How To Use Books About Money and Power in Your Business


I’m grateful that so many people have said I’m inspiring. I’m grateful people think  I’m helpful and I’ve given something that’s been life changing. To be fair, I can only give what I have to give away. I’ve been inspired and I’ve been helped, loved, and supported by a ton of people. 

This post is about the books I’ve read about personal and business finance and the way people think about money. What books have inspired me? What books are the key background of what you see right now? What books inspire me to operate in my life each day? I’m going to go through here with you over the last four years some of the most powerful books that I’ve read.

business book - rich dad poor dad

The next one is Rich Dad Poor Dad.

This one gave me a new way of looking at money. This one gave me the ability to break out of the normal system of I trade my time for money. That has been a key component to everything I’ve done with my business that has reached over 100M people. I’m just one guy collaborating with other guys and gals at home in my office. Over 100M people have came into contact with my ads online or with my business.

This different way of thinking about money is crucial for that. Money is not evil. It is a tool to be used in life. It is not something bad or shameful. It is something that gives you the freedom to create and do life on different terms. It’s not something to be subservient to and it’s not something to view in terms of spending is all equal.

Buying a new Lexus for 70,000 is not the same as spending $70,000 on Google Adwords to promote your business. I’ve spent over 200k in advertising my business online and I drive a 2006 Toyota Corolla with 170k miles on it. It’s a different way of looking at money. This is  powerful when paired with the rest of the books. Now money is a tool it’s not the devil.

business book - predictably irrational

Predictably Irrational

This helped me understand my own mind and understand everyone else better. It’s been helpful in my business to see that I used to assume that people are rational is not true for most things in life. For buying, people are generally irrational. For example, a pair of athletic pants from Lulu Lemon costs about $5 to manufacture and people pay $80 – $90 for it. That’s predictably irrational. The thing you’re getting doesn’t match the value it cost to create it.

Udemy has even made education an impulse buy that matches into people’s irrational behavior. People get excited when they can purchase a course for 50% off. They grab a coupon for the course, but they never use it.

Predictably Irrational highlights so many things in life. That is why someone doing a survey will say adult movies are gross, but in private they watch adult movies. Why does the same thing happen with certain sexual activities. People say they’ll never do something, but in the heat of the moment, it’s done. Predictably irrational explains those hot and cold states and it helped me to aim to be a warm person. I can be a person that makes rational decisions throughout their life instead of being irrational.

business book - 7 habits of highly effective people

This matched in great with the 7 habits of Highly Effective People. This had a great example of why are you living your life. Having habits in place that help you life an effective life. As you can see, this book and the next book I wanted to learn more about habits. Instead of learning more about my own habits, I started to learn new ones. To apply these I had to get to know what habits I was already applying in my own life. Once I could see what habits I wanted to get rid of like drinking, then I had room to apply books like this and replace those habits with new habits.

Seeing the power of habit in my life had helped me to understand a lot of things I used to be upset about. Why am I such a lazy person? We are all programmed to be lazy people. If I don’t want to eat a whole bag of potato chips, then I shouldn’t’ leave a whole bad of potato chips lying on the counter. I’m a lazy person, I’ll walk by and eat some potato chips. Understanding my habits allows me to then have control over my life. If I don’t want to eat a bag of Oreos then I only need to exhibit self control when I’m in the grocery store buying Oreos.

I don’t set myself up where I have to exhibit self control on a regular basis. The only choices I have are how I set my life up, I can’t fight my lazy nature. In fact, it helps to embrace what a lazy person I am. Then I have the ability, once I know I’m’ a lazy person to set my life up around that. I set things up so it’s stupid easy. That allows me to actually do it.

business book - free the future of the radical price

FREE: The future of the Radical Price

This book was helpful for me in seeing what a big difference there is between free and any price, including the difference between free and 1 cent. There is a gigantic difference between 0 and 1.

business book - What I learned losing a million dollars

What I Learned Losing A Million Dollars

This is a great book emphasizing how ego can lead to failure. Often the worst thing that can happen to us is a little bit of success. We think we’re special and that we don’t have to play by the rules. Then,we get into a losing situation because you never learned that you’re an ordinary person with limited potential.

I’m grateful for  all these books. All these books combines have given me the tools to do all these things that people ask me how I do everything I do. These books I’ve read have been an essential part of that. All of the education and self-taught business and online work that I do were self taught. Plus all the hand on learning that I did across the board and all of the other places. Thank you very much for reading this, I hope this is helpful for you.