Many students in my Facebook ads and Facebook marketing course on Udemy are ebook authors and have asked me questions about how to best market ebooks using Facebook ads. I have answered this question so much that I thought I just should write a blog post here with it that includes all of the answers! You can see the basics of each question asked below and then my entire answer with suggestions. Hopefully you will find one of these answers helpful in trying to increase your ebook sales using Facebook ads.
Author Looking For Readers
I would like to improve my Facebook skills and to connect with more readers. As a newbie author of just 7 months I have had a few #1 Amazon bestsellers in category. That’s great but I want to grow my readership even further.
Facebook is one way to do this. I want to market there without losing my shirt and I was recommended this course by a fellow author. I have found it difficult to promote Amazon books because when you get $2 out of the sale, you really have to advertise for very cheap.
I find that understanding my buying process as a customer has helped me to be more effective at selling because I probably buy things online much the same way anyone like me does. What you just shared about how you got here also shows what you can do to get more people buying your books.
Nearly every book I buy today is a recommendation from a friend or from seeing the bestsellers in a category.
The ads I am running on Facebook that are most successful give a free video preview of a course. For a book, a short video reading the beginning of the book or a great part in the book that includes the words on the screen might give you the chance to reach the most people for the lowest cost and get the people that click to actually buy. Video posts are also great for shares because they help friends that have read the book share it with a friend.
Targeting my new author page
I have a new Facebook fan page, it is about targeting women Amish romance readers and most of them are in the U.S. Am I able to increase my page LIKES by targeting those low-cost countries for page likes? The page is very new. I just created last night.
Right now I only have 6 likes, and I have started a page post engagement for one of my post, I do not know why is it still in review status? Is it due to my page is new and not enough LIKES to be approved?
For a new page like mine, how can I increase my kindle sales? What are the strategies that I can used? Which video on this course can I watch?
Global likes are perfect to get the number of page likes up. All ads go to review status to begin especially all of mine. I have found that Google AdWords is best for sales because when people are searching, they are often ready to buy. Facebook ads are great for sales IF you can get conversion tracking on your Kindle sale completed page.
Using Facebook adverts as an ebook author?
You specifically mention getting loads of likes from the cheaper foreign countries in order to make your page “look” better. As an English language ebook author, this approach makes zero sense. Why would I want lots of foreign speakers on my page, not engaging or buying anything?
So far my adverts have been running direct “Clicks to Website” and straight to Amazon. This approach worked well for a while but recently Facebook have been steadily increasing the CPC until it’s getting less and less viable to run them.
Do you have any advice specifically for ebook authors on how to lower the CPC for clicks to website campaigns? A few months ago CPC sat around $0.05 but over the last few weeks it has shot up to around $0.25+. What can I do to fix this?
Usually trying new ad sets consistently will help you keep the lowest CPC. Sometimes the prices jump on Facebook for no apparent reason and other times the CPC can go up if someone gives your ad negative feedback. Making new ads is my solution for most everything.
For me, the only thing that has ever worked for consistent sales on one ad campaign for a long time are methods where I can track actual conversions within the advertising platform. I am doing this now with Google AdWords on my Udemy courses successfully and am still waiting on Udemy to give me a Facebook tracking pixel. I run the ads every day and have run them for months at a consistent good return. All advertisers I have seen use Facebook ads for a long time have conversion tracking setup in some way even if just to track likes.
What do you think of my ebook prelaunch ad?
I still have a lot to learn, but I decided to try out an ad.
First, I got $0.01 clicks from cheap countries to build up likes and social proof. My next step was to get $0.10-0.20 clicks from the United States, Canada, Australia, and the UK.
The ad started two days ago. At first, I had Facebook’s auto-bid setting on, but that burned through the daily budget for too few clicks (the ad is also optimized for clicks).
So that’s my general strategy with the ad. My goal is to simply get targeted subscribers for my book’s prelaunch.
For my ads, I like to start with the value the user gets such as “complete guide to Udemy” in the first few words because people often only read the first few words. That said, what I do may not be the best for anyone else.
Thank you for reading this post! I hope it was useful for you to see what other people running Facebook ads are dealing with that might be similar to what you are going through. If you have any question you want to ask me about Facebook ads, the only place you can count on me to give you an answer is in my Facebook ads and Facebook marketing course on Udemy. You can use the link to get a $9 coupon at https://www.udemy.com/advanced-facebook-advertising-get-likes/?couponCode=BLOG9.