Strategy to get Facebook Ads Page Post Engagement Cheap!
Do you want to see how make Facebook ad campaigns that get awesome results where you can use your Facebook ads to get cheap page post engagement? Use my methods to get web traffic sales, or anything else. I am going to explain the newest methods to get the best results on Facebook. You can watch in the video above or read how to do it below!
I have ten pages on my website that I want to post on Facebook. I want these posts to get high engagements. In this first part of this two part series, I will show you how to turn a normal Facebook post, into a Facebook ad. Part one will show you how to begin the process of getting people to engage with your posts. Part two will explain how to do this to get more sales and conversions. We can do that only when our posts already have high engagement.
The main differences between these two methods are which countries I target, and how much energy I put into segmenting the ads. To start, you need to make a post. I have ten posts I will be using. By posting a large number of cheap ads, we can research which ads work best. In step two, we will decide which ones are worthy of putting more time, money, and effort into.
I will be posting articles I wrote. The first one is, “The Worst Lie We Tell Ourselves, and How to Stop it Now.” First, add the link to the “What’s on Your Mind” box. Now take a look at what Facebook has generated for you. Below the input box you will now see: an image, the title of your page, a short bio, and the home URL. You have a few options here as well. If you choose, you can edit the title or bio, choose between a few photos from the page. You can even choose to delete the image or text sections from being posted.
When I put my link in, I got a huge picture of my face. If it were smaller I may not have minded, but I chose to get rid of the photo. If the photo doesn’t relate to the material you are posting, just ditch it! It isn’t Posts are strongest when they do not have too much extra, or unrelated material attached to them. We want people to click on the post, and read it.
Some people simply leave only the URL to their page as the post, but it always helps to go one step further. I sometimes simply write the title of my work, and have the link on a separate line. Sometimes, I go so far as to write a short blurb telling the reader what they will gain from reading my article. For my article about lies, I said, “You will not believe the lies we all tell ourselves and how badly they hurt us. Learn what those lies are, and how to stop telling them. You just might be a lot happier after reading this.” I like this because it tells people what they are reading, and what they will benefit from taking the time to read it. Once you are happy with your post, go ahead and put it on your Timeline.
Create the Engagement Campaign!
Now it is time to set up an ad campaign! Go to your page. At the top you will see a drop down menu labeled, “manage audience.” Choose “Use Ads Manager.” This is where you will manage all of your ad campaigns. We are looking to get more engagement with these ads, so choose the “Page Post Engagement” option. Then, choose the page you would like to post ads for. Then you will see a dropdown that shows you posts you can turn into advertisements. Choose the post you just made.
Next, you can choose between desktop News Feed, Mobile News Feed, and/or Right Column. My page is an article, which do not get great conversion rates on mobile, so I don’t think I want to share this using the Mobile News Feed option. You may think that you want to choose all three by default, but if your site doesn’t work correctly in mobile browsers, it will actually hurt your engagement.
When it comes to displaying the ad in the right bar you want to make sure that it looks the part. I have only text, and Facebook isn’t even showing me a preview of what my ad will look like in the Right Column. In this case, I choose to only display my ad in the Desktop News Feed.
Conversion Tracking Pixels
Conversion tracking pixels will help you figure out later which ads are bringing you the most traffic, conversions, and sales. In your ad’s manager, select “Conversion Tracking” in the left menu, then “Create Pixel,” which is located in the upper right corner.
I am labelling mine “Contact Form/Bio.” Then select “Key Page Views” from the drop-down menu. This will then generate a code that you need to place in the “text” tab of your content box in your site. You should not see this code in the “Visual” tab. I put it at the very bottom of the page. I placed the code in the content boxes for my Contact page, and my Biography page.
Now go back and reload the “Conversion Tracking” page. If you see that the pixel is inactive, simply visit the pages you placed is it, then reload the Facebook page again. Now you should see that the pixel is actively tracking. Putting these codes into your bio, or about me page will help you figure out which people visit your page. If someone is using the links on my website to travel around, I know that they are more interested in my site than anyone else who visits my page. So now I have conversion tracking on the contact and biography page. If anyone uses the links from the posts on my Facebook, then navigate to any of my other pages, I get to see that happening.
Now, refresh your Facebook ads page, and reopen the ad you were working on. We are now going to add some “Advanced Options.” Under Conversion Tracking, choose the pixel you just made. This will allow you to see if people who click on this ad visit other pages on your site, and can help decide which ads are more successful.
Choosing Language and Locations:
I obviously want people who can read in English to see this post, so I select “English under languages. This way, only people who have English set as their default language will see my advertisement. I also want to target countries that I know have really cheap advertising prices. India, Pakistan, Egypt, Algeria are countries that I know have the lowest prices, so I almost always select them first. If you want more information about Global ad prices, see my country list here. I want to see which of these countries will send the best conversions to my website. Occasionally I am lucky and get conversions or clients out of these countries.
Choosing Interest Targets:
There are so many interests you can choose to narrow your target audience. For my article post, I am going to choose the word “Lie.” Almost 2 million people like a page that has to do with the word “Lie.” Remember, it doesn’t need to be perfect. You can later use the results of this campaign to help you be more intuitive while creating ads later. Just choose one or two for now that relate to your content, and have a large following on Facebook. You don’t want to be too narrow at this point. I am making ten ads right now, so I can use different options for each, and compare the results as they run. When you are finished with your ad, click post.
Now you have finished posting your first Facebook advertisement! Continue posting more to complete your engagement campaign. To do this, find the ad you made in your ad manager, and select “Create Similar Ad.” Choose a new post that you would like to convert into ad. This way, all of your options will be saved from the other ad. You will only have to change the interests to suit this new post, and edit the title of the ad set. Just repeat this process for every wall post you would like to turn into an ad that will reach viewers worldwide! Good luck, and let me know how this method works for you!
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