Need help using Google AdWords for video with YouTube?
This free video tutorial above should help a lot with using Google AdWords for video with YouTube!
I’ve given you a solid starting point to do your own Google Ads. You can search and look for help online. You can read, read, and read about how to get better about Google Ads; you can even take a certification course on Google Ads. I would recommend doing so if you want to learn it and get really good at it yourself.
We aren’t done with Google Ads though… You see, Google owns YouTube.
You can use the Google Ads interface to make YouTube Ads. You might suggest “that’s obvious, right?”, but it really wasn’t obvious to me. After trying to promote myself online for well over a year, I’m finally trying to promote YouTube videos for other people. I finally figured out that YouTube Ads were the easiest and best method.
So What Can You Promote with YouTube Ads?
It seems kind of obvious, but you can promote YouTube videos. You can also use a YouTube video and link it to a website, so you can promote your website effectively through your YouTube video.
So what kind of videos should you promote?
I like educational and funny videos – these are videos that people want to watch naturally. If you have a boring, straight-up sales pitch ad, people skip it, it blends in, and that’s why I’m promoting this video on YouTube Ads.
I want people to watch as much of my content as possible. That’s why I’m giving you the straight-up “goods” directly in the ad.
If you have funny videos, I would recommend promoting those. Even if you have a business, I would make a video that’s funny (about your business) and would promote that, using that to get everyone else “in the door”.
How to Make a Video Ad Campaign
I made my campaign name “Elite Video Ad Campaign” with a $100,000 per day budget. There’s not as many details on YouTube Ads, so you’ve got to use what they give you as good as you can. I always pick “Accelerated” for the delivery method, which shows the ads as fast as possible.
One of the results of doing that is that it shows the ads a lot more in the morning. For my videos, the kind of person I want to watch my videos is often up early in the morning. They’re liable to be looking up things that are helpful or reference, so the accelerated method ensures that I get more impressions in front of those people.
Now the “Standard” delivery kind of spreads it out through the day. Either one can work better, but if you’re an early morning person and you want to reach people who are up early in the morning – the accelerated method can be a little better.
The same as I said about the “Locations” in AdWords; you want to think outside the box with your videos.
If you want as many people to watch your videos as possible, for the lowest cost, then you want to select “All countries and territories” most of the time. You can literally get YouTube views for $0.01 each if you use this option.
A second key component of that is how many people are watching your videos. YouTube has a great statistic that shows how many people watch your video from start to finish.
My data shows that Canada has the longest average view time for my video. While the views are $0.04 each, compared to $0.01 in the world; with worldwide views I only get a 4-5 minute average view. In Canada, I get a 17 minute view on average. That means I’m paying $0.04 for someone to watch this 17 minute video, or I could pay $0.01 for anyone in the world to watch 5 minutes.
Given the return on that, just showing ads in Canada – not even the United States, but just Canada – tends to be my best option. Obviously I didn’t just jump to that conclusion on my own. I looked and looked, and looked, and tried all sorts of different things until I finally found that, and I’m going to beat that to death until it doesn’t work anymore.
You can see the language option, obviously, and that’s another component here. One more thing on location targeting; you can also EXCLUDE locations, or target a specific city.
If you have a local service, you probably just want to target a city. You can also exclude certain areas – say if I want to just target Florida for online ad help, I would probably exclude where I live in Sarasota, because Sarasota is almost ten years behind almost anywhere else that’s a little tech savvy. That means any ads I show here are probably a waste because very few people here are interested. They’re not even sold on the value of online ads, let alone interested in getting one of my services to help with it.
So, “Exclusion Targeting” is one thing I glossed over on the Google AdWords keyword targeting before.
Using negative keywords can be one of the most effective ways to improve your ad campaign performance.
What Does an Ad Campaign Look Like?
Here’s one of my ad campaigns I was running for Sweden. You can see, what’s cool, is that it only costs $0.08 a view for my video to get watched in Sweden. So these numbers are key in terms of you getting a return.
If only 2% of people are getting to the end of my video, that means I’ve only got 4 or 5 people that went to the end of it, for $18. While it is almost a 45 minute video, these numbers need to be as high as possible. If you have a shorter video, or if you’ve picked the right audience for it; I’ve gotten my video played 10%, 20%, and 30% of the time all the way to the end, and for a 45 minute video, that’s a hell of a thing!
What you want to do is pick and find a combination that works for your average cost per view, your maximum website clicks, and your maximum video retention to the end of your video.
Still, I can’t think of a better way to promote YouTube videos. When you can pick a country, pick an audience, and you can get that just for $0.08… and look at that, over 200 views for only $18 in Sweden. How else could I get that accomplished?
Once you’ve created your campaign, you make your actual video ad by using this button. You can only promote one video per ad campaign, and if you try to do more than one it will get disapproved, and you don’t want to get the nasty disapproved emails.
You can also do different targets, and the targets are important.
For example, for me, I know that men over age 35 tend to watch my videos more than younger people do. I would think the reason is because younger people who are watching my videos (based on my data) are usually searching for it, they already know what they’re looking for. Whereas, I’m showing videos to people who are older, who have the means, like a website or property to promote, and they didn’t think to look for the kind of help I’m offering.
Anyhow, for every single product, service, website or passion you have, that will be different. So you can go in and pick your targets, you pick out your audience. Usually you want to be a little broad with it. YouTube is the third biggest trafficked website in the world. The potential is so huge that if you want a good cost per view, you don’t want to restrict your audience too much.
If you get too specific with it, you risk being in one of those small categories that every single competitor is trying to participate in. That means you get a higher cost out of it, and you DON’T want a higher cost out of it.
So if you go a little broad, but not too broad, you can get your best value.
Here’s what it looks like – I showed you this before – what your YouTube ad campaigns can look like. Now you can see I’ve done different types of ad campaigns. You can see that I’m getting $0.01 views here, 612 website clicks, so I’ve got over 5,000 views for just $71, that’s a great deal! What other method could you use that’s so cost effective to boost your YouTube videos?
Same thing on this one – $239 for over 21,000 views, and more than 3,400 website clicks. Down here is the ad campaign for the Canadian, older men audience. $0.04 a view, 640 website clicks for only $455. That’s about as good as it gets in terms of getting genuinely interested people connected with what I do.
You can see that this is just a fraction of the campaigns I’ve tested out, and you can see the results very greatly. The bottom line is that the average cost per view on them – and $0.13 is the biggest, which I believe was a DC ad campaign – anyway you cut it though, you’re getting guaranteed views out of YouTube for a low cost. As long as you’re providing the right videos to the right audience, it should be a win-win for you. I hope this has helped with using Google AdWords for YouTube!
[av_video src=’https://www.youtube.com/watch?v=DhhtGLK221s’ format=’16-9′ width=’16’ height=’9′ av_uid=’av-92pay’]