COPPA! Everything You Need To Know — New YouTube Updates Make Compliance Easy.

Are you ready to understand COPPA today and ensure your channel is in full compliance and to make this a really easy process? 

Do you want to know everything that’s relevant to COPPA

If so, you are in luck because this video has everything you need to know about COPPA all in one simple format. 

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Let’s go and get started. 

First, what is COPPA

COPPA is the Children’s Online Privacy Protection Act. This is designed to keep kids under 13 years old safe online. It’s enforced by the Federal Trade Commission or FTC, which can do fines up to $42,000 per video for failure to comply. 

Fortunately, YouTube makes it super easy to comply using the exact tools I show you in this video. All the references I used are linked in the description of the video on YouTube, therefore, you can do further research just by going into description. 

First, what kinds of videos are for kids? 

The key thing you need to know is, are the videos I’m making intended for children under 13 years old?

What determines this? 

As a parent that has a four-year-old who loves watching YouTube for kids, I know exactly what kinds of videos are intended for kids. It’s the kinds of videos she watches. Videos where Barbies are playing together and Paw Patrol shows and all the videos my daughter watches are the videos that are intended to be included and marked as for kids. 

Therefore, these are some of the factors that determine what those videos are. The subject of a video especially things kids are interested in. Things like Paw Patrol. Daniel Tiger. Things that the audience is almost exclusively or largely children 12 and under that watch those videos. 

That means if the intended audience for those is kids but adults can watch them then that is included for kids as well. If they’re child actors or models, especially the primary creator of the channel, if they’re a big part of the channel or a significant part of a video is a child, therefore, you could say that video is for kids as well. 

Also, these are all kind of a collective for putting together to determine if the videos are for kids. Things like characters, celebrities or toys appealing to children, toy unboxing videos, especially for children’s toys.

There are certain kinds of language, the way the narrator talks in kids’ videos, can be included as a criteria. Activities appealing to children, for example, playing with dolls or Barbies, or toys that almost only kids 12 and under play with, and even doing things like a music and me and recording something like that. Story songs, poems specifically for kids, these are some of the factors to determine whether your video is aimed at kids. 

I understand this can get a bit cloudy. We’ll talk about that in a minute. 

The key thing with this is, YouTube makes compliance super easy. The main and easy way to ensure your compliant with this is to go to your YouTube channel setting. If you know that your channel is aimed at kids that are under 13 years old, then you can just easily specify your entire channel as for kids, and you’re in full compliance with this. As long as you’re not doing anything trying to get children’s information in your videos, for example, trying to have kids go sign up to your email list or something like that off your website. 

Assuming you’re just making videos, you are easily in compliance then.

You can also do a YouTube video setting. That means you can choose whether or not specific videos are for kids. I imagine the majority of creators, this is relevant because for me, what you can do is you set your entire channel, if most of your videos are not aimed at kids, you set your entire channel as ‘NO’, my channel is not marked for kids, then go into individual videos and if there is a particular video that’s aimed at kids, then you can put ‘YES‘ on that one video. 

However, if it is a channel where most of the videos on that channel are aimed at kids, the appropriate setting is to put the entire channel for kids to make it simple. 

You can also count on, or hopefully, YouTube’s automatic categorizing to cover you in this as well.

YouTube is going through and automatically marking the bulk, I would imagine, of children’s content that’s aimed at under this law. YouTube is going through right now with the algorithms and predicting and listing videos they believe are aimed at kids and YouTube can actually put this setting on your video for you. 

Therefore, I suggest if you’re certain you know something is for kids then go ahead. If your whole channel is, put that on there. I know my channel is not, therefore, I’m not putting that on there because my videos are not aimed for kids obviously. 

Then you can change any individual setting on your video. However, in questionable areas like particular video games YouTube is taking this upon themselves to categorize many of these. 

Thus, first, what I do is I set my whole channel to ‘NO‘ then I go through and review individual videos, and where you can do this, you need to do this in the new YouTube studio, not the old one. 

Go into Settings, then you need to go into Channel and then you go over to this. 

Do you want to set your channel as made for kids?

I’ve seen some channels, all the channels my daughter watches should have yes on this because the videos she watches on their channel are made for kids. 

But for my channel, it’s obviously not. I hit ‘NO‘. You can however review the setting for each individual video. That’s where you go do the settings. 

Then, this is how you go in and do individual videos. You go in the Studio, click on Videos, then you can go either to Upload or Live then you can select individual videos.

For example, I just did Batman. Now, I did not actually set these videos as made for kids. I’m playing mature video games. They’re not aimed at kids under 13 years old and I’m counting on YouTube, if YouTube thinks every single video for Batman should be characterized as made for kids, then YouTube will stick this setting more than likely on the videos themselves. If not, well, nobody’s hardly watching these videos anyway. Therefore, it’s not a big deal. 

There’s a lot of creators and a lot of videos on YouTube and nobody at the FTC is going to come hunting for my old Batman gaming videos. It’s not going to happen. 

If you understand how many videos are on YouTube you can understand the relatively small amount of people that are enforcing this relatively massive universe of videos on YouTube. 

If it’s an issue, YouTube will do it themselves. However, you can go through and put in specific things if you know certain videos are and you can bulk edit them. Now, note that you cannot go back on this change which is why I’m not doing this because I did not intend or aim these videos at kids. 

This isn’t something you can just switch back and forth. Thus, if you decide it’s all made for kids, you can’t just change your mind and say, “Wait, it’s not made for kids. Just kidding about that.” 

I did change one of my videos, it was called ‘Minnie Mouse Makes Electronic Dance Music‘ with my Minnie Mouse dolls basically bouncing on the keyboard. That one I did set to made for kids because who else is going to watch that? Thus, you can set all these in your dashboard. 

Now, the key thing you want to know about is, okay, well once I set my videos as ‘these are made for kids’, then what does that mean? And you might think, okay, just to be on the safe side, you can set all of them. No. You don’t want to do that because you want this to be accurate. If your videos are set as ‘for kids’, there are significantly reduced features on your videos. 

For example, there are no personalized ads and more than likely, this means a big drop in ad revenue because ad revenue on YouTube is driven largely by personalized ads. Ads that are personalized can get hundreds of times more expensive than ads that are not personalized. 

With this new update all the ads for kids’ videos will not be able to be personalized. 

I don’t see that as a big problem for ad revenue as a creator myself, because that ad money is going to go somewhere else. The advertisers aren’t all going to just stop spending it and that may actually be good for me as a creator. 

However, there’s another big thing especially for ranking videos. When you set your videos for kids, no comments can be on that particular video, which means this is likely going to kill a lot of the engagement on kids’ videos where kids are showing up and commenting in these huge discussions and that’s actually more than likely going to move the discussion on to videos that are not set for kids because kids aren’t just going to stop commenting. They’ll go talk somewhere else, which then makes this — Well, how effective is it? 

Also, there’s reduced features which are intended to restrict and limit creators abilities to get kids’ information such as no cards, no end screens and no saving videos to playlist and if you set your entire channel to being for kids, you cannot have notifications or the community tab and there may be other features that are limited as well. 

Therefore, this in my opinion for my channel, is not something I just want to go throw on videos just in case. This is a lot of limitations on what can be done in the videos and therefore the only time I’m applying this is if it’s a video to me that is clearly one that’s made for kids, especially if it is one actually getting views that people are going to find. 

Then what we’ve got here is a list of some of the questions. These are the YouTube official answers on the video I linked in the description put out on the YouTube creators’ channel. 

A couple of key points. 

Why is YouTube doing this? 

According to what I’ve seen, YouTube was settled with the FTC for $170 million because YouTube is just allowing, just basically saying, well, we don’t know what videos are for kids and FTC says, well, you need to figure it out and you should have figured it out already. We’ll take 170 million and you get this setup. 

Nice deal. That is how the government works, isn’t it? 

Here’s the key question. What if my content is applicable to a wide audience, but not made for kids specifically? Things like gaming videos, etcetera. 

The key is, as they’ve said here, and I’ve said, think about who you’re trying to reach. If this is something that appeals to parents and adults and also children that are 13 years old or over, then it’s not something that is likely to be falling into this. 

However, you want to see who actually is watching your video, and if you don’t know what kids are watching, try hopping on the YouTube Kids app and you’ll get a very clear idea. You can just download the YouTube for kids’ app you’ll get an idea of the videos that are clearly designed for kids. Therefore, you can always consult with and do more research. Consult with a lawyer if you need some specific guidance. 

Here’s the next question. Does marking my video not made for kids mean it’s only suitable for adults?

No. If you mark your video as not made for kids, that means anyone 13 and up is just fine to watch it. There’s a separate setting to age restrict your videos and I don’t age restrict any of my videos because YouTube already has monetization setup for that automatically and I make most of my videos family friendly. That way if a parent is watching with a kid or a kid does come across my video it is set up in a family friendly way that I’d be happy for everyone to watch. 

Because, I’ve tried doing it differently and it’s uncomfortable when your family members watch something that’s not very family friendly and give you a hard time about it. 

Thus, you don’t need to go mark a bunch of your videos age restricted and get totally crazy and paranoid over this. This is a change that’s aimed at very specific types of channels and content creators who are making tons of content specifically for kids, and often who are earning a lot of money making content specifically for kids and who have the ability to influence kids very directly with the content they are making. 

Thus, if that’s not you, then there’s nothing to worry about. Just mark any videos you’ve made that may be intended for kids and move forward. 

I appreciate you watching this. I hope this is helpful.

I saw several other videos on this and I thought, let me try and make one that might be helpful for you and just give you the facts, give you the key things to know about. 

I trust if you found this helpful, you’ll join me as a subscriber on my channel. Turn those notifications on to see new videos to help you stay up to date with the latest of what’s going on and to check the links in the description for anything else. 

I love you. You’re awesome. 

I appreciate you watching all the way to the end of the video.

Please let me know in a comment if you did actually watch all the way to the end of the video so I can give you a special thank you.


Jerry Banfield