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Live streaming is a big opportunity you have to be successful on YouTube, and in this blog post I’m going to show you how to live stream on YouTube so you can get started.
Live streaming is also called live events, which is where you actually broadcast live, the same as when you watch a live sport on TV or even online.
When you broadcast live, you have the potential to reach and engage audiences in a new level. The demand for online live video is growing rapidly, which is why YouTube has added the new live event section on the website.
Let me show you how I live stream on YouTube so you can do the same.
The first thing you have to do is to set up live streaming on your YouTube profile. You have to enable live events and you have to agree to YouTube’s terms and conditions for live events. You also need to have a verified profile.
In order to enable live streaming you have to go to this page: www.youtube.com/my_live_events
Then, click on the “Enable live streaming” blue button.
You will be shown YouTube’s terms and conditions.
Click the “I Agree” button.
You are now all set-up to start a live stream on YouTube and you can have new videos that will upload straight on your channel. This has been very successful for me in making viral videos and about half of my best videos in terms of views were live events.
A live stream on YouTube launched my first viral video!
These videos were all live events consistently successful getting organic views on YouTube.
Live events have an advantage especially if you have an established channel, YouTube gives you options to put a notification on all of your videos to find all people into the live event. What I’m seeing a lot of now are people that are going to create a new live event, and what they do is use a Google+ hangout. That’s what I did to make the live events I have shown you before.
You use Google+ Hangouts On Air to make the event, you go live and then it is automatically added to your channel. Not only that, but then you can send people the link to the Google+event, which is really good for SEO and it is much better than using something like “Go to Webinar,” that I used several times to do webinars.
The thing is that Go to Webinar gives me no long term SEO benefits and no long term benefits for my channel. I advertise the live events as well as the video afterwards, and you can see this video then did very well on my channel.
It got hundreds of thousands of views and that has been a huge success for me. This is the video analytics, in the last 28 days this video got 1,600 free views. It was uploaded a year and a half ago, and it has got 129,487 views lifetime. It is not even of good quality.
Live events have huge potential on YouTube, so you definitely want to go to the Video Manager and if you don’t see live events setup there, apply for it. It may not be available in every single country, but I do know that it is available in my country in the US and many others.
How to setup your first live event or live stream on YouTube
One of the newest methods for getting tons of views and attention online is Live Event viewing, especially on video games. Sites like Twitch have gotten very popular especially off of live events. What you want to be able to do is know how to make a live event on your YouTube channel.
Here is how you do it. You go to Video Manager and then there is a live events tab if your account is in good standing.
If you have everything setup right, there shouldn’t be too much to do.
If you have applied for live events before and your account is in good standing, you should be able to create a new live event.
Tomorrow I’m going to try one of these live events on my channel. I’m going to try when the new Zombie map releases for Call of Duty Advanced Warfare. I will try to do a live event on my channel to see what people think of it and see how it works.
I would love to be able to do more live events on my channel because I have the advantage of getting all the people actively watching my channel into the live event with the promoted through featured content advanced setting.
You have the settings in this page, where you can drive all of the people into actually interacting with you in an event.
I have seen a lot of other people who have big success with having a live stream audience and this is where you do it. It is just like setting up a YouTube video in terms of getting the information up.
There is the title, the description and keywords. Then you have got the message you can share on Google+, and you can either do a quick event using Google Hangouts or you can do a custom one that has more encoding options.
If you have something like I’m doing tomorrow, that is going to be a live stream on YouTube with a new Zombie map release, that is scheduled, it is very important to be able to test out how things work on YouTube.
You want to try and do it before the actual event is live to make sure everything works, the same as doing a webinar or anything else similar, once you have got it all set up before your audience actually is sitting there watching.
I did a video before and I thought I had the commentary on, and then after three hours of video, no commentary on, whoops!
You want to test this out beforehand and I will just create a quick title and description, I will run through the advanced settings and I will click create an event. I will get this event started and just run it for a little while as I want to see how the entire event comes out for real. I’m going to actually play the Zombie maps the day before to test this out and make sure it actually comes out right.
Live events upload straight on YouTube, so it is a lot faster than trying to stream something on your own or record it on your own, and then upload it.
Now you can see that I have gone through, added the description and the basic info of the same as I would for a regular YouTube video.
I have set up my Google+ to share and now I’m going to Advanced Settings.
I want to enable live chat where I can actually interact with people while they are watching, and I want to switch my category to Gaming.
I put the recording date on today and make the video stats available. I allow comments and users can view ratings. I enable DVR so that people can go back. Broadcast delay is the amount you see in the player and the amount the viewers see to help ads inserted, but as I am not running ads, I’m not going to be worry about putting a delay on it.
In the Promotions section, I can put this on my channel page when the event is live and I can promote through featured content.
I created the event to start at 9:00 a.m. and it is 8:24 a.m. now. I’m going to give this a test run to see how it comes out. I’m not clicking on Monetization and I go straight to the “Create event”button.
Now, what YouTube let me know is how exactly I can get an actual video feed. YouTube calls it “Ingestion Settings” and I have different options to select.
What I can do then is select the bit rate and get an actual thumbnail working on my live stream on YouTube.
What I have got already is my Elgato game capture HD.
Then, what I want to do is set a “Custom Ingestion” so that YouTube will create the stream.
I can now enter the title: Test Elgato game capture HD. Then, add a description for the stream.
The bit rate for 1080p is 3000 Kbps – 6000 Kbps so I select that and hit “Save Changes.”
It is now showing as a “Custom Ingestion” and I have to look at setting the encoder. YouTube has a program called Wirecast and that might work good, but as I am using Elgato I have to select “Other encoders.”
When I go to my Elgato game capture HD, I have to click on the little live stream button, then it has got the event setup in the menu.
All I have got to do now is click the “Start Streaming” button. How sweet is that! That’s the nice thing if you are doing this for video game capturing.
Now at the same time, you can always just use your camera to do this if you are trying to do a webinar, or you could use any other thing you have got setup for. You can set up a screen capture, but how ever you do it, this is how you get your live event setup on YouTube.
If you want to set up some kind of video game streaming or live stream on YouTube from another device like a TV, then this Elgato Game Capture HD works really good for that.
Getting the live stream on YouTube for a video game started with Elgato game capture HD
On my Elgato game capture HD, this is how I start the stream. First, I have got to get everything setup and I want to enable live commentary which is using this microphone.
I have all the rest of it set up and configured already. I have got the title ready and I click on the “Live Streaming” square button, which open a small window. Then, I have “Advanced Warfare Exo Zombies” showing up. I can hit “Start streaming” now and I make sure it gets synced up.
So in the live stream on YouTube you would definitely want to get everything good and tested. Then you can do things like turn on live commentary like I have got now.
This is my Live Stream test and what I want to do is figure out exactly how it looks like onYouTube.
I want to go to Live Control Room and it says that I’m live, so that’s good!
I have got the event setup and I have got it connected with my Elgato game capture HD andYouTube says in the Live Control Room that everything is working good.
Since this is just a test what I want to do is just try this and see how it actually works and what I will actually do is create another event, then stream that for real and see how that goes.
I challenge you now to figure out a way to do a live event on your channel and to create one of your next viral videos. Have you been wanting to do a webinar? Have you been wanting to just sit down and talk about something? If you want to reach out to your existing audience, try having a live event and live stream on YouTube.
Make sure you get everything tested out beforehand as I did because live events can be tricky to get right. The easiest type of live event is to do a Google+ Hangout. If you try to live stream a game that can be challenging and you should definitely test in advance.
The live events feature on YouTube is extremely helpful for making viral videos and extremely helpful for the long term growth of your channel.
I hope you enjoyed this blog post and I invite you to learn more about YouTube with me in my book:
Available both in Kindle and Paperback format.