How Speed Works in PageSpeed Insights in Google Webmaster Tools!

Would you like to read how I improved my website speed with the help of PageSpeed Insights in Google Master Tools, a lot of optimization and patience, because this will be useful to speed-up your website?

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How Speed Works in PageSpeed Insights in Google Webmaster Tools!

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How Speed Works in Google Webmaster Tools!

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Google has added a speed experimental section to “Enhancements” under Webmaster Tools and this part of the interface is critical to see how fast Google thinks your website is. With the recent Google update, how fast your website load is essential to how high you’re going to rank in search results.

In fact, the slower your website is, the less likely you’re going to rank higher and if you are ranking at all with the slow website, you can go up a lot by speeding it up and the speed in here is given to you by what Google thinks your website is doing.

I’ll show you in here a few basics of this. I’ve been working on increasing the speed of my website for years. I finally got a pretty good formula down here.

I’ll show you my data yourself, so you can see it, and when I do a speed test on Google PageSpeed Insights, which is what you need to use to get an idea of how fast Google is looking at individual pages.

Then you can see your scores. I’ve got here a 96 on mobile now and 100 on desktop after putting a lot of effort into optimizing my site.

How Speed Works in Google Webmaster Tools!

On another one of my top pages here, I got a 99 on desktop and a 94 on mobile.

However, I’ve been optimizing my website over the last few months and it was really slow before. The first key thing you need to understand, if you are in this speed experimental, is it takes Google about 28 days to actually index the data and to show that the website is faster.

This means if you suddenly make your website super fast in your Google search console, Google will not immediately tell you how much faster your URLs are.

For example, in mobile, I put some amp URLs on my website and it did put those in while they were newly indexed.

PageSpeed Insights

However, I drastically sped up my website over here and it can take up to 28 days for the URLs to actually move up here. Finally, now on desktop, I’ve moved almost all my URLs up to “Moderate URLs” instead of “Slow,” anything but slow is better, now fast as ideal, but if you can get to moderate, that’s certainly ideal.

PageSpeed Insights

Meanwhile on mobile it’s slowly bumping a few of them up there and what you want to do is notice in the PageSpeed Insights, there’s a big difference between what I am getting necessarily testing the page and Google’s overall experience report.

Note that it looks at the last 30 days, so I’ve done a lot of optimizations in the last 30 days. Some of the data is slowly getting in here and one of the key data points is this first Contentful Paint.

PageSpeed Insights

This is where Google is getting its data about how fast a website is. You’ll notice my largest percentage is in the middle now, while I’ve got 27% here and 31% here. This is how Google’s deciding my URL is moderately fast.

Now if you look over on mobile, the ratios are skewed a bit differently here with 36% saying slow, 48% moderate and 16% fast.

How Speed Works in Google Webmaster Tools!

Thus as the data continues to accumulate over time, these percentages will change, and then when that change, these URLs in here inside the tools will be able to change.

Also, as you can see, mine have just gotten in there from a bunch of slow URLs and it put all 900 or so of them in one day into moderate URLs even though I made a bunch of changes before.

I went through and made some additional changes today and what you can notice sometimes Google is looking at specific URLs in here. If you’re looking at moderate or fast or slow, it’ll give you specific URL examples of what URLs are fast and slow. I noticed the URL it was giving me here as an example was pulling pretty slow and it was not optimized as well as the rest of my website.

How Speed Works in Google Webmaster Tools!

If it’s using this as an example, we certainly want to fix that. So I just went in today and went through and optimized this URL.

Now there’s a lot you can do to optimize your website if you’re getting a slow URL speed in here, and even though I have worked on this a lot, I’m still working on it. I’m just finally getting my URLs over into the moderate area and I’m guessing there’s a ton of us that are struggling with this today, and from slow to moderate is huge progress.

Obviously we’d like fast as much as possible. Here are some of the things that I’ve done to speed up my website.

Now, one of the simplest things you might be able to do is just use Ezoic, especially if you have ad revenue on your website. Ezoic has recently come up with a site speed accelerator, they sponsored a video with me.

How Speed Works in Google Webmaster Tools!

They didn’t sponsor this one, but I just discovered it. I will be making a full video on the site speed accelerator by itself, but Ezoic has a site speed accelerator that makes all the rest of this process a lot easier.

On WordPress, you can use plugins to speed up your website.

However, you really want a theme that’s fast and the host fast, and then you can use plugins. You really need to get all of that done together.

Ezoic is one of the easiest solutions to do this and if you’d like to try Ezoic, please use my link or go to this blog post on my website, which is also linked and hit try Ezoic because I get 3% of their percentage of whatever ad revenue you make when you sign up for that, which helps me out a lot. That is a full tutorial on exactly what it is.

If you’ve got an Adsense website, I think this is an outstanding option. I actually don’t use ads on my website because I’ve got so many products.

For example, I’ve got this course showing how I build my website up and port all of these different aspects.

How Speed Works in Google Webmaster Tools!

I’ve got a video and the course showing how I got a hundred page speed score and there are a couple of key insights that you want to use.

First, if you’ve got YouTube videos, you want to make sure to put a plugin on your website called WP YouTube Lyte.

This will allow taking those YouTube videos instead of a heavy embed from YouTube, which slows pages down massively. You can turn it into a little thumbnail image and that’s a lot better.

You can also use Google AMP to speed up your website as that’s the change I made that bumped all these mobile URLs almost immediately up to moderate and what is critically important if you want a fast website, is your web host.

I use Kinsta and if you’d like to use it here’s a link. Kinsta is hosted on the Google cloud platform and they’re obsessed with speed. This is my customer review.

How Speed Works in Google Webmaster Tools!

I’ve tried a bunch of other web hosts. They work really well, and then you need to combine that with a lightweight WordPress theme. Astra is fast and I’ve just changed over my WordPress theme in the last few months. Still working on getting it optimized. Astra is awesome.

Then, you want to get some plugins on your website that can reduce the biggest wasters. What I’m going to try next, after doing a bunch of different plugins is to see if the Ezoic all-in-one site speed accelerator plugin can do it for me.

Thus you may be getting into a bit of work to speed this up. If you don’t know anything about this and you’ve got a web developer or something, the good news is you should be able to just talk to them and they should be able to get to work on this.

What you need to know, if you’re trying to get people to your website, this is an essential task to take care of and this is down over here in the speed section of experimental and what you can see is how big of a difference this makes in search results.

PageSpeed Insights

As I’ve spent my website up here, my search results have also jumped significantly and as I’ve continued to make improvements, my search results can jump.

I’ll show you how I got motivated to do this in the first place.

We look at my search results for the last six months by going over to “Search results,” clicking out “Performance.”

You’ll notice Google became obsessed with pages speed in this newest update and I had a very slow loading website right here and when this new Google update came out, it absolutely killed immediately, it took off about 50% of my search clicks, and then over the last two months here I’ve become obsessed with making my website faster.

PageSpeed Insights

What’s happened over here is I’ve tried several different strategies, and now you can see that Google’s finally starting to index and recognize that my site is faster. As I said, it takes 30 days. Thus, I’ve been making improvements and optimizations in here, and therefore the data is often heavily skewed towards the two, three or four weeks ago as to how fast my website was loading.

The recent optimizations have given me the chance to start getting my search results and clicks close to back what they were before. This Google update emphasizes speed so much, so it’s very important to make sure you are looking at this speed and know the source of this is a Chrome user experience report.

The report for that we’re talking about is over from this PageSpeed Insights. This gives you an idea of what that Chrome user experience report is talking about.

PageSpeed Insights

Therefore, it doesn’t necessarily include other browsers.

You can get an idea for your entire website by clicking on “Show Origin Summary” and it’s just constantly working on how can I speed up each of these individual aspects?

As long as you’ve got a host and theme that give you a chance to have a really fast website like Kinsta and Astra, then it’s just a matter or Ezoic, you can host your website directly on them.

Once you do that, it’s a matter of just getting all of these different optimizations into place, and then when your speed scores are up and they stay up and they’re consistently up for users that are getting to your website all over the world, then finally you’ll get some speed increases on your website.

I encourage you have some patience with this. I’ve been having a lot of patience with this, realizing I just keep making my website better and better.

I’m so grateful that on desktop. I’m up to “Moderate URLs.”

On mobile, I think we’re about to make the jump soon to a lot more moderate URLs, and that’s where I’m at today with this.

I appreciate you reading and I’ll have more videos and courses and tutorials for you on this soon.

You can continue learning with us in the full class today “My WordPress Course for a Fast Ecommerce Website with Kinsta, Astra, WooCommerce, and LearnDash” at

I love you.

You’re awesome.

Jerry Banfield

Edits from video transcript by Michel Gerard at