Many students in my Facebook ads and Facebook marketing course on Udemy have had concerns about using an existing Facebook post in an ad. I have answered this question so much that I thought I just should write a blog post here with it that includes all of the answers! You can see the basics of each question asked below and then my entire answer with suggestions. Hopefully you will find one of these answers helpful in using existing post in ad.
Trade-offs with using existing post
I understand you use existing post for social proof. However, the downside of this is that the format of the ad you get (the format, how it looks, headline, etc.) is something you can’t change in the ad manager/power editor unlike when you start an ad from scratch. What do you think of this?
To ensure that the post looks good in an ad, do you ever start with creating the post in the ad first (and don’t create the ad), but once it looks good then copy it and create a post with it? This way, when you create an ad in the future based on that post, the format of the ad would be good as you’ve already checked it.
I think the limitations of the post ad are worth it in exchange for the social proof. The best ads I have seen had massive social proof on them and I have not seen many great ads that are from the ads manager. That said, I think the ads manager ads for split testing can make finding the ideal audience a lot faster and I used many different ad formats prior to making a post to find my ideal audience. With page like ads, you cannot use a post which is where I use the ads manager heavy to test images.
Can I edit a post and still use Existing Post in Ad?
Am I able to edit the post in my page (edit the text or images or headlines, etc.) and still use that post in ads (use existing post) and keep the existing social elements (likes, comments, etc.)? If so, it can be easy to create social proof with a post (with a copy and image that attracts likes), then edit the image and text of the post and then use it for another purpose (change the text and image so that it attracts people interested in buying).
Or will Facebook not allow you to use an existing post that’s been changed too much for an ad?
You can edit your post PRIOR to making it an ad. Once you make it as an ad even once, you cannot edit it again. This includes videos uploaded, photos, albums, and text.
I try to make the post just right before making it an ad and every time I mess up, which just happened a few days ago with a new video, I have to go re-upload a new video and make an entirely new post to use. It is painful and it also seems to be worth the effort if you have validation that the product/post/service is worth running as an ad. The video I am uploading again is a retake of one that was very successful the first time around and is shown in the new lectures in section 4.
Using an existing post
I tried to use an existing post for my Facebook Ad and it did not work. It keeps telling me that I don’t have any posts on the page that I am choosing. Any suggestions?
Is it a new post or an old post? If it’s to old it might be buried in the timeline and you have to use the post ID to find it. New posts do not necessarily show first in the list of the ad manager, but a bit lower.
Thank you for reading this post. I hope it was useful for you to see what other people running Facebook ads are dealing with that might be similar to what you are going through. If you have any question you want to ask me about Facebook ads, the only place you can count on me to give you an answer is in my Facebook ads and Facebook marketing course on Udemy. You can use the link to get a $9 coupon at https://www.udemy.com/advanced-facebook-advertising-get-likes/?couponCode=BLOG9.