Your YouTube video description is very important to get found in search. Is it better to have a short or a long description? In this blog post I’m going to show you what is most helpful for YouTube to know about your video and consequently rank better and get more views.
How to Optimize your YouTube Video Description and Title
I will also show you a keyword tool for YouTube that will be very useful to make your next YouTube video description and title better.
Should you have a short or a long YouTube video description?
The answer is that you want to go in depth. You want a laundry list of things in your YouTube video description and here is why. This is a look at my videos by most views in the last year.
I have excluded these two video gaming ones and I have taken a look at the three top videos.
So I click right here with you and then I will go to edit.
Now, take a look at this big long YouTube video description.
The reason this works is because YouTube gets more data. YouTube can’t actually see what’s in your video, so it needs data. The only way YouTube knows what’s in your video is by having text. The more text you have in the YouTube video description, the more exact keywords you can show up on.
So for example if someone put in a long search term, a video like this is more likely to show up because there are tons of different terms in the actual YouTube video description. This is one of my top videos in terms of views.
So I will take you to another video.
Take a look at this long description, but nearly not as long as the other one. I copied all kinds of terms that this video helps with and I wanted to show up on. It is like an extra place to use tags and it is actually better to write in exactly what you want to show up on and write it naturally. You just don’t want to keyword spam, but if you can put it into sentence format like this, then you can count on getting good results.
Finally, here is one more of my videos and this one has more than 100,000 views on it.
Look at the YouTube video description on this one. Again, a long description with all kinds of individual words in it so that people can read it and YouTube knows what exactly what to show up for.
In your description, you absolutely want to fill this entire box up, if possible, with natural writing related to what the video is. What I do with my newest videos now, I actually go in and use a transcription in the YouTube video description so that what I’m talking about in the video is the description.
This is absolutely ideal for YouTube SEO because you are coming up all over the place for all the words you are talking about, and it is original content. They are my words and I didn’t copy someone else’s words and stick them in there. They are my actual words.
For YouTube SEO, and the description specifically, you absolutely want to get as much as you can. One thing that’s important in the YouTube video description is to reference what you want to show up for in the very beginning. You can put a link if you want, but you should put the first few words related to exactly what your title is.
You want people to click on your videos, so let’s go to YouTube search and see how this actually shows up.
When I search for “cheap likes with Facebook ads,” you will see that my video comes up first on this, and then third and fourth. You can see that this strategy works too. This is a very exact term and my newest video using this is already up to third.
Here is exactly what you need to know about the YouTube video description. In the description, you get this many characters that YouTube will give you. These characters are to sell clicks on the video and search.
That’s the whole point.
You can do it with different things like a URL, but how often do you think people actually click that URL in the search description? It doesn’t happen that often and on top of that if you put a URL that matches your search term, it will actually break it. You want to make sure that you put a sales pitch for why to click on the video in the first lines of the description.
This video above is ranking number one and you can see exactly what’s going on with it: “You will like this free Facebook ads tutorial loaded with Facebook advertising tips and strategies for 2014!” The search terms are in bold: like, Facebook ads, Facebook advertising tips for exact match keywords.
This is the same thing for the other videos down the page. Cheap, likes and Facebook ads are bold for these exact terms.
The last video also has these terms: Cheap, likes, and Facebook ads.
All of this very clearly sell why the video should be clicked on and notice that the second result below starts off with a visit link for more info. That’s not as good as converting clicks because it starts off talking about you first.
You want to sell why to click on the video first. If you want to throw a link in the YouTube video description, then you can put it back here.
You can find out exactly how many characters are showing if you can just copy it…
And then paste it in MS Word.
The count is 125 characters with spaces.
That’s what YouTube will give you and these characters at the beginning of the description are the most important. Write these first 125 characters of your YouTube video description having in mind that it is what will show up in search results.
You should put as much effort writing these first 125 characters as for the entire rest of the description. It should match your title closely and match your main search results closely.
You want to optimize the very beginning of the YouTube video description to get clicks and if you are going to put a URL in it, put it in the very end of those 125 characters, not in the beginning.
Then you want a deep list, either in plain writing or you can put it in exact keywords you want to show up on, to get people to see those in search.
Before I close this section, find below the character limits for the title, tags and description.
A keyword tool to help you write a good YouTube video description and title.
Keyword research on YouTube is much easier today. You can just find about any keyword tool to use. Here is one I use: keywordtool.io. It has Google, YouTube and Bing.
What I do is I take a look at the keywords I’m working on. My title is “How to Stop Hurrying and Feel This Moment!”
So I put in “how to stop hurrying,” which is the beginning of my title for my new video and see what other keywords there are related to this that come up on YouTube.
These are the results.
I can use “How to Stop Worrying and Stressing,” as that looks like a good keyword. What I will do is take away the exact keywords out “How to Stop Worrying” and retitle to “How to Stop Hurrying, How to Stop Worrying and How to Feel This Moment.”
Now I have got several different phrases in the title that I can put in the YouTube video description area and the tags.
I have “How to Stop Hurrying” as the title, but as it turns out “How to Stop Worrying” is much more of an active keyword on YouTube based on the title, so I can now show up for all of these and I can put in the entire keyword too. I can also just put in things like “and” then “stressing” to shorten up the actual keywords I use.
I can use tags like: “what others think,” to get all those individual keywords in and other key-phrase endings: about the future, about everything, about death and about school.
I got now a much stronger set of keywords than I had in the original video with just “How to Stop Worrying,” and I could even change the order of the words in the title like this.
“How to Stop Worrying” is now first and “How to Stop Hurrying” second in the title and description, so that it is based more on what people are searching for. Now it is a much better video title and YouTube video description.
What I can also do is grab all these terms in Keyword Tool IO and paste them at the end of the description like this.
I have then to modify it a bit to make it more readable. I can say that all these questions are answered like this.
I probably don’t want to put something totally irrelevant in there, so I cut one of these out. I correct them so that it looks like regular language and I can easily put a capital “H” at the beginning of each line.
All of these exact terms will come up in the search and YouTube knows now that this video deals with all of these basic subjects.
I can go further then with “Stop Worrying” as the exact search results and see what comes back.
Then I can expand my YouTube video description even more with phrases like “stop worrying about things I can’t control” and “stop worrying about the future,” and make sentences like this.
I can continually go down in the keyword tool and grab more phrases relevant to my video and add them in my description.
Now this YouTube video description has got a nice set of keywords in it and I can even do something like “Feel this moment,” which is in the title, so that I got extra keywords.
Descriptions are the only thing YouTube has in order to figure out exactly what’s in your video, so what I do is give YouTube as much data as to what is actually included in my video. Then later on, I can get actual video transcriptions in, so all what I say is included.
I also conveniently used the phrase “feel this moment” because that is an existing Pitbull song. I can tag it and when people are watching this video with the song, they are liable to be wanting to figure out how to stop worrying or stop hurrying, and then give me some suggested video views.
That’s how you use your exact search terms to take advantage of what people are actually watching, and then you can extend with terms like: “Feel this moment for life.”
That’s one more line in your YouTube video description, “How to feel this moment for life,” and you can just continue to build up like that.
The idea is to take advantage of existing terms that people are watching on YouTube by using them in the title, and then you get a good list of questions your video answers.
When people make the exact search terms for what your video talks about, you are covered. You put these terms in tags and individual words.
Then you get a thumbnail up that encourages people to click on and you can always change it later if it doesn’t work good.
You hit Publish and you are done!
This is a simple way that you can go grab some more keywords to put on your YouTube video description.
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