Are you interested or ready to start a podcast today? I’ll show you real quick exactly how to set up a podcast for free that has hosting and sponsorships built in at no cost. I’ll show you the best microphone set up to order and I’ll give you some tips for success on building a listenership for your podcast. I’m Jerry Banfield. I have over 800 podcasts episodes. I just switched my hosting. I’m really excited about this. What I’ll do first to start with why have a podcast? Then next we’ll go into look at podcast hosting. Then finally we’ll take a look at the microphones and talk about building your audience for your podcast.
Number one, why start a podcast if you’re not very interested in being on camera? If you have a message of love, hope, faith or some specific kind of program you want to put on a podcast, there’s a really effective way to do it because guess what? Almost all of us have one of the mobile devices. We are listening to things like podcasts, audiobooks, many of us on a daily basis. Podcasts are totally for free which allow people anywhere to listen in the world and then to enjoy the podcast. It’s a really good way to do content marketing and build a side hustle, a business or to just make deeper relationships with the people you already know. It’s easier than filming videos and it’s something that can be evergreen. You can do a podcast today that people will be listening to in 20 years.
Why do you want to do a podcast? I think doing videos generally is better, although the threshold and the difficulty of doing videos are higher. I talked with my hypnotherapist yesterday and she explained her business and what she’s trying to do. She wants to do meditations and I recommended her to start a podcast because all you need is a microphone and free hosting. The barrier to entry is much less than trying to do videos and actually upload them. Podcasts are really easy to share with friends and family and to actually start earning money on right away. A lot easier than trying to set up some other paid system.
So the key question is, how do you actually get your podcasts started and where do you host your podcast?
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I initially hosted my podcasts on a platform that charge me money and had no builtin sponsorships. Today there’s a platform called Anchor. I’ve got the Jerry Banfield show, which is my Podcast on Anchor. It’s available on all the major places to listen to podcasts like Spotify. Anchor is totally for free, which is outstanding. Anchor’s business model is the following.
You put your podcasts up there, they give you sponsorships and they take a cut of the sponsorship revenue. Just like Youtube for example, which is an outstanding business model. You can make some real money without even having a huge audience on your podcasts. Now, even though I’ve got hundreds of episodes, I generally don’t promote my podcast that much. I do so much with videos. In just 5 months of switching my podcasts from my old host to Anchor, I’ve earned almost a thousand dollars on my podcast as you can see in the image above and all I really do on my Podcast is, have about a hundred people that listen to each episode and I put out a new episode every day.
That’s kind of the basics for success. If you want to have a good podcast, you need to get about a community of a hundred people or so that listened to every episode and put a new episode out every day. Anchor pays you based on CPM or cost per thousand impressions of your ads. If you have a hundred people who listen to every one of your episodes, you could actually earn around $50 a month just with a hundred people listening to every one of your episodes and putting out a new episode every day. Thus, there is some real money to be made. To get a hundred people on your podcast all you really need to do is, share it with your friends, family, coworkers, associates, everyone you meet on the street, etc. Just start sharing it with people. Make some valuable content, ask people to listen, start talking about it, and you can pretty easily get to a hundred listeners on your podcast.
Now, if you want to learn more about this, I’ve got a Full Video Course On Podcasting on Anchor.fm. Let’s take a look at the equipment you need to do a quality podcast. The key entry for podcasts is, having a good microphone. The microphone which you can see in the picture above is what I recommend based on the recommendation of my friend Thomas George. He is a professional musician. He teaches and is one of the bestselling musicians and audio instructors online. This is the same microphone he recommends for getting started. Why? This is a time tested microphone. This the same kind of microphone you see a lot of performers using onstage. The good part about this microphone is it captures your voice close to the microphone. Here’s an exact link to this Microphone. You get this microphone because it does a good job of just capturing your voice, especially if you’re recording in kind of a noisy environment.
This is a great microphone to just capture your voice and then not capture as much all those things like trucks, people yelling or kids crying in the background. You actually can use Anchor.fm to just do your podcast directly from your phone. That might be the ideal way to get started. If you’re looking at this mic and saying, well, I’m not spending $140 for it, that’s good. Just try using Anchor.fm to put up your first couple episodes by literally just using the audio on your phone. Your phone audio should be decent. Start sharing it and if you are serious about doing a good quality podcast, obviously the microphone is the number one thing you need to have a good sounding podcast.
Once you’ve got the microphone, you can buy the Focusrite Scarlett Solo (2nd Gen) USB Audio Interface. This is the last piece of equipment for this. You need this because the microphone goes into a connecting cable. You need to put it into your computer with a USB. Now, I know there’s a cheaper microphone that works well. The Blue Yeti that people often use. The problem with the Blue Yeti is, it captures a lot of outside noise. The Blue Yeti USB microphone is what I use to film a lot of my video courses, but it also has a lot of echoes. With a podcast, your sound quality is so key that I recommend purchasing that Microphone. If you’re going to spend the money at all, get something that’s really good that you can use indefinitely for the price. I actually have a $1,000 setup that you’re hearing my audio on and you can upgrade to that. I’ll go into that in further detail on my Youtube channel. So, if you hit that subscribe button, you’ll have a good shot at seeing it.
Now, once you’ve got this microphone and this interface, you plug the microphone and the USB into the computer and then you adjust the levels on it. The awesome thing about Anchor.fm is, it’s super easy to record an episode. Just hit new episode as shown in the picture above. Hit record and you can literally capture audio that easily. You don’t need to use any audio editing software.
Now a big tip I’ll recommend for you as an amateur potential podcaster is, to minimize the editing you do. I talked to my hypnotherapist yesterday and she’s interested in starting a podcast and she says, she spends five or six times as much time and effort editing her audio as actually putting it out there. The number one thing you can do to reduce the need edit your audio is captured it right from the beginning. I don’t edit any of my audio. My audio goes in. It sounds good, right when I record it and then it’s in the video. That way I don’t need to edit it.
If you get that Microphone which I recommended and the USB interface, you will not have to edit your audio for all the background noise and such. You use Anchor, you capture it straight in the browser. Then what you can do is, just trim the beginning and trim the end. You don’t need to knit pick all those little details on it. For example, a lot of us will have umms and Ahs. Now, I very rarely say it because I’m a professional public speaker at this point. I’ve done over 2000+ videos and 21 audiobooks. I practice every time I’m speaking. I notice anytime I say Umm or Ahh. I just practiced that normally. It’s too much of a pain in the butt to try and edit out all your imperfections to start with.
Just start your podcast with all your imperfections. Throw it out there, get people actually listening and the more you do it, the better you’ll get. At it. If you spend hours and hours trying to make your audio sound perfect, you’ll hate doing it so much. You won’t put out as many episodes. You won’t tell people about it. You’ll hate yourself and then you won’t do your podcast anymore and you’ll say, well, that sucked. When really all you needed to do is, lower your standards a little bit. That’s the secret of life. Lower your standards a little bit, record your audio and just take the very beginning of that very end off. If for some reason you make the biggest blunder and you say the f word 15 times in a row, that might be funny. You might also just cut whatever the worst offender is so to speak.
I have a policy where I generally do not edit my videos at all. I take them straight and put them up. If I blunder up and just cruise something up significantly, I’ll just start the video over which you can do with your podcast. If you screw up totally in the first 30 seconds, just try and stop it and do it again. You might screw up 5 or 10 times before you get it right. Sometimes, I have 4 bloopers of me trying to narrate something and then cursing and then ending the video, laughing, turning it back on, and then the 4th time. Then I just ripped the whole video off. Good enough, good enough. The key is to get something that’s good enough out every day. Get people listening to it. Then when you’ve got people listening to it, you’ll start earning a little bit of money.
You’ll get that positive reinforcement. You’ll double down and you’ll practice your speaking everywhere. Practice when you’re talking to your mother or your daughter on the phone. Practice not saying, Umm and practice not Saying, Aah. Well, everywhere to everyone I talk to, I practice like I’m on camera and that helps me to sound like I know what I’m doing. It helps me to not have all those weird ticks because those are obnoxious on video and then I just don’t have them in person. I appreciate you learning How To Start a Podcast here with me today. I hope this is useful to you. If you’re interested in having your own podcast, it’s really easy to get started today. You can deliver a lot of value. You can deliver your message in the world and if you want to level up your podcast and take it to the next level, do it as I do it.
Use OBS to record a video instead of audio and then just pull the audio out of the video and stick the audio up for a podcast. If you really want to up your level, hire someone on Upwork to transcribe your audio and put it up on your website or do it yourself. This is what I do. I get a 12-minute video that is a video on Youtube or Facebook. I get a podcast episode and I get a blog post about it. It gives me the maximum chance to get the most people to find what I’ve had to share and then it just snowballs. When people find my video, they’ll listen to my Podcast. When they’ll listen to my podcast they might go over to look on my Website. When they’re on my website, they might go over to my Facebook page, etc.
You can all start. You’ve got to start somewhere though in a podcast as it is a great spot to start. Thank you very much. You are one of the few people who’ve made it all the way to the end of this post. I’m honored you’ve made it all the way to the end. I imagine you will love watching more of these posts, listening to my podcast episodes or learning from my website. The number one thing you can do to make sure you see more of such content is to smash that subscribe button on my Youtube channel. That helps get the video out there more and then turn those notifications on. Click on the little bell so you get a notification. I put like 3 videos a day out with this kind of helpful information. If you really want to go try hard at it, become a member by hitting the join button on my channel. Look in the description and then I’ll even throw out your youtube channel name in the credits and the descriptions.
If you want to take my video course on this, you can Click Here or go to my platform Uthena. You can take the course for $27.81 and has about an hour on each of these different aspects in more detail that I think you might love and enjoy. You can follow me on Facebook, Twitter, Instagram, Linkedin, Youtube, and Twitter. I love you. You’re awesome. Thank you very much for giving me a chance to serve you today. I imagine I’ll see you soon.