How much do we want to set our price for as influencers? Here is the data that YouTube is giving brands on Famebit in terms of what to expect.
Famebit Influencer Pricing Expectations and Brand Proposal Negotiation
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This is on one of the final parts of creating your campaign. It says if you put $100, you should expect to get creator subs and followers between 5,000 and 25,000.
If you put $250, it has a similar range.
Therefore, $100 to $250 is reasonable between 5,000 and 25,000.
If you got your maximum budget up to $500, it goes up to 100,000 with the maximum that it believes you are going to get applications from based on, I guess, their previous data.
If you go up to $1,000, therefore, if you are at where I’m at, it says maximum budget per content you should expect to work with up to 250,000 followers for $1,000.
Therefore, you can get an idea from this what to expect and I say don’t negotiate or take things less.
I made my proposal for $500, which was very reasonable, and then the brand I worked with tries to lame me down to $200 and instead of saying just no or not responding, then I accepted it and I’ve learned from that.
You set your budget, you set what you are willing to be able to do a video on and don’t budge from it.
You have probably heard that negotiation is good. It is not. It makes it complicated and everyone wants to negotiate.
I’ve got a new no negotiation policy.
I set my price and if you don’t want it, too freaking bad.
Once my price is set I’m not interested in working with you if it’s less than that and it’s not open, it’s not up for negotiation.
Negotiation ruins things because if you set a price and someone negotiates it to less, do you feel happy about that?
There’s a little resentment like, “This mother-effer. I shouldn’t have worked with him to start with. I shouldn’t have allowed this lower price.”
You don’t do as good a work. You want ongoing successful long-term relationships, set a price, make a proposal, don’t budge.
If you are willing to work for less just submit for less, to begin with.
So, I think, based on this it’s telling you that you can do up to $250. You can do higher if you want to, but if you have got up to 5,000 subscribers or anywhere near, you can definitely do $250 and if you have got ten times that, then you can do 1,000, and if you put it up to 2.5K this says you can get up to a million with a maximum of 2.5K.
Then if you go to 5K that says it’s enough to get the entire range, to get the full range of creators on here.
Thus, this I hope will give you an idea of where to set the price based on your gig and I encourage you, do not negotiate with these brands.
Do not budge if they don’t accept your initial proposal and they try to fool with you on price.
Do not budge!
Just simply say, “No. I submitted this as the price I felt good about and it’s not negotiable. You either do it for this or don’t do it at all.”
This way you can just focus on getting the yes.
I’m not interested as an influencer in ever again working with a brand that wants to negotiate and squeeze the most money out of me. I know what I’m worth and I’m not accepting less than that so I encourage you, be ruthless about your own value.
If you let people take advantage of you, and by taking advantage I mean make you work for less than you are excited to work for, you are only hurting yourself and you are giving them less value than you are capable of.
No one wins when you submit a proposal for $500, and then they lame out and say $200 back and you try to work with it anyway.
Submit something awesome and stick with it.
“Well, this is just a course, Jerry, about how hurt you are they didn’t approve your proposal.”
The only reason I am is not them, it’s me.
I was willing that easily to compromise my value, now that I’ve seen that this thing expects you should be on par to get $1,000 a video at the level of subscribers I’ve got, and here I am fooling around for $200.
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Edits from video transcript by Michel Gerard at www.michelgerardonline.com.