MonsterInsights is the WordPress plugin I’m using for Google analytics across my whole website and to give me many more features that are valuable like tracking forum submissions and even affiliate links.
MonsterInsights Google Analytics WordPress Plugin Tutorial from Installation to Configuration!
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I started using MonsterInsights because I was struggling to successfully get my WooCommerce store at https://jerrybanfield.com/shop/ to successfully track when someone went through and made a purchase on my website.
It’s very important if you’ve got blog posts, for example, that are then driving people over to the shop and leading to something being purchased, it’s very important for these to be known.
That way I’m able to see which of my posts on my website are truly valuable. What I should make more of and what posts I am getting actual sales from and where those sales are coming from. This analytics plugin is very powerful and makes everything easy, which is why I just started using it.
What I’m showing you here is a complete walkthrough of everything relevant with this plugin, from the very beginning, what features, what the pricing is and exactly how to buy MonsterInsights. We will go through the checkout process, install the plugin, set it up, configure it successfully, and be ready to fully track eCommerce and anything else you want to across your WordPress website.
Let’s take a look first.
The key area on this is the features. We need to know exactly what it is we’re getting into. There’s a Google Analytics dashboard that is included directly in WordPress. You don’t have to even go out to Google Analytics and look at it separately.
It has all these reports brought directly in here, which is nice if you’ve got editors, authors, and other people, you want to be able to see the insights without giving them access into your Google Analytics account directly or explaining how that works.
I am also grateful there’s WooCommerce analytics directly in here. The eCommerce option is available and it automatically detects and gets it. WooCommerce started by itself. Then, I’ve got my e-commerce report I can look at with the conversion rate, transactions, revenue, et cetera, and it even shows things like added to cart, removed from the cart, and makes it super easy to set all that up.
I’ve also got the form conversion tracking add-on available where I can even track when people have gone and submitted a form on my website, and this is very valuable information because there can potentially be really good deals that come through these forms submissions.
I want to know what pages are driving people to submit a form and become a lead for me versus what pages are converting sales and what pages are not doing anything.
There’s also EU compliance, which is important for GDPR as a business that has lots of European customers.
It’s important for me to be compliant with the law, and thus this makes it very easy. Whereas it was not very easy for me to understand researching exactly how I could set up my Google Analytics and other analytics to be compliant with EU.
Now, the main thing with this plugin, obviously those features are powerful, but the pricing is significant. It’s $99 a year to get started, and then it’s $199 the next year.
The question is, will that be worth it?
I see analytics on my website is very important to positive reinforcement. When I’m able to understand what I’m doing well, I can do more of it.
What I’ve been doing a lot of the last few years is flying blind. I don’t know which post is converting which sale. I don’t know which video is making traffic to the website, which is then making the sale.
Having this information is very important to optimize and grow, and thus I think it is worth it, but it would be nice if it was a little cheaper.
For the WooCommerce option, it’s $199 a year to start, and then $399.
That is value I should easily be able to get back much more by optimizing my website and learning from what I’m doing right and doing more of it.
For example, I’m able with this analytics plugin to test out different strategies for making sales, figure out which ones are working the best, and then make more sales. There are lots of integration included at this level from Google Optimize, WooCommerce, several other WordPress plugins that are likely for you to use to make money off of.
This also has form conversions, the e-commerce report, and you can even do specific author tracking. The plugin also by default, does not track me as an admin, so I don’t skew a bunch of the data and it doesn’t track the other authors on my website.
This was happening before, then that skews the data up and makes it less relevant. For example, I test out adding a bunch of products to cart all the time without this plugin the way I was doing it before, I wouldn’t even know about that, and then there’s extra data.
“Well, why are people in Florida adding all these extra carts?”
Then I can’t tell the difference between me or my neighbor, for example.
What we’ll do now is walk through the entire process from start to finish, purchase, set up, and being ready to go with the plugin.
When I went to purchase, I don’t know if I backed out or moved around, but it gave me an extra 10% off, it left me feeling smart, and then the actual price I paid is $159.60 for the MonsterInsights Pro, and if you’ve got clients, this can be used on five different websites.
Maybe I’ll start doing some web development and first services.
The next step is to put in your email address, first and last name, then the next step is your name on the credit card, card number, expiration and verification. It’s very standard and easy to complete the checkout, which is nice because some of these plugins do not have such an easy checkout.
This is the next screen that comes up.
They want to get to know my business better, understandably.
I think I picked “Store owner,” and put in Jerrybanfield.com here.
I put that I’m the single owner of the business to move on to the next screen.
I skipped the usage one. You just put whatever you’re using it for.
In there, it says, “Congratulations on making a great decision.”
I’m now ready to download.
The key thing to do is to click this blue “Download Now” button to download the plugin.
Then, I go over to my WordPress website to the plugins and hit “Add new” and upload the plugin in here, and then use the license key.
I imagine you can go to the plugins, click on “Add new” and upload it yourself without screenshots of that.
Then click on “Add plugin” to get to the next step, and this is what the initial dashboard looks like right here.
The initial dashboard has this launch wizard that I used, so I recommend that you use it too.
I click on the blue “Launch Wizard” button and now we start moving through our setup in here.
The first step is to say what kind of website I have: eCommerce.
Then you put your license key in right here and it’ll go green with a check mark and connect with MonsterInsights.
This is cool because if you aren’t into or haven’t done Google Analytics before, this makes it super easy.
There’s no copying of code, you just pick a Google account to sign into with MonsterInsights, give it permission to your analytics information, and hit “Allow.”
Then, the key thing to do if you’ve got multiple analytics profiles is to make sure you pick the right one.
I took my time looking through. I used to put analytics tracking on all my online courses, on another website back in the day, and I still have a bunch of analytics profiles I need to clean out.
Make sure you put the right website and the right tracking code selection in here or it will go to the wrong place.
Next, I hit “Complete Connection” over here.
This pops up that says, “Finalizing Authentication.”
Then all these settings come up.
This is a cool feature they’ve got that I’ve seen lots of other websites doing that I’ve wanted to do.
Now, I’ve got a path I can do the same thing.
I can just do Jerrybanfield.com/go/ and that helps me to track where I’m getting affiliate clicks on pulse, which is really valuable because I’ve got a lot of blog posts with a lot of affiliate links and right now I don’t know which of those posts is driving which link, and then I can even put these in my YouTube videos.
I can add another link path for example, and then I’ll know that it is YouTube, if I want to.
There’s also the option that says, “Who can see reports.”
This is great because this is where various admin levels on my website, I can simply give access to these reports instead of having them to go over to Google Analytics.
The people actually working in my website, mainly Michel Gerard who takes the transcriptions, puts them into blog posts and publishes them. He is able to look at the analytics directly in WordPress himself because I’m able to put on the “Editor” and “Administrator” options.
I can even track file downloads here and it’s got enhanced link attribution and events tracking already in.
I hit “Save and continue” to move on to this.
Now, these add-ons are necessary for some more advanced features.
For example, MonsterInsights eCommerce is a required add-on if I want to track WooCommerce.
Note that every single one of these add-ons is an additional WordPress plugin that will be installed when I click on “Install Add-on.”
With WordPress, it is better to keep the minimum number of plugins needed because the plugins can do any kind of interaction they want to. They can code all different ways and therefore I try and keep the absolute minimum I need in terms of plugins to run my site because every plugin can potentially add more code, more scripts, more data to the whole website.
I used to have a really slow website with a bunch of bloated plugins, which defeats the whole purpose.
If you’ve got a slow website, it’s just one step away slightly better than not having a website at all.
What I chose on here for the add-ons, I chose the eCommerce add-on, the MonsterInsights forms and the EU compliance.
Those little ones I really need. I don’t use Google optimize. I don’t need AdSense on my website, I’m not using AMP and I figured the dimensions.
There’s no point in putting an extra plugin for that. I don’t really need that.
Once I’ve clicked those, then it’s time just hit “Finish Setup & Exit Wizard.”
Now, from this screen I have done everything I need to do to get set up and this is also available if you go on the tab “Insights,” then “Settings” and this is also available on the plugin screen. If you go to plugin for MonsterInsights Pro and hit “Settings.”
This confirms everything’s correct.
It has the license key blacked out here, the Google Analytics profile here, and the setup wizard, if you skipped it, is still down on the bottom.
Let’s take a look at what tabs are available in here and talk about some of the settings.
On the next step we’ve got here, it’s the engagement tab.
On the engagement tab, since I have the EU add-on, it’s gotten enabled “EU compliance” checked there automatically. It’s got link attribution and even the ability to track scrolling depth, which is cool.
That’s good to see. Are people even getting down far enough now?
I didn’t click on “Enhanced eCommerce.”
I will go back and check that on this.
On the eCommerce tab, you can see which e-commerce is successfully added.
WooCommerce and this is done automatically if you’ve got any of these on your site, it automatically connects to it.
On this publisher tab it has any link path.
These are paths on your website that you can send people to outbound links if you have that path.
For example, Jerrybanfield.com/go/ and then an affiliate link. I can send out affiliate traffic that way and I can track the click with these affiliate links.
How cool is that?
I don’t have any of these other ones on here, so those aren’t in there.
On the next tab, I’ve got conversions.
I’m going to get WP forms set up as my forms plugin, and then I will be able to actually click on this once I get it installed, and I’ll be able to track form conversions.
When someone submits my contact form for example, I’ll be able to see what page they came in on, like which blog posts they came in on to get over to the contact form submission.
That’s really valuable data to help me know which posts of my publishing that are actually driving people to contact me and become a lead.
Finally, the advanced page has some options that we saw earlier, which users should be able to see reports, which users should be able to save settings and which users, this is an important one, should be excluded from tracking.
Now note, if you try to look for the Google Analytics code by viewing the page source on your own website when you’re signed in, you won’t see it, and that did trip me up.
That’s why I’m mentioning it, I tried to verify that the code was there and I went through and searched and it’s not there when I’m signed in because I had this another option before that was doing that and this does the same thing.
You exclude admins and editors from tracking that way.
There are no artificial outliers that have been put into the data that skew things.
There are also some performance options that can be done. I’ve enabled the reports.
The nice thing is I can turn off any of these reports.
If the WordPress dashboard is going slower, if we don’t use them and would rather go to Google Analytics, I can turn this off.
I have automatic updates on, just to make things simpler and because I already have hourly backups on my website.
That way if for some reason this plugin happens to put some bad update out that breaks my whole website. It’s already backed up, so as long as I catch it within the period that the backups are, which is two weeks, then I am on top of it, so I might as well do automatic updates.
I can also hide announcements here if I need to, and that takes us completely through MonsterInsights.
I’ve now got it on my website. I also speed tested my website. I made sure that this was not slowing my website down and I’m happy to report that the speed is good.
I did not see any significant decrease in my page loading time from adding this plugin or any of the related plugins with it, and that is an essential thing.
Probably I should have mentioned that up front because I care a lot about that.
Is this plugin going to slow my website down?
I appreciate you reading all the way through this.
I hope this was useful to show you exactly how to get MonsterInsights for Google Analytics WordPress tracking.
I love you.
I appreciate the chance to serve you today and I will see you again soon.
Edits from video transcript by Michel Gerard at www.michelgerardonline.com.