Getting Started: Facebook Conversion Pixel Implementation

Many students in my Facebook ads and Facebook marketing course on Udemy have had problems implementing their Facebook tracking pixels.  I have answered this question so much that I thought I just should write a blog post here with it that includes all of the answers! You can see the basics of each question asked below and then my entire answer with suggestions.  Hopefully you will find one of these answers helpful in trying to get Facebook ad pixels up and running!


New Custom Audience Pixel

Any insights into the new custom audience pixel? How do we best use it? I heard Facebook is discontinuing the old pixels soon.

Was just gonna ask this too. It seems that Facebook just gives each account one Default Pixel to use for all custom audience and conversions purposes.

It looks like the future is the Facebook pixel: https://www.facebook.com/business/help/218844828315224

 

Facebook Pixel Helper

Facebook makes a great extension for Chrome called Pixel Helper. It adds an icon to the top right of the browser and will notify you if/when it finds a Facebook Pixel embedded in the code. If there are multiple Pixels or if a Pixel did not load, it will also notify you of this.

The Pixel Helper is also very helpful for Custom Audience Pixels. These Pixels need to be placed on every page of your website, so simply checking if the Status is Active won’t tell you if there was an error on one of the pages. Pixel Helper will also notify you of possible conflicts with multiple Pixels.

 

Who’s having a problem with Facebook Pixel?

My ad is active and getting website clicks but I’m not getting any traffic after I setup Facebook Pixel.

If the little dot is green for the pixel, it works. Now, I think there is a delay for the stats in FB, but if you wait a bit more, results might show up.

 

Conversion tracking Pixel on Weebly

I have a Weebly site I have been using. I put a pixel in an Embed Code block on the site is this the correct way to put the pixel on a Weebly site?

If you can put code in the block it should work. To make sure use the Chrome extension called FB Pixel Helper. It will tell you if the pixel is working on your site. It’s a very good tool. It assures you that the pixel is embedded on your desired page.

 

Conversion tracking Pixel

It looks like my Pixel is up and running. However, I created an ad instead of using an existing one. Is using and existing one with likes an option? I might have need to create the post, get some likes, then used the Power Editor. Let me know you thoughts.

When starting out I won’t bother using the Power Editor as it adds another layer of difficulty and it’s not necessary. You can do lots of things in the Ad manager.

There are different ways to proceed, but it’s good to create a post on your page and then do a post engagement for it to get some social proof first.

Then, after you have the social proof, you can start a conversion campaign. People will click more after you have more social proof.


Thank you for reading this post and I hope it was useful for you to see what other people running Facebook ads are dealing with that might be similar to what you are going through.  If you have any question you want to ask me about Facebook ads, the only place you can count on me to give you an answer is in my Facebook ads and Facebook marketing course on Udemy.  You can use the link to get a $9 coupon at https://www.udemy.com/advanced-facebook-advertising-get-likes/?couponCode=BLOG9.