’m happy to help with that.

Clare:
-Yeah, I was thinking, I have a website and a YouTube channel, and I wrote a few e-books this week on relevant topics to my profession, toddler tantrums and such. I was thinking if you were in my shoes, what’s the… -I shouldn’t say the fastest- What do you think, if I just picked one venue to make lots of money for the next few years on the internet… -Which one would you pick? I do love to teach.

Jerry:
-Yes, video courses are by far the best method I’ve found to earn money online. Do you have any video courses up yet?

Clare:
-Nope, none. I have made some videos in my profession. But I haven’t taught one course yet.

Jerry:
-Well, that seems like a really good opportunity. Are you teaching any courses already, like in person? Or another way?

Clare:
-Yes, last week I taught one on parenting in the community. And I’ve taught a lot at the colleges for my profession.

Jerry:
-Excellent. Do you have the ability to have any of those recorded as you’re teaching them?

Clare:
-Um, I’ll say no, just because I don’t have any on the books right now. But that’s a great idea is just set them up. Let’s say I just start doing a webinar. And even if I only get one person, I can record the webinar, right?

Jerry:
-Yes, if you’ve got some free time, or whatnot, I might be able to understand better, like, what’s your life situation? Are you really busy? Do you have any free time?

Clare:
-Even though I’m crazy busy, can be writing courses and recording them. So, very, very, very doable.

Jerry:
-Is there anything you can cut to make room for that?

Clare:
-Um, I don’t want to cut anything until August 12, when I get pushed off the network, because I might have unwanted free time at that moment. But that’s okay, I’m happy to take the time now because I’d like to pay my rent and that’ll help get me ready to pay my rent.

Jerry:
-The downside of video courses, they usually take a while to get going for the sales and they can do great for ongoing revenue, but by the time you film it, and then get upload and start trying to sell it that often can take months. So now’s a great time. So this is June if you are available to get started with that. Still, video courses tend to be kind of slow work. Like I worked on my courses for about a year, before I started getting like thousands a month in sales. And those are on like popular business topics.

-Now if you have the ability to sell courses to your existing clients… Do you have an email list?

Clare:
-No.

Jerry:
-With your existing clients? How are you in contact with them?

Clare:
-Because I’m on all these networks, all day long my phone rings with people in urgent problems. I’m just fielding the ball all day. I don’t really initiate anything.

Jerry:
-So you get a lot of phone calls asking for help. What’s your business currently like?

Clare:
-I see 50 clients a week, like 10 a day for 6 days a week.

Jerry:
-That’s a lot of clients.

Clare:
Most therapists are done at 25.

Jerry:
-Yes.

Clare:
-I did it 29 years and it really was a bad business model for me. I loved the meaning and all and I felt great about the quality. But financially, it never really produced what it should have at all. Because I guess when you’re in the network, you get paid 50% of what you get paid out of the network.

Jerry:
-How many clients do you have that are on this insurance provider?

Clare:
-About 100%.

Jerry:
-Oh!

Clare:
-I see what you mean, when when that day comes I’ll probably get maybe a 20% hit on my business.

Jerry:
-Now, you sprout up asking about income and wanting to essentially cover this difference in income. Am I understanding that correctly?

Clare:
-Yes.

Jerry:
-Are you’re assuming that you’ll basically lose those 20%? So you’d like 20% or more income to cover that?

Clare:
-Correct.

Jerry:
-Are you open to any way to get that income? Obviously, that’s legit, like not crazy stuff.

Clare:
-I’m open to anything. Yes. right this moment.

Jerry:
-I have a client I’ve worked with who’s a psychotherapist. When he originally worked with me, he wanted to earn more. He already, like you, had a full client schedule. He couldn’t see any more clients, and well, the logical thing to do is raise your rates a little bit. He said he didn’t want to do that because he was afraid of what the insurance providers, and what his clients would say. But he ended up raising his rates and he didn’t seem to lose any business on account of it.

Clare:
-What is he raising to?

Jerry:
-I think he was in $150 an hour. That was in Canadian dollars.

Clare:
-That’s great. Yeah, cuz mine is… the average I get probably is $90 right now.

Jerry:
-You could, you might have some room to raise your rate to $100. Or even if you’ve got that many clients full already. You definitely have a basis to say, hey I’m raising my rates.

Clare:
-The worst thing is when you’re in the HMO like I am, they set the rate. So a lot of people who care about me would say, push her off this clip, like a baby bird. So she can fly. You know what I mean? Cuz that’s a 29 years of being a counselor. I shouldn’t just be settling for an HMO rate.

Jerry:
-So how do most of your payments come in? Do you have any that are not HMOs?

Clare:
-Only two or three.

Jerry:
-Out of 50?

Clare:
-Yes.

Jerry:
-Will some of the clients that won’t be able to have their insurance pay anymore, Do you think any of them will want to keep working with you directly, like on a self pay?

Clare:
-I think so. The good news is after 29 years, I mean, over time, maybe in a few years, I can regroup, contact doctors and say I have openings in my schedule. But in the short run, it could be dicey. I’m going from in network where the HMO sets the rate and pays, to out of network, where I can still build but it’s completely different. They have these big deductibles now, so they never really get paid.

Jerry:
-Yes, I’ve got a $6,000 individual deductible and a $12,000 family deductible on mine. So I know what you mean. But I also have a health savings account. So I can pay straight out of that, whether it’s in or on a network. And I actually go to a hypnotherapist and I paying cash every time I see her.

Clare:
-Right.

Jerry:
-Yes, Do you have any opportunities with clients that you might be able to work with directly that are self pay?

Clare:
-It’s not looking good. I mean, I guess I’m gonna have no choice, but to figure that out. One thing I should do is really start promoting hypnotherapy. I haven’t been doing that. Yeah, I think that’s a good idea to promote hypnotherapy.

Jerry:
-I love hypnotherapy, I go every month and actually this free call that I’ve had is a result of going to hypnotherapy. Yes, I had the idea to do this. And then I just rationalize why I shouldn’t do it. But then going back to hypnotherapy is like really clear like this is just show up and help people. And lots of good things will happen and make time for that. So yes, I love hypnotherapy.

Clare:
-Oh, wow! That’s a big confirmation when I got to talk to Jerry over it.

Jerry:
-Yes, I mean, we wouldn’t be here without my hypnotherapy session. I would have just kept rationalizing “Why shouldn’t offer calls for free“.

Clare:
– Do you have “Prayer” on your T-shirt?

Jerry:
-I do, yes. It’s got like a big huge WiFi symbol under.

Clare:
-WiFi to the heavens.

Jerry:
-Yeah, it’s like your prayer connection with a higher power or whatnot. It’s really for me to remind myself, sometimes I wear shirts that kind of troll me if I’m in a bad mood or something. I’ll pick it out of it.

Clare:
-Yes, so things I should do is not mess around with my rates, anything else besides video, teaching for the short run?

Jerry:
-In the short run, I imagine expanding your practice and term or look, focusing on some new areas like hypnotherapy might bring you a lot more money than doing things online. Because the online thing is upfront take a lot of time and energy, but that you could do some video courses if you just have some free time in August, having those video courses setup is really nice also to get in new clients. Because you can put up free videos from the courses on YouTube. Do you have a website?

Clare:
-Yes.

Jerry:
-And then you can put those YouTube videos on your website. So, when you get people… -That can help you, just maybe not raised rates on anybody that you’re working with now, but anyone new you work with, you could charge a significantly higher rate.

-If they’ve already seen your videos, if you have videos on depression, anxiety, the stuff you normally talk about, you’ll get people in the door who already feel like they know you and you can really get into the work. That’s the plan I worked with Gilles before. I suggest he put these videos on his website. When people schedule with them, they’ve already watched like hours video sometimes, they feel really comfortable going into that first session, and then it’s easy for me to charge a higher rate. Since they feel like they know him already.

Clare:
-Oh, that’s a great idea. I can’t wait to do it. I’ll just start writing them and filming them. That’s what I’ll do. I’ll just discipline myself to do X amount of sentences, to do content up, and then then I can start on the YouTube channel. I have two expertise, one would be parenting and the other anxiety.

Jerry:
-Do you have children yourself?

Clare:
-My son is 21, it was quite a ride.

Jerry:
-Congratulations! My daughter is almost four and my son’s going to be one this week.

Clare:
-Oh that’s adorable.

Jerry:
-It seems like an accomplishment at this point to have a child be that old.

Clare:
-I agree.

Jerry:
-Yeah, if I’d have a 21-year-old, it sounds like, must having your Ph.D. must sound like when you’re like an elementary school.

Clare:
-The funny thing is at 21 it’s still a big job. You know, because at 21 there are all the temptations for him to get a girl pregnant or mistakes.

-Only now I have no control.

Jerry:
-Yeah, I remember that.

Clare:
-Okay, so once I make the video course, do you think the best place to put it up would be like Uthena, I heard about this thing called Uthena from Jerry Banfield.

Jerry:
-Thank you for finding out about Uthena. There are a few different strategies you could use with your course. If you want to go to reach the most students possible. You could have put it up on Uthena, on Udemy and also, on a website like Skillshare, maybe. What I do with my courses, I put them up on as many platforms as possible that have actual users coming to them. Those are Uthena, which is, obviously my platform, and then Skillshare Udemy, and Stackcommerce has a lot of good traffic too.

-That way, you get the maximum distribution potential for your courses, some of them, you can put them up and they don’t do anything. On other, you can put them up and they can make some good sales. Definitely another approach you could take is to just use your own website, like have your own version of Uthena, and then sell the courses at a higher price. Which, if you do that, you might not want to take the time and energy to put them on other websites. If you want to sell the course for a few hundred dollars or something. I’ve heard a lot of people having success selling. Then you don’t need to sell as many courses and you could potentially sell any of those courses to your existing, or previous, or future clients as well.

-Which of those approaches sounds like it feels right for you?

Clare:
-Coming on on all of them. You know, like so let’s say my charge $99 and put it on all those including my own website.

Jerry:
-The most platforms will have fixed pricing policies in place Udemy pretty much always sells your course for around $10, you get about $5 or less every time they sell it on Uthena, our courses are fixed at $27.81 is our course price. But then we put your courses in bundles, so if the whole bundle sells, you get a percentage based on your course. Skillshare, people actually have to watch your course, in order to get paid on it. Stackcommerce sticks your course in bundles, and then you get a percentage of the bundle sale. If you’ve got it on your own website, then you obviously can earn everything, but you have to take the time to set your own website up, but once you’ve got your own website up, since you already have your own YouTube channel, it’s nice to promote straight to your own website. Because then you can make the most sales.

-Ideally, you could put it on all the different platforms, but that also takes the most time because every single platform has its own little requirements. And just getting started and putting stuff up on each platform can be time-consuming. If you want to put it on all the platforms, I’d recommend starting with Udemy, because they’re the biggest, and they’ve got requirements that will help you make a quality course, you need to get your course approved, you need to get your identity verified. Once you’ve got your course on Udemy, we will accept it on Uthena and put it our bundles which that’s what one of the easiest places to kind of make some passive sales.

-Once you’ve got it up there, you could get it on Stackcommerce and Skillshare potentially also. But Skillshare might not accept it. They only allow certain skills… Parenting should be a skill they allow, in my opinion,

Clare:
-At Stackcommerce?

Jerry:
-Stackcommerce they might be able to, I don’t know how many parenting courses they have, which could be a good opportunity. But I can get you the email for the Stackcommerce guy, once you’ve got a course. Or you can apply to be a vendor on there. As you can see, though, this is kind of a significant undertaking mentally and time-wise as well.

Clare:
-Putting out work I know from experience is the easy part for me. Strategizing upfront is where I’ve made a lot of errors.

-Let’s say I write a course on maybe your loved one suicidal, no, no, let’s say on a phobia on social phobia. That’s a good one. What would be the minimum number of hours you think would be good if the length of the videos and how many altogether?

Jerry
-I’m happy you said you need help with a strategy and you can do the work because I’m good at the strategy, but I can’t do the work for you. So I’d say to answer about the minimum number of hours, Udemy requires a minimum of 30 minutes for a course length, and I think five lectures for a course.

-I use their data because they’ve got so many courses. And it’s pretty good data in terms of what students like. They recommend the lectures be around five minutes or so. However, lots of my lectures I do longer. And then maybe about 10 or 20 lectures for a course, from like three to 10 minutes per lecture. So the total course is anywhere from maybe a little over an hour.

-Stackcommerce, I think their minimum is an hour, you probably want a minimum of at least an hour on a course. Probably not longer than four or five hours on something like a social phobia. I think you can cover it in maybe two to three hours really well. And when you start on Udemy and put the course up there, then it’s really easy to put it on other platforms from there.

Clare:
-Okay. One thing I’ve learned is it, the more urgent and a crisis the topic is, the more sales I’ve learned that.

Jerry:
-And the nice thing about this topic is you can get sales indefinitely on a social phobia like people might have that 10 years from now. So that’s a good thing to have on, on Udemy on Skillshare on Uthena on Stackcommerce and on your own website, I recommend for promoting things. Start by just putting it up on maybe Udemy, and then Uthena, Skillshare, Stackcommerce.

-Maybe once you’ve got two or three courses, put your own website up, put free previews up on your YouTube channel of your course and send people to your own website where they can buy the course and then you can control the pricing. You get all their contact information when they purchase from you. That way if you make and then you can, when you’ve got your own course website up, you can offer that to potential clients, to new clients, to previous clients.

-You can offer that to everybody, you can even have a membership. If you’d like to, on your own website, like $9 or $20 something or $50 or $100 something a month, you can have a membership where you get access to all your courses and maybe a call or something like that, too.

Clare:
-This week I wrote a little ebook and I writing the fourth one this week. What do you think is the best way to promote those?

Jerry:
-If you get an E-book and you can put it on Kindle unlimited, if there’s not several books already on the topic it might be a great opportunity, if the topics are already pretty competitive… -What’s your book on?

Clare:
– I wrote one on How to help a Shy Kindergartener. So this is a good time of year for that because, in September, a lot of these kids have separation anxiety. And number two, I wrote on toddler tantrums. Number three, I wrote anger for parents, teens, and kids. And the fourth one I’m writing this week is children and divorce.

Jerry:
-You get into the real topics.

Clare:
-I’m trying to just focus on the on the crises from experience. Because I know that’s what people google, they all google children and divorce when they go through it. They’re so heartbroken.

Jerry:
-How long are the ebooks in terms of words?

Clare:
-Like 15 pages, which is a real beautiful, I found the best format. They look fantastic and they’re only maybe 3500 words or so.

Jerry:
-There are two different approaches I’m thinking of you could take with that.

-Number one, you can put those onto your website as blog posts. And that gives you have the chance to immediately get found the Google organic search, you could potentially indefinitely get found on Google organic search for those. Which if you’ve also got courses, that is a really good combination with it.

-Alternatively, you could put them on Amazon Kindle and put them on Unlimited. The upside of that is you could potentially earn some income directly off that the downside is people might potentially not read what you’ve written, especially if there are lots of books on the subject already. I’ve got 21 books, or at least on Amazon Kindle and I’m amazed how few reads they get. But my blog posts like I did a blog post on How to travel in time.

-There are people that read that every day. It’s one of the top search queries that I get traffic on how to travel in time.

Clare:
You actually know how to do that?

Jerry:
-Yes, the basic idea is that there’s only now and once you warm up to that you realize you can actually get the effect of time travel it just works opposite of how you think it should work. You can go back really clearly in the past or in the future but you always come back to right now. But you can get that feeling that you went like, the first time, I time-traveled to right when I just died. I felt all the pain and misery and then I came back to my body. I felt like I just traveled backward in time like It’s awesome. I’m alive.

Clare:
-Wow, that’s awesome, I’ll read your post. That’s cool. I had this experience once it’s hard to believe. I know I had to go in two minutes. One day, I went to see the movie return to the Titans with Denzel Washington, where the blacks and the whites get together at the end of the movie, so I felt happy. So I went home type for two hours a book on communication uploaded it. This is 2001, and I sold something like 6000 copies and I made $30,000 in one year.

-That’s amazing. Where did you put the book on Kindle or something else?

Clare:
I just put it on a hidden site and then I bought Google what they called them words, pay per click.

Jerry:
-Adwords?

Clare:
-Yes, Adwords.

Jerry:
-That was a very nice move. I barely knew how to go online then.

Clare:
-I took it down because the pay per click went from like a nickel to $3.

Jerry
Yes, that’s what happens.

Clare:
-Thank you so much. I really appreciate this a lot.

Jerry:
-My pleasure. If you have any more questions, I’m available for a couple more minutes if you like to ask anything before we go here.

Clare:
-Yes, the sad thing about Kindle just sound like there’s just not enough action there.

Jerry:
-Yeah, the action on Kindle is dominated by the top players. I got one of the partners in my partner program as he has a whole team of writers. He has 90+ books on his hard drive he hasn’t published yet. He just funnels out Kindle books all the time. I guess there’s not a lot of the nonfiction seems to go to the top books. So if you’re writing something, not like most all my stuff’s nonfiction. Which is genre dominated by people you’ve heard of. And then the books have over half of life. It’s like I wrote a Facebook book on Kindle, which did good at first, but then newer Facebook books come out, they take the top spot pretty quick. But the blogging, I love, I just try and put everything out for free now because I can reach the most people possible. And that’s, that’s why I got really excited about doing these calls. Like I can just talk with people and then put that out and someone who has the same kind of questions, you know, can learn from us.

And it’s a great system then.

Clare:
-Yes, content generation.

Jerry:
-Yes.

Clare:
-Okay. Well, thank you so much, dear sir. Appreciate it.

Jerry:
-Thank you, Clare. How did you end up scheduling the call today? Like how long have you been following me here.

Clare:
-I followed you a little bit but now that I’m in need, your content sure is honed in on my needs here.

Jerry:
-Well, thank you very much, Clare, are you okay with sharing this? Everything was talked about today online to help others.

Clare:
-Yes, absolutely.

Jerry:
-Excellent. I appreciate you talking with me today. If you like to talk anymore, I’m available in my partner program or on my website whenever you need me.

Clare:
-Thank you so much.

Jerry:
-Thank you, Clare. Have a wonderful day and maybe we’ll talk soon.

Follow Up Email.

Clare,

Thank you very much for scheduling a call with me today at https://jerrybanfield.com/ which I enjoyed very much and will be publishing a video recording of soon!

Your website at https://www.drcalbright.com/ is beautiful and has helpful information along with a lot of easy ways you could sell courses and books on it if desired! Our video will have a link back to your website on it to help people get connected with you!

You have life coaching and executive coaching on your website which might be an area of opportunity also especially with making a few video courses where you could teach those newer to your profession how to build their businesses the way you have!

Here is a list of links you might find helpful from our call today in order of what I think you will be most interested in!

The blog post we talked about for time travel is available at https://jerrybanfield.com/time-travel…

You can schedule additional calls with me or get help with anything else at https://jerry.tips/hire where you can select the number of hours you want with me and then use them however you wish from scheduling calls to reading and responding to questions via email to helping with course uploads and publishing!

The more hours you get the lower the rate is with a discount of up to $81/hour for the 27-hour package!

Credit for hours are good indefinitely and can be used whenever you need! For selling courses/ebooks, sharing your newest posts/videos, and staying connected with clients, you might find having an email list really helpful. I use ActiveCampaign for my email marketing at https://jerry.tips/activecampaign because it works well to start an individual email list and also has powerful automation features which are great for converting new subscribers into paid customers. If you use my link, I am grateful to receive a percentage of what you pay each month as a customer.

Given your website is outstanding already and setting up your own course platform is a significant investment of time, energy, and money, I imagine for filming courses you might enjoy focusing on uploading to Udemy and then uploading also to Skillshare, StackCommerce, and Uthena after you have your first course approved on Udemy. Once you have the courses on Uthena, you can then promote them on your website with an image and an affiliate link which will give you 80% of the sale you make yourself plus lifetime commissions on all the additional sales we make for you. This probably will earn 2 to 10 times more than promoting a Udemy course while giving you the chance to earn money everywhere indefinitely!

When you want to host your own online courses, you can use Thinkific at https://thnk.cc/jerry which is what we use on https://uthena.com/ because of the ability to have video courses, course bundles, memberships, and services all of which integrate very nicely with ActiveCampaign. If you want help setting your own Thinkific up, you can just film the courses and I can build out the rest for you! When you use my Thinkific link, I am grateful as an affiliate to earn a percentage of sales!

I appreciate you scheduling the call today and hope this follow up email is useful for you!


If you find anything helpful in this video or funny, will you please leave a like because you will feel great helping other people find it?

You’re awesome, thank you very much for reading.

Love,
Jerry Banfield