Uthena’s Value Proposition is Combining the Best of Udemy, Skillshare, Upwork, and Fiverr

Uthena’s Value Proposition is Combining the Best of Udemy, Skillshare, Upwork, and Fiverr

What is Uthena’s value proposition? Why is this an outstanding platform to invest in with huge potential and a big need for this on the market? In the simplest terms, Uthena combines the value of Udemy, Skillshare, Fiverr, and Upwork. These are four huge platforms online that all have severe limitations and that all feel very similar if you use them. On Uthena, we combined the best of these platforms into one place where an entrepreneur can build a complete business from free offers and signups all the way through $10,000 a month services unlike any of these other platforms, where you cannot build a complete business. All you can do is plug into their business model and then that you have to send people outside to have a full business.

Let’s take a look at each individual aspect of this to begin first with, what do we actually have upon Uthena? I’ve invested in lots of cryptocurrencies myself and I’ve invested over $100,000 to start Uthena myself and what I can see is, I don’t care about what might happen unless there’s something proving it already is happening and we just can do more of it.

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On Uthena, as shown in the image below, is our website after just five months since the launch with 249 courses. We’re adding one or more courses every day on Uthena. We have a course bundle which currently is the top-selling item in terms of the number of purchases. These are the bundles, where you put together a bunch of courses. Udemy is one of the top websites in the world for massive online open courses and Udemy does not have course bundles and it’s not very practical for Udemy to add them although, they are trying to encourage students to buy courses together.

Thus, the foundation of what we have on Uthena we have video courses. These are simply courses where videos are uploaded and then the students can ask questions where there are projects and text files. The nice thing is that this format can be used to sell anything else which is what we do. Thus, we’ve got video courses and we bundle them into course bundles. Now, that’s nothing special by itself. There are several other platforms like Udemy, Skillshare, and Stackcommerce do a great job with this.

What set Uthena apart is, the ability to also add services in the same platform. Unlike where on Udemy, you can’t sell your coaching to your students or on Upwork, it is not very easy if allowed at all to sell your courses to your potential clients. The same thing on Fiverr, you can’t send people outside of Fiverr. On Uthena, you can have one destination to send everyone everywhere and I’m the test case for this.

I am doing my own business from top to bottom. I have courses where people can take free previews and get on the email list. Then, there are lots of $27 video courses, video course bundles for more and then what we have as you can see in the image below.

I’ve got hourly services for myself on Uthena and though I can sell anything from one hour for 270 dollars or I can sell up to 27 hours at once for $5,000 in the same platform that I get free signups. I also have for example this option now, to sponsor a video for 800 dollars and I have an option to sponsor my whole presence online for $10,000. Then, I also have memberships all in one platform and I’ve got memberships on here a $6,543.21 membership program which is my group coaching, all on the same platform.

This is a huge opportunity for anyone who’s teaching online and building a business or trying to offer services to put everything in one spot. The value of this is, I found myself. It sucks being on one platform that doesn’t want you to send people anywhere else and then gets mad if you try and build a business and send people outside of them or outright banned you. For example, one of our partners in my Mastermind group had a profile on Fiverr, literally one person they sent outside of Fiverr, they got reported and they lost their entire profile.

If you’re trying to build a real business online, all of these websites Udemy, Upwork, Fiverr and Skillshare are valued at over a hundred million dollars. All of these fail to give you the basic thing you need to do is build a whole business online. Now, yes some instructors on Udemy, some freelancers on Fiverr or Upwork, and some on Skillshare can make an entire business out of a full-time income on one platform. However, the amount of people that are able to do that is really small, which effectively means, it’s no good for the majority of people using it. On Udemy, the average course even on an in-demand topic is lucky to earn a few hundred dollars a month, which is not a full-time income in almost anywhere in the world.

If you have the ability to sell your courses your bundles and your services and your membership programs all in one spot then it’s very easy to build a whole business as I’m able to do and I’ve sold every aspect of what I’ve just shown you all on one platform. I’ve tested and I’ve made sure, this works on myself and given it works with me, it will work with everyone else.

Now, the huge opportunity in this is affiliate marketing. The way we build entire businesses on Uthena is, have the people on the platform selling their own courses and their own services via affiliate marketing. That’s what makes this better than trying to set up your own self-hosting. On Udemy, the key to success for many instructors and for the whole platform has been tons of affiliates promoting and selling it. With Udemy, reducing their affiliate percentage, the sales for the whole platform seem to have correspondingly have dropped as well.

On Upwork if you have services, there’s no affiliate program. If you find a graphic designer that you love, there’s no affiliate program where you can refer them and this is a huge loophole in the system. The same thing on Fiverr, if you find an awesome gig, there’s no affiliate program you can set up to refer people to that gig. On Skillshare, there’s a nice $10 per signup referral program that I’ve earned thousands of dollars on and yet all you get is one $10 signup but you don’t get anything in the long term. Thus, all of these platforms are almost worthless for you trying to promote yourself and earning anything as an affiliate.

I have already proven as I’ll show on the sales report here my affiliate program is working really well for me to make sales on Uthena. The affiliate code we see here, this is a cool thing that demonstrates Uthena is actually working in real time. We’ve got a sales report that I threw together in about an hour of using Zapier, Air Table, and Think Effect to combine all this together. We see sales on Uthena in real time as they actually come in. What you can see is that almost all of these affiliate codes are mine. That shows that the affiliate program is working for me as an affiliate to sell on Uthena and we are able to help an instructor or freelancer build a whole business on Uthena, because all you need to do on Uthena is set up a service and a video course and sell your own. In the process of selling your own, you will sell other people’s. When you bring anyone else to the platform, you get 20% for life and that’s possible because we have a high percentage of organic sales. Just like Fiverr and Upwork, we give 80 percent of our sales to whoever sells it and then minus 20% for any affiliate Commissions. Thus, there’s a huge opportunity for people to build businesses as I’m doing on Uthena. I sell my own courses, my own services and then for the lifetime of that customer, I keep earning from it.

Thus, Uthena is 10 times better than anything else that is available on the market. I know because I’ve used all the other stuff on the market. I’ve been on Udemy and I’ve earned over $600,000 that Udemy has paid me millions of dollars in sales and with one email they wiped all of that out. Thankfully, I worked a lot before that to get as many people off of Udemy as possible, still, my case study is not typical. In fact, if I were to join Udemy today with no history and try and do what I did before, I’d be lucky to even break even. That means there’s very little opportunity to just join Udemy and make a full-time online business today. What you need to do is, set up your own self-hosting, try and promote your business there and most people are not up for that. Most people are not up for uploading the course to Udemy and then building an entire business on it.

Same thing with freelancing, I found a ton of great freelancers on Upwork and it’s easy for me to hire them and plug them into my business system but most freelancers on Upwork are not able to, motivated or learn the “how to actually build an entire business outside of Upwork”, unless they already have one. Unless they’ve already got a business and are just trying to do a side hustle or just have another job and are doing a side hustle. If you actually want to build your own business online today, all of these websites are some of the best options and they all make it really difficult. If you upload your course on Udemy then, that does nothing for your Upwork, Fiverr or Skillshare profile. In fact, it’s very difficult if you’ve uploaded a course on Udemy to get anyone to actually go hire you on Upwork from Udemy and probably you’d be breaking the terms and conditions if you tried to do that same thing on Fiverr. If you’ve got a gig on Fiverr, you can’t cross-sell your video course.

These are the best we’ve got and they’re really limited. Fiverr is expanding into selling online video courses. You might ask next, okay well what’s to stop Udemy, Upwork, Skillshare and Fiverr from doing a system like this themselves? Fiverr is proving that there’s a lot of potential for this as Fiverr is starting to sell online courses. Now, the problem for Fiver in trying to sell online courses is that Fiverr is not set up to sell online courses. It’s easy to set something new up like Uthena and make it different.

Once you’ve got a massive business like Fiverr that has got, according to Wikipedia here a hundred and ten million dollars in funding, it’s not very easy to just quickly pivot and to start allowing every person to sell video courses at the same time. Fiverr is testing selling video courses and in most of their new marketing emails, I’m seeing them selling video courses. Why? Because this is a great business model. It combines really well as selling gigs. Therefore, fiver’s already making it clear. They are intending to expand into the online course business it’s only logical if you are offering a gig on Fiverr that you would want to be able to sell your online course also. I imagine to give Fiverr a year or a couple of years and they will start allowing freelancers in addition to putting gigs up, but to upload video courses as well. I imagine this will give Fiverr a big edge over competitors like Upwork and it will give Fiverr a chance to share the market and compete side-by-side with Udemy as Fiverr freelancers start selling their Udemy courses because then the same freelancers that are on both Udemy and Fiverr stop selling courses on Udemy with their instructor promo codes and start selling on Fiverr, because then they can sell their courses there as well.

Still, this will take Fiverr a while to set all of this up and there’s one big problem with using Fiverr also that you can’t expand outside of Fiverr. If you want to send people out of Upwork or Skillshare or if you want to do anything that’s not specifically allowed on Fiverr, you risk getting banned and losing your entire profile and there’s no affiliate program. Maybe, they will make an affiliate program with courses. What I found based on my data is that half the time when I try and sell a course, someone goes and buys a different course. That’s really good if you’re an affiliate marketer and really bad if you’re the instructor themselves.

So, I’ve given you Uthena’s value proposition in a way that, I hope is very clear here while limiting at what I could talk about for 10 hours into about 15 minutes here to help you see that, there is a huge need for this in the market. There are freelancers all over the world struggling, trying to make businesses on all four of these platforms. All four of these platforms make it very difficult for the average person to build a business and then assuming you don’t get banned. I’ve gone through suspensions on almost all of these platforms just because the more you show up, the more by sheer innovation and bad luck you are going to make mistakes.

I talked to an instructor recently who has almost a hundred courses online and managed to get banned from Skillshare just by happening to make a few mistakes all at once in proximity to changes they made. You only need a few mess-ups in a short period of time to completely lose your profile. That’s the final value proposition, is a platform founded in love, tolerance and personal relationships with every member of the platform. All of these other platforms are very impersonal. Even as one of the top 10 instructors making a ton of money, Udemy could not be bothered to even do something like schedule a video call with me every month.

These platforms are set up in ways that are impersonal where you always deal if there’s a problem. They just give you a strike without even talking to you or asking questions beforehand. Skillshare recently took my entire profile down with 60 plus courses because of a DMCA request that was incorrect. It was a soccer team in Argentina seemed to have included me in a long list just based on my name alone. Skillshare asked no questions, did not give me a chance to make a counter-notice before taking my whole profile down. I submitted my counter notice immediately. They put it back up almost a month later. I have talked to a freelancer that was banned on Upwork without any understanding or any clear reason. Why? It looked like based on his country or some kind of misunderstanding with his identification. He tried to sign up again and they told him they had enough of the job type he was putting himself on there for that. They didn’t even want him on the website. These platforms are consistently banning people and preventing people often that are doing well from having a full-time business through impersonal policies.

On Uthena our big vision and current reality are to have account managers, who have personal relationships with every key person on the platform. That means, if you’ve got services on Uthena, we have an account manager. Right now the platform is small enough, we all know you so to speak. As we get bigger, the plan is to have an account manager that has a personal relationship with you and the same limitation that holds all of these platforms back will not be an issue on Uthena. There will be no bans out of nowhere, where somebody has not talked to you and made things clear and work with you and asked him. We know of these impersonal policies. These platforms are all set up and in my opinion poorly managing the relationships with the most key people on their platform.

Now yes, if you’re one of the top instructors on Udemy these days, I hear they will personally reach out to you but if they get tired of you then they’ll move on to someone else and you won’t go on getting any additional support. I imagine this as possible on Fiverr but the same thing. We need a platform that’s set up in love and tolerance with consideration of the most key people on it. Instead of just looking at the platform as a means to an end that we allow people to sell courses here and make money and that’s what the platform does. We help people learn and sell courses and all the instructors are pretty much dispensable. Well, it’s important that the platform survives, we don’t care about the individual people on it. That is a really crappy experience to be on the other end of them.

We need companies that have personal relationships, where there’s at least some kind of network where you can literally fall into something like Verizon. There are these companies that don’t offer any phone support and that’s one thing I’m working on for Uthena now. So, that’s the end of my rant on, “Why the platforms that are out there currently are severely limited”? I understand as you grow, it might seem idealistic as a smaller platform “Oh we’re gonna maintain personal relationships from everyone”. The problem is if you don’t have that to start with and you grow bigger, it’s too late for the most part you, already missed the opportunity. It’s too much of pain now to set that up but maybe one of these platforms will see the importance of having more personal connections.

Thus, for all the reasons I just mentioned especially when combined with how I’ve ended this, there’s a huge opportunity to think differently on Uthena than these platforms that are currently worth collectively over a billion dollars are thinking and I appreciate your time learning about Athena’s value proposition. If you’d like to talk with me about Uthena, I recommend go to jerrybanfield.com and schedule a free call if one is open. If there’s not a free call, I have one free call every day seven days a week for 30 minutes. If there’s not a free call open what you can do to get a guaranteed spot is, go on Uthena and hire my hourly service down here.

This will give you a guaranteed spot you can book much farther in advance. If you’d like to talk to me about this, I trust you’ll schedule a call and I’ll see you on jerrybanfield.com and on Uthena.

Love,
Jerry Banfield

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