Are you ready to see my easy workflow as an entrepreneur online which allows me to upload a video to Facebook and YouTube, turn that into a podcast on iTunes and Spotify, and then get that out on my WordPress blog at Jerrybanfield.com with multiple tweets going out with each of these iterations?
My Creative Workflow for Facebook, YouTube, WordPress Blog, Twitter, iTunes Podcast, and Spotify!
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Once you know how to do this, I believe this is one of the most powerful content releasing systems, with all the blogs, for all the podcasts, with all the YouTube and Facebook channels.
The best opportunity I see is a unified creative strategy starting in video, which means I’m filming a video right now, I get the video out there on the two main places, Facebook and YouTube, then I also have a podcast for people who like to listen or who want to switch among videos, reading and listening, and I’ve got a Twitter account that puts all these things out there.
Let’s show you inside the workflow right now.
First, we are filming in OBS.
This is OBS.
It’s “Open Broadcaster Software.”
It is a free software that you can download, then you can just capture your screen and record. You can also live stream. OBS is incredibly powerful. It is very effective for almost anything you want to do online.
In OBS, it’s really easy to set everything up. You can easily watch some tutorials, but basically, you just click on a scene, put the desktop in on one, then put your camera in on the other. It’s super easy to do and it’s free, so it’s awesome.
Once you have got OBS set up, then you just record the videos and once you have got the videos uploaded that’s the key first step for this.
What I do is I also use Canva.com. I make a thumbnail because one of the most important things on the video is the thumbnail.
Therefore, the only image I tend to put any work in on the video is the thumbnail, and what I generally do is just start out with the thumbnail as the starting image. I just maximize that as a picture on Canva. I just throw together a few design elements really quick, tend to do mostly pictures with a little bit of text, something that’s a clickable thumbnail.
I then end up using this as my cover image everywhere.
When I record it in OBS, then I take a screenshot out of it in Final Cut Pro X.
Once you have got the video, then you are able to upload it on Facebook and YouTube.
I will show you walking live through that.
What I won’t show you how I do because it’s on a different computer, is Final Cut Pro X. All I do with Final Cut Pro X is dropping the video in a project, I take a screenshot of the very first picture, then after I take the screenshot I render out an .mp3 file. This gives me everything I need to upload the video to Facebook and YouTube and the podcast to Anchor.fm.
I’ve already got a video on this on Anchor.fm for podcast hosting. It’s free and it’s got built-in sponsorships. It is awesome.
So, once you have got the video, the thumbnail, and the podcast episode .mp3 file, then it’s time to upload.
I will show you uploading these live here.
With OBS it’s nice, you can just really quickly drag your face into different positions while you are recording. It’s super easy.
I’ve got everything on in this Mac folder. I normally do it on my iMac, but I’ve got it here for this tutorial.
So, I just go upload the video and I show you every step on this.
Now, I’m grateful Facebook has invited me to their closed beta of fan subscriptions, which allows you to become a supporter and give me five dollars every month in order to get exclusive benefits, mainly a supporter badge, plus posts no one else has access to and occasionally an exclusive live stream.
I click “Add a call to action button to spread awareness for your fan subscriptions.”
I’m also in the process of getting a charity launch, so there are buttons on live videos at least for me to do that.
Now, what I can do right away while I’m uploading this, is click on “Thumbnail,” and add an image up here.
Normally it’s in the Pictures folder, but in this one this is the thumbnail I grabbed from Final Cut Pro X.
Now, you see I’ve got a much more clickable thumbnail than the default of what it gave me.
Next, what I will do is I will actually want to upload to YouTube next.
But I can show you inside of what some of this looks like too.
I’ve got my blog here with 600 blog posts on it and this video will soon become a blog post. I will show you the workflow for that.
We will click on “Select files to upload” on YouTube, then we will upload the exact same video to YouTube that was uploaded to Facebook.
Now what’s nice is that I can literally just copy this title and I now save one extra thing, paste the title in on the Facebook video, to make it the exact same.
Now, the next step is I want to upload this on my podcast.
This is Anchor.fm.
What I do is I go to “New episode” on Anchor.fm.
I click “Upload” or drop audio here, and I think you can drop a movie, but it’s much faster just to use Final Cut Pro X to rip the mp3 out.
Now, here’s a little part of this that might be useful.
Anchor.fm allows you to do ads.
So, what I will do is show you how I actually split the audio on Anchor.fm so that I get a mid-roll ad, because it’s really annoying to have a podcast start every single time with an ad right away and not get right into it.
So, on Anchor.fm I’ve got sponsorships and this is available for everyone for free.
That’s why I’m so excited.
Thank you to JR Swab with Jerrybanfield.com/partners for showing me this.
Now that I’ve uploaded the audio on Anchor, I turn “Sponsorships on.”
The key thing I do right now is I go into “Split into multiple segments.”
This will allow me to start the episode off without having an ad play right away, then the ad will play in the middle of it right when you are trying to listen to it and I will sometimes interrupt it straight in mid-sentence.
You will see how I do the process here.
Just pull it in the middle somewhere.
There we go, just randomly pull it in the middle, and click “Split here.”
“Oh, this is why no one follows you, Jerry. This is trash.”
All right, I clicked “Split here” several times.
Then, I hit “Save and split.”
Now what it does is, it’s splitting the audio in half, which allows me to just move up this first segment and put the sponsorship in the middle, which I think is critical to having some podcast that doesn’t suck with ads at the very beginning, and there are also some sponsors that only will do mid-roll ads.
Therefore, what we have got, the podcast starts for five minutes, then it plays a 45-second ad right now for Flipboard at $15 CPM, which is 1.5 cents or so per listen.
Now I’ve got the podcast and this is ready to go.
The YouTube and Facebook videos are both ready to go.
It is just sitting here waiting to have everything typed in.
I do this exact process to keep everything smooth so I do the least possible work. This is taking like twice as long to talk you through it as it does to actually do it, but I will do this with you in real time so you can see every single step.
Now that I’ve got the episode ready, I’ve got a few more things to do.
The first thing is to put a custom image every time instead of having the same looking thing for every episode. I actually zoom in. I just put my lovely face, just throw my face in right there, and see how my hair is today and everything.
Now, I’ve also got the title ready.
So, I put the exact same title.
Then, if someone searches for it, you can see all the different places it is up there.
Now, I have the episode description to do.
I tend to type the episode description in Anchor, and then just copy it over to the others. What I do is I basically try to reiterate the title and put a description in, and what I’ve also got is a file over here with my Evernote signature.
So, I’ve got a podcast signature file, which I will just quickly copy and paste in here.
This is my signature that goes everywhere.
It’s got a link to my website, my blog, my coaching, my podcast, Facebook, Patreon, and YouTube. These are the most essential links, so if you are wanting to find the things I care about, you have got all of them right here and I use the same links everywhere.
Now, sometimes what I do is just play the audio to get a listen to it or I play the video. There might be a week between when I record something and when I upload it.
So, I just play the audio sometimes to get a listen. I did this one a few days ago, let’s listen to what this is.
So, what I did, I just listened back to that and I try to get the keywords right in the beginning.
I type the description:
“This Facebook ads strategy rocks in 2019 for making any video viral and building a following for gaming! Our basic self-sustaining system is based on…”
I try to reiterate the words in the title, and then just type out a little more. So, if someone is reading this as a description on Facebook it’s in the newsfeed, therefore, I keep in mind all the different places and how I want to write that in.
I want to talk about the system a little bit:
“Based on getting enough views from advertising to trigger organic reach and placement followed by incoming ad break revenue in the creator studio.”
This is the basic idea.
Therefore, if you can just read this really quick and improve the description.
“How do we use Facebook ads in 2019 to make any video viral and build a following for gaming?”
These are the kind of questions people ask, and then I’ve got the answer.
“The self-sustaining system I show here is based on getting enough views from advertising to trigger organic reach and placement followed by incoming ad break revenue in the creator studio.”
Then, the last sentence.
“When we do this repeatedly and continue attempting to hit the viral algorithm, one of our videos is likely to trigger in suggested videos and bring in many views from shares that show in the newsfeed!”
I’ve got the basic strategy now in three sentences enough to get someone really curious.
I’ve shown you the actual process of going through and writing this in real time, so you understand how I’m thinking. I like to start with a question lots of times, then a quick answer, then the long kind of vision for the system.
The idea being, when someone sees this or reads about it, they want to hear more.
So, once I’ve got this description written I now go over here to YouTube, I paste the exact same description in YouTube.
I go over to Facebook, I paste the exact same description in Facebook.
Therefore, all of these have the exact same description.
Now that we are done with getting the description, I go over to pictures, I put the thumbnail up on YouTube, everything’s got the same thumbnail.
Now, the next step is to schedule the video to release.
So, what I do on this is I try to release one or two videos a day.
I found releasing more than that is too much. It is more than people are interested in handling and it’s too much filming for me.
I try to schedule out because there are always unexpected things that come up. It turns out you need a week off or something, and especially with my business revolving around consistent content creation, my vision is to get at least a week if not two or three weeks scheduled out where I’ve got everything coming out regardless of what I do over the next several weeks, which also allows me to work in batches.
If I get an hour or three or four hours to film, I can just film a week or two’s worth, and put them all up at once.
I also do staggered releases. That way if you are following everywhere, they don’t all hit you at the same time. What I’m doing right now is 2 p.m. on YouTube and now I hit “Publish” on YouTube.
We publish on Monday.
Then, I go over on Facebook and make sure I get the same date.
So, I go to “Schedule,” I go two days in advance.
On Facebook, I’m publishing at 7:00 p.m. and I hit “Schedule” on Facebook.
Then, I go over to the podcast.
I’ve been putting the podcast out first.
So, I schedule a podcast for the 24th and I’ve been scheduling these at 8 a.m.
I hit “Schedule” for 8 a.m.
All of these are scheduled, what is 48 hours or more in advance right now, and they are ready to go.
I’ve got several more videos I can immediately put right behind those, and then I can go back and verify they are schedule correctly.
I see I’ve got one scheduled for today in 30 minutes, then I’ve got another scheduled tomorrow same time, then another.
That way people will get used to the exact time the episodes are published and can be prepared on each platform, and then if people are following on specific platforms, they can come over to another one potentially if they want to get the very first publication.
I schedule them like this because this is in the middle of the day on YouTube. On Facebook, it’s later after I’ve done my gaming live stream and on the podcast, it’s early in the morning in the USA, that way there is always a new episode first thing in the morning if you are listening going to work.
Now, the rest of this you may think, “Okay. How do you get this on your blog?”
What I do now to get this on my blog is, well first I’ve got automatic tweets that go out on Twitter. I’ve got three different automatic tweeting systems all with Zapier and YouTube, which makes this really nice.
So, every single one of my posts actually goes out three different times. It goes out as soon as the video goes live on YouTube. When the podcast goes up it comes out there, and then whenever my blog post comes out it comes out right there.
This gives me three different trips into the timeline on Twitter.
This way also I’ve staggered the YouTube and the podcast, so they don’t tweet at exactly the same time. I used to have the YouTube and the podcast come out at the same time, but then guess what happens, they end up right on top of each other.
What’s nice is, I’m trying to promote my podcast right now and it gets better ad revenue than YouTube. The podcast episode tweets first, then the YouTube one tweets right after that.
So, if someone didn’t see this first one, every day there is a chance with the second one, and then the YouTube one goes out with this YouTube link whereas the podcast just has this quick podcast link right here.
You can see that the podcast is getting some good engagement on that one, some retweets on all of them. Then you get the full big picture once the post comes out on WordPress.
So, I just set these up with Zapier to tweet when there is a new item in the RSS feed on both the WordPress one and on the podcast.
On YouTube, I’ve set it up via YouTube and connected my Twitter account. YouTube tweets it out. This gives me good reach on Twitter. It says I’ve earned three thousand two hundred and fifty-two impressions in the last 24 hours on Twitter, which every day is giving me a chance to reach people on Twitter with what I’m creating.
When you do stuff every day like this, it really adds up.
You can see with the four videos I just did today up here, what I do is I just put the title in, sometimes I modify the title slightly because when I’ve already put this out with the same title three times, sometimes it’s worth modifying the title. That way, that different title has a different chance to rank on other keywords.
What I usually do, I just drop the title in and I drop the YouTube video in.
Then Denis goes through and polishes up the transcription. You can do this yourself if you use some kind of automated transcription software.
I use GoTranscript often if I’m not working directly with Denis, but Denis gives me the best rate and we have been working together for I think a year or so now.
I have this Airtable spreadsheet and I just drop this in here for Denis. He has got the video and once he goes through and gets the transcription file, then Michel goes in, grabs the transcription file and uses the video, takes screenshots out of the video. Michel turns the transcription file into a blog post on my website.
So, we can see Michel also has certain things, systems we have worked on together. He embeds the video at the top, he takes a picture out of the video, and he puts relevant pictures from the video.
What is just a video, Michel turns it into a beautiful blog post that you can experience reading even if you don’t watch the video.
Then Michel also directs you to comment on the video if you would like to interact because then I don’t need a comment widget on my website.
Every one of the comments on YouTube helps rank the video higher and this is really good promotion for people who are finding my blog through Google search to come over and watch videos on my channel to interact and help my YouTube channel rank higher and it’s one of those huge feedback systems.
The more people watching on YouTube, the more come to my blog, the more follow on Twitter. The more following on Twitter, the more come from Twitter over to the podcast, and this entire system just feeds itself and snowballs, and I’m grateful today it’s giving me the chance to be here with you and do this.
The newest part of this system, I’m now making an exclusive video each month that’s not available anywhere else except on Patreon because as you can see with these being on my podcast and on my blog, on Facebook and on YouTube, you might imagine with it being in all these places that there are some things that I have a little bit of a limited ability to talk about.
For example, I did a video on Patreon yesterday on suicide and I’m able to get into a lot more depth than I’m comfortable putting out there on Facebook and YouTube where I’ve got so many followers and it only takes one follower getting really annoyed to potentially have some consequences if there is something where I’ve went into a lot of detail on a subject that kind of has some shadow bans on Facebook.
If you put a post on Facebook, from what I’ve seen, and you talk about suicide, it can get one of these kinds of shadow bans where the post isn’t actually hidden, but the reach on it, Facebook’s algorithm just cans the reach on it, so basically no one sees it.
There are lots of these little kinds of shadow ban terms that are discretely censored, and then there are other things that obviously if you use a whole lot of profanity or getting in depth on certain things on a family-friendly channel, then people can get really upset.
So, I’ve got Patreon also that I’m throwing just a quick video I put up on Vimeo, then if you pledge $5 or more a month on Patreon you have got the ability to get access to stuff that I don’t post anywhere else.
All right, this is an awesome story.
I saw there is a girl on Twitch that does these live streams that are not overtly sexy. They are kind of discretely sexy because Twitch is pretty serious on the sex, but then what she does she gives subscribers a Snapchat, and then she uses her Snapchat and her Facebook page to funnel over to Patreon, and once you are on Patreon, you get the full experience, as you get to see all of her.
I’ve not signed up for this.
I considered it just on the premise of research, but since I don’t watch adult videos and I only am available for my wife in terms of that kind of thing, I got the idea on my own business system though.
I thought, “I need to start offering some stuff on Patreon that you can’t get anywhere else.”
My first idea was to just post pictures of myself the same style as she does. I may well put a video about this on Patreon. You should hear some of the titles I came up with on the videos for that.
You could see that the business system was working really good for her, so I thought I would try it too. It seems to be working good for me.
This workflow has taken me seven years of working online to figure out and this is the smoothest workflow I’ve seen for someone just getting it all out there with the least possible resistance and the highest impact, especially for organic reach.
The whole premise of this system is to build an engaged following combined with organic search and referrals constantly pulling new people in.
This is not a rapidly blow up in your face system.
This is a steady growth over time, snowball, get bigger and bigger.
“God, isn’t there anything left in here?”
I have talked 25 minutes.
I did a video about 3 minutes or less.
So, I’m going to stop talking now.
I think you have really got the point. I’ve shown you inside the whole workflow. If you have enjoyed this, will you please leave a like because that’s one thing that leaves you feeling good at the end of this video like you gave something back?
I love you.
You are awesome.
Thanks for discovering my workflow with me and I hope this is really helpful for you.
It better be after you have watched this long.
Edits from video transcript by Michel Gerard at www.michelgerardonline.com.