How can you rank in Google in 2014 and 2015?
What works incredibly well for me is exactly what you see in this video above and live in this post here! The exact formula you see proves to you that it works because I bet you found this in Google search! When you were trying to figure out how to rank high, you searched for how to do it and found this article! You know this works because it worked to get you here. Watch the video above to see exactly how to do it or read how to do it in this three part article series. Read part 1 at https://jerrybanfield.com/wordpress-posting-strategy-maximum-seo-results/
What I’m going to do next is show you the details of how to actually execute this strategy. So the last part, I just showed you how to make an awesome WordPress posting strategy that allows you to start by making a video, which you can upload straight on YouTube. I do it, and I’m doing it in this video or capturing it using TechSmith. The screen – I use Camtasia or SnagIt – then I use Audacity to make the audio sound crisp and clear, and then I use BuzzSprout to put it on my podcast. And then I use Odesk. I hire someone to transcribe my video and then put it into a bunch of blog posts. I’m going to show you how to actually do that with a blog post right now.
Step 1 is figuring out what to call each blog post. I’m making the video now; I’m showing you the first key step live. I’m doing it myself by making the video. Now once you’ve got the video made and got it transcribed – here’s the transcription I have from a previous video – the second step is to figure out what you should call it. This video is called “BanWork: YouTube Channel Strategies for passive income using my video production setup.” What I want to have out of this are four 2,000-word blog posts that are matched based on keywords. The idea is that I want to put posts up on my WordPress website that match what people are looking for. In other words, I want to know what exact words people are searching for and then I put the post up by it.
So I’ll show you how this works. One of my most popular posts is Top Patreon Creators, so people search for “top Patreon creators.” This accounts for a huge part of my increase in search traffic. They search in Google and they land on this page. You see what they see. So their first instinct is, “Well, let me click on this video and watch it.” What is awesome about that? They didn’t even read the damn post. They didn’t even read it. That’s what’s awesome about what I’m showing you now. The idea is, you put all of the text in. This 2,000-word post has a lot of good things to say to Google. When the user actually comes to the page – BAM – this video has what they really want.
That’s worked fantastically well for me because one of the biggest things for optimizing your search traffic and getting results like this is having people click through your page and stay on it. You can do all the SEO you want, but if people search for something and back out right away, that tells Google your page sucks. It tells Google that you didn’t really need what was on that page and your ranking will go down. When you have a video on the page and people sit there and watch the video then they’re not going to click back very fast. You’ve got a high likelihood that they’re not going to go back at all, which tells Google that user had a good experience there.
Let me show you this again, done completely, and then show you how to actually do it. So this page is called, “What skills do I need to make money on Facebook?” That keyword was pulled from a verified keyword that I found people were already searching for. The page is called “What skills do I need to make money on Facebook?” This is the transcription of one of my videos most relevant to the headline. But what’s funny is, I have no intention of people actually reading the words on the page. All the words are designed to do is to help it rank well in Google. What I intend for them to do is watch this 5-hour long video. That’s why I have them here. And I can see my annotation is not ideal if they’re hovering over it so I might want to move that.
So you can see, if someone searches for “What skills do I need to make money on Facebook?” I want them to watch one of these two videos. That’s what I really want, but having all of these words from the transcription of the video tell Google what I want to rank on. But what’s most important for ranking are picking out this: the page title. How do I know what page title is good? I’ll show you again what I did when I started my business. When I started my business, I mostly did things like this. I would write something like, “Are you dating the right person or not?” And I’d just write a post out kind of just shooting in the dark. Here’s another one I wrote: “The worst lie we tell ourselves and how to stop it.” So I just kind of write a post freestyle, like you might see on a blog. I’d have no idea how that would match up to what people were actually looking for. The problem with that is, I wrote a lot of great posts that weren’t showing up in search results. You’ve got to match what people are looking for with what you create. For example, this 2,000 Twitter followers tutorial is created off of something I personally dealt with as a frustration, so this was one I knew firsthand the keyword. But for something like this – Passive income on YouTube – how the hell do I know what keyword I should put up?
So here’s how I’m going to try to figure it out: what you do when you need to know something is use the data you already have. If you put up the YouTube video first, then what you can do is find the YouTube video and see what people actually searched for. So now I need to go find my Passive Income on YouTube video. You can see I ran some YouTube advertisements when I first started it out. Now what I want to do – here we go – 39 views from search results, and most of them seem to be when I was actually running the ads. But you can see I’m still getting a few hits from search results – I just got a few yesterday. New videos take a while to grow. Here’s my keyword data – this is what I want to know. What are people actually looking for? Here’s my gold, especially these longer keywords: things like “passive income” or “income on YouTube music videos.” And I especially want to watch for ones where people have spent a long time watching the video. Here’s one: “Passive Income Strategies” – a very exact keyword. Here’s another one – “YouTube income.” Now the problem with some of these on Google search, some of these will be very competitive keywords.
But what I can do is try and grab as many of these as possible, and put them as titles of my transcriptions. You can see what’s funny is here’s a very detailed keyword search – “YouTube secrets – making money from your own videos.” That’s a really cool one. That’s a long keyword, too, so someone actually searched for that. But this tells me what’s most common: “Passive income,” “YouTube income,” “Passive income strategies.” So you can see from this kind of a YouTube-based keyword I can do. Let’s go back over to WordPress using what I just learned. I’m getting “Passive income,” “YouTube income,” “Passive income strategies.”
So what I want to start with is “YouTube Passive Income Strategies” and see if there’s anything else I’m missing. Then I could just start with “YouTube Channel Passive Income Strategies 2014.” So now I’ve got a longer keyword here: “YouTube Channel Passive Income Strategies 2014.” Now here’s the cool part. I go into my post here, and all I have to do is start copying the transcription. And I see how long it is so I want around 2,000 words. That’s not long enough – I want more. Let’s try this much. There, that’s 1,900 words, but I want to pick somewhere that’s a good breaking point for it. So down here I put active income. What I’m trying to do is figure out a good spot to break it. I can see I start talk about how I’m actually going to do it down here, so what I can do is break it right here – and I’m taking it straight in order, too. I’m not messing around – and drop it straight on my website like that.
That’s a video transcription according to me, but according to Google, that’s 2,000 words of original content. That’s what Google loves. Now, I click on my video here, I copy my video link, I go back down here, and I drop my video link right here. So now, I’ll show you a preview. I select video as the image type. So now, here it is. When someone searches for it, they get this nice YouTube video up there first. Will they actually read this? Who knows. What I do know is that they’ll probably watch the video. When they watch the video, then I get minutes watched. When I get minutes watched, my video ranks better on YouTube. When people watch more of my YouTube videos, they go to my website. They read content, they share links, they watch more videos.
It’s a repeating cycle – it all builds on itself. What’s frustrating is the strategy can take time and some money to get started with. You’re not going to just throw videos up most of the time to just have them rank and go viral. I’ve been doing this for a year now, but after a year you can see I’ve got around 5,000 people finding my website and videos for free every month, and that’s in just a year often not doing a very good job or even doing this strategy I’m showing you. I’m just starting this incredible strategy I’m showing you. Imagine the ridiculous amount of content I’m going to have up in a year from that.
The key thing I’m going to have to do to even get the content up is finish putting it up on my website. I have the SEO by Yost plugin, and what I want to do is choose a keyword and category. So I’m putting this in YouTube, and then I’m going to do this whole keyword, and then copy the whole keyword title, too. Then I want a meta description. So, I want people to be watching to click, too. I want them to know that they’re getting a YouTube video and have that in mind when they come there. “See how I use my YouTube channel to generate passive income.” Actually I want to keep the whole keyword together: “My YouTube passive income strategies.” I actually want to take out 2014 for the actual keyword. I usually start off with something like “See.” “See how my YouTube channel passive income strategies in 2014 are helping me rapidly build income by making YouTube videos. There, so I’ve got a meta description for this that’s unique. I want to go back here and shorten the page URL a little bit. I’ll just take “2014” off.
I have one final thing I’m missing. I just need a screenshot for it. What I could do for that now, I have my handy little Canva program. So all I need to do is go to my Canva account. I need custom dimensions – I know it’s 1280 x 720. I hit design. So now I just want a simple cover, so I’m just going to copy this, call it that, uploads, drop YouTube in here, and then put a little screenshot on it, and mix these up a little bit. So, put these down a bit, and then put up here “Passive income strategies.” Highlight this and center it. Then move it around so it’s centered: “Passive income strategies.”
Okay, I’ve got that done. Now I download it. And like I’m showing you, this doesn’t have to be perfect – it just has to work. So I’ve downloaded it. Now I go into here. I want a featured image so it pops up on my website. Looks good – “Passive income strategies.” Now, I drop the alt text on it. Now it’s got an image. And so now I want to make sure the keyword is in the very beginning. “Why should you spend time learning YouTube channel passive income strategies?” There. I’ve written this good little headline. Now I want to get it into a bigger font up here. That tells Google twice that that’s the point of the page.
So now, let’s publish this and see how it looks. There we go. So people drop on the page, “Why should you spend your time learning about my YouTube channel passive income strategies?” There’s the whole blog post – look at that. Now let’s go to my website. Look, there’s a brand new post up today: “Passive income strategies – YouTube.” How awesome is that? And I have three or four more of those coming immediately afterwards. Now you’ve seen how to actually put up a new post, and how incredibly powerful this content strategy is simply from a time management point of view. I can just drop to 2,000-word post on my website, matched to keywords to what people are actually searching for, based on and including a YouTube video that’s already on my channel.
But that’s not even the best part of it. The best part is, now I get to do that three more times. I’ve got the rest of this post to use, and I can do it again. So what I want to do now is figure out how I can chop the rest of this post up. I do that by just continuing to highlight around 2,000 words of it. So here we go. I’ve got 1,800 words selected here, and the question is do I want to do more of that? Good, now here’s 2,400 words I can use. So I’ve got 2,400 words right here. I can do another section, and then I have to figure out what I should call this one. So now I take that, I go back to my WordPress website and I make another new post.
I drop the whole thing in there – that’s 2,400 more words. And I go to the bottom, and I drop the same video I had in the last post into this post because this is simply a transcription of that post. So now I have to figure out what keywords I should do with this one. Now I’m going to do a different strategy. I’m going to look through my Google website search. I hit Control F and I’m going through and finding everywhere someone has searched “YouTube.” So what I’m looking for are actually search results I’ve already shown up in on YouTube.
You can see some of these don’t have a lot of results but that’s okay. I’m seeing what people have actually searched for. Here’s a good one: YouTube video marketing strategies. That might be worth considering. What I’m trying to do though is find a keyword someone has already searched for that I can exactly match the title. So I’m looking for an exact match I can use as the title of this post. “YouTube marketing guide,” that might be good. “How to do YouTube marketing.” “YouTube marketing strategies.” You can see there are a lot of things to choose from, but I want to find one that’s most relevant to what I’m putting up. I’m thinking something like “Marketing plan.” I’m thinking of something I saw like, “YouTube marketing plan.” However, I already have “YouTube marketing plan” up I think.
So the one issue if you’re doing this strategy is running into repeat keywords. I think I’ve already got something up doing this. So I’ve got “YouTube marketing strategy” post up, so that’s why I’m getting search results on that. So the question is, do I really want to do “YouTube marketing plan” up right after that. I already have up a “YouTube advertising tutorial,” too. I might need to put up a little different one, then. See, maybe a “YouTube marketing tutorial” – that might be good. Or “YouTube Sarasota Florida” – that might be worth thinking about since that’d be a local one. This is where this strategy can get a bit tough is figuring out what should I put up? What keywords should I use? This can take a little while, because you have to dig into the keywords. “Marketing videos on YouTube” – I’m going to go with this one. “Marketing videos on YouTube for passive income and sales.” So how long is that? I want “Marketing videos on YouTube.” So that’s my keyword.
Actually, what I want is “to make the video on a keyword validated topic, use Google AdWords to rank it, and post on your website.” There, I got a nice, solid description, and I can even start for that right at the beginning. Now all I want to do since this is the second post, I want to let people know what’s going on. The second post will now be a little out of sync; it starts in the middle of the video. Since it starts in the middle of the video, I want to let people know what I’m talking about here. Good, so now I’ve written enough of an introduction to this post to encourage people to watch the video. I’ve written enough of this to get people to watch the video, and I shortened the link a little – I don’t like a super long link. That link is already long enough.
What I’ve done is since this is the second post, I’ve gotten people to be introduced to the beginning of it. It takes a little more work to introduce to the beginning of it. I can now link back to this other post and now I can link back to part one, so that people can then start over if they’re actually just reading a transcription of it. So now I’ve got that, and I can go back in and post this and add it in so I can link to “keep reading for part 2” down here. While a lot of people may not actually read the post, the few people that do, then, and are watching the video and reading along I can take them through the whole transcription of the video. If you saw the last part, now I have one thing left to do.
Now I want to use Canva to make a similar design for my cover photo. I’m going to just copy that last one, go in here and edit it, go straight in here and copy my title, put that in there, and then paste it in here too, and just stretch this out a little bit. You can see I’m no graphic design artist, but I can use Canva to quickly make a decent – it doesn’t have to be great – looking title for this. All I want is something that looks okay on my website, because my existing people that already come to my website are liable to see this new post up there. I want them to be able to enjoy it. So now I grab this and put the alt text on it, feature image, and there we go.
Now I publish that. Now I go view post, and look, here’s another new post – fresh everything, entirely new text, and it’s got a different keyword it’s trying to rank for. Now I go back here, I edit the original post and I say, “read the second part here.” Now I’ve linked these posts together. Now if people like it, they can keep reading it off the original post. If people find the second post first, they can understand that they can go back to the first post immediately. Continue reading at https://jerrybanfield.com/how-to-rank-in-google-penguin-panda-hummingbird/.
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