How do we go viral on Facebook gaming? In other words, how do we get lots of people to see our streams, comment, share and love the stream?
Go Viral on Facebook Gaming Live Streams with fb.gg by Reacting to Shares and Comments!
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Here is my experience doing it, which I hope will be helpful to show you what is working for me.
First, you might want to see some proof that I know what I’m talking about and what is viral?
This is my idea of viral.
88,000 people reached on a live stream within the first mostly few hours of it going live, thousands of engagements, 17,000 plus clicks, 38,000 views, 325 shares, 751 comments, and 348 reactions to it.
Almost all of that within a few hours of going live, without scheduling, without any ads.
This is all for free and the best news is you can start gaming from scratch and work up to this relatively quickly.
Now, I’ve been streaming games for months before this. I’ve had some other streams get even more reach or more engagement, more clicks and more views than this.
This is one of many streams I’ve had that have done this and I hope to point you in the right direction with the things most crucial.
First, you want to do things you love.
If you are playing a game that you don’t really like just to try to get views because you see other people watching it, no, stop that.
Play something you love and you are really good at.
In this game, I played “Call of Duty: Black Ops.”
Yes, the game that came out something like eight or nine years ago. I played this on the levels that my viewers most requested.
My viewers were requesting on the previous stream Nuketown and Five. I started out on Nuketown. I got beat down on Nuketown too. I then did the Five level and I don’t know what happened, but a bunch of people got really excited, shared it, and then it ended up on one of the top streams on Facebook and a bunch of more people found it.
You can see, I used the description to describe kind of the context. How we got here and why we got here and what I’m thinking about, Black Ops 4 comes out next, and why I’m streaming?
I’ve seen lots of different things work on the description.
Generally, the beginning of the description is most critical. You want things that people will react to, but you don’t want to directly ask for engagement.
Nothing like, “like this post” or “follow me” or “share.”
None of that stuff.
Just put out what you are doing in a straightforward way as you can, or something you are passionate and you care about and you are excited, or do you want to play with me? And then, why and how to do that?
I did a really long description. There are lots of flexible formats that work for the description. That’s the one that worked on this particular video.
Now, the key to all of this though is the interaction on the live stream.
You also want to make it clear what game you are playing right away in the title because when people are browsing and you get towards one of the top streams on Facebook, what people will see when they are browsing is the very beginning of the title.
Therefore, I put something on the title like “Zombies on Nuketown and Five in Black Ops” because people can’t even see the game you are playing browsing in certain Facebook interfaces.
So, I put that on the title, I got a 720p, 60 frames per second stream that’s hardwired in and that consistently works good. I was playing solo.
Now, all of that might get some initial engagement, but you don’t get to having a bunch of comments and shares without really good viewer interaction.
One thing that helps a lot with viewer interaction is to get your stream set up like this.
If you would like to see all the equipment stuff I use, will you please go to Jerrybanfield.com/resources because I’ve got it all listed there.
Now, if you would like to be the best at engaging with your stream, what you really need to do is to have your monitor set up like this so you can see your comments and your shares while you are looking at the camera, and you can see them in your peripheral vision while you are gaming.
I’ve got a sick 5-monitor setup as you can see. Three different computers plus the Xbox and PlayStation connected in. What I can do then while I am gaming, I can see shares on multiple different screens on my peripheral vision.
So, if I’m looking straight I can see the shares move out of the corner of my left eye on the stream and I can see them out of the corner of my right eye in the live feed itself and I can see the comments move in the upper right monitor.
So, you have got this upper right monitor with the comments. I can see the shares move twice in this upper left monitor, make sure my stream is online, then while I’m online over on the right monitor I can see shares and stars over there as well.
That makes it really easy for me to see things as they are happening in real time, and then read and respond all while playing the game.
What stinks as a viewer is to have someone who is not interactive. I was watching someone stream the other day and they got hundreds of people watching and there is not that many comments coming and I type my comment, and no one else says anything hardly for five minutes, and my comment goes un-responded to and I feel like, “Forget this guy. I’m not following him. I’m not watching any more of his streams.”
Again he doesn’t have the common courtesy to interact with me.
Well, the secret to being able to interact is getting your studio set up in a way that makes it easy to interact. When it’s easy to interact, then it’s natural.
For the stream that went viral, I reacted and responded to almost every single one of those hundreds of shares and almost every single one of those hundreds of comments that came up.
Each of those shares and comments, and the corresponding likes that come along with it when people are happy from what’s going on, triggers Facebook to say this is a really good stream.
If you want these kinds of numbers, these numbers are built by interacting really well with viewers and it is just a lot easier to interact with viewers when you have got a set up that makes it easy. A professional camera helps to make your face look good. I actually launched my stream on the left monitor over here on a different computer.
I’ve got these five monitors to make it easy for me to interact with my stream.
Now, once you do interact with your stream, then it is also critical if you want your stream to go viral, you really need these little alert notifications that I’m about to show you and I will show you how to set that up.
If you really want your stream to go viral, you need these Star alerts to come up.
You can test this in your Facebook gaming. You click on “Test Star Alert” over here on Facebook.com/gaming/streamer.
You can test Star alert, and then we will go over here to see this nice pop-up that comes up on the screen.
What happens when this pop-up shows up is you go viral that way. You get people wanting to share, wanting to send stars, wanting to make clips because they see that other people are doing it really easy and really visibly and it pops up on the stream.
So, what I will do is show you footage actually from another stream of exactly how this works, of how one person shares, and then just the share train gets going and all of a sudden all I’m doing is reading shares constantly and saying thank you for sharing, thank you, over and over again.
It gets this viral effect going, and once you get that viral effect going, then that triggers Facebook to say, “Oh, this is one of the best streams happening right now. We’ll show this to more people.”
Then, more people come in and see the stream, more people comment, more people like, more people share and it just snowballs over and over again.
So, you really need to put all these things together to make a great viral stream.
Now, you can do it different ways.
There is a lot of flexibility, but the most critical element that there is no substitute for is the really good interaction. You don’t need to put on a mask or a costume or do something crazy.
That real down to earth viewer interaction makes all the difference in the world.
I will show you right now how this happens in real time on one of my streams.
“Devin, thank you very much – And oh, I am max ammo. Cody, thank you for sharing the stream to your timeline. Wow.!You guys are just overwhelming me with generosity. Michael shared the stream to his timeline. It’s getting crazy.”
“Cameron just shared to their timeline. Wow, the keeper just blew that guy away. Stayed ThaSame Rell, thank you very much for sharing the stream to your timeline. I’m grateful, Kyle. Thank you for sharing the stream to your timeline. Keep sharing so we can’t talk. Christopher, thank you very much for sharing the stream to your timeline. I’m honored you’re willing, each of you, to share the stream with your friends. That’s a huge compliment you’re willing to share the stream with your friends. Keeper, is this where we’re going to do this ritual or is it on the Mob of the Dead side?”
“Someone just gave stars I think. It’s going so fast I can’t see. There, Joe Castilleja just sent 50 stars. Thank you very much, Joe. Brandon — This is crazy. Brandon, Junnie, and Tyreke, thank you very much for sharing the stream to your timeline. De’Andre Evans, thank you for sharing the stream to your timeline.”
“Is this little rock, is it right here? Is this where you’re going to do the ritual, my friend? Joe Castilleja, thank you. Are you going to do the little ritual somewhere my little friend?”
“Shino, thank you very much for sharing the stream to your timeline. Saiyan Stilts, thank you for sharing this stream to your timeline. Junnie Lopez, thank you for sharing the stream to your timeline. I had thought the little rock was right here. I haven’t seen the little rock yet. The keeper is not doing this little ritual anywhere. Garrett Lowry, thank you for sharing the stream to your timeline. Kenney Dorsey, thank you for sharing the stream.”
“Donte Crawford — I even got it before the pop-up came up. Yeah, if I missed you, you got to set the stream to public in order for it to count. I think if it is shared privately it won’t. I don’t know if it’ll count it.”
“I don’t know what’s going on with the little keeper ritual. Uptown De’Angelo, thank you for sharing the stream to your timeline. We need the belly to go off down here because we can get the god mask. I’m not sure what’s going on with the keeper ritual. I thought I put it down on the little rock, but it’s not doing anything.”
“Dalton, thank you for sharing the stream to your timeline. Leo Sinkovitz, thank you for sharing the stream to your timeline. We need the fog in here. Ricardo, thank you for sharing to your timeline. Taylor Haag, thank you very much for sharing the stream to your timeline. I need to abbreviate this. AJ Christy, thank you for sharing to your timeline.”
“Shane Curtis, thank you very much for sharing the stream to your timeline. I’m very grateful. Lewis King Reed, thank you for sharing to your timeline. Joey McKinney, thank you for sharing again to your timeline. Joey, I recognize from a lot of the streams before. You shared a lot of these to your timeline.”
“Thank you, Prince Josh. I like your profile picture, Prince Josh. Thanks for sharing to your timeline. Ease Escobar, thank you for sharing the stream to your timeline. Jesus Stiller – Oh, someone just gave stars. Israel Cortes, thank you very much for the twenty-five stars. Whoa, the power just went out!”
Thank you very much for getting started with this free preview video which will continue showing for the rest of it how to go viral on Facebook.
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All right, I went on long enough. Let’s get back to the videos from the course.
While having your streams go viral is awesome a lot of people just aren’t going to watch a live stream at all, and the key you want to do to get new people in who might watch the live stream is to make some highlight videos of the best moments on your existing streams.
Now, I actually tried to hire a video editor to do this, but it is so easy to do yourself. Once you are live streaming, I like to use Final Cut Pro X. You just record the stream at the same time you live stream it. When you know a moment was awesome on the stream, you just go back and cut that, and upload that separately as a highlight video.
You will notice, when you come to my page on Facebook.com/jbanfield, when you come there, you will see what I featured is a highlight video. This is when you get that first solo win in “Call of Duty: Black Ops 4 Blackout” during the beta test, and now on this one, I’ve actually done a full-length gameplay.
The entire game, 26 minutes or something like that. The whole game footage right in there. Then, I’ve got another highlight video. The first time I got the Raygun so people can very quickly see, if you stop by my page, you can see some of the best moments from other streams.
I’ve got a PUBG clip up here of my first squad win on PUBG.
Then, I’ve got one of my inspirational clips as well, I tell people to see some more things that I do that way.
As I get some more gaming highlights for the new games, I will put some more highlights up here maybe take off some of the older ones. You really want these highlight videos because this is your first impression if you are not live. And lots of people might find your page when you are not live, and then you want to have some of the best moments from your streams to get viewers excited about watching a live stream in the future.
These clips are a very good way to convert people who are interested and who have maybe heard about you from a friend and are checking you out into a viewer of live streams.
In addition to highlight videos and any videos you create from your streams being good to convert new viewers, using this spotlight feature on the top of the gaming creative video page, you can also actually earn money now on Facebook with ad breaks when viewers have watched at least three minutes of a video.
Therefore you want to be able to combine live streaming with putting out some highlights from your stream, that way people who maybe didn’t even watch your whole stream, who might have missed the best part of the stream, when you go back through the posts on your page, they can see the best part of the stream and you can even earn money by watching these highlight videos.
For example, I did a highlight video from my first PUBG win on Xbox One with followers, 1.8 thousand views on that and thousands of people reached on that post, and then I earn a few dollars every time I put one of these videos up also, which makes it ideal for converting potential viewers and followers into seeing what the best part of streams are, and therefore following, and then making a little bit more money off of these video clips.
Additionally, any of these video clips can go viral and that could get a whole bunch of more followers and viewers itself. Facebook has discovery within gaming specifically for video clips. If you want to get the very most viewers, build your audience, earn the hundred dollars a day, you definitely want to learn how to do your video editing.
It’s pretty easy to learn in Final Cut Pro X or you can use something like Camtasia.
Final Cut Pro X works really good.
You can use something like that, and then right after your stream is finished or right when you are about to do the next one, you can quickly just cut out a video. Probably after your stream is finished is ideal if you don’t have three different computers like me.
You can just finish your stream, real quick grab the best clip out of that stream, and then start rendering and upload it, and then between that stream and the next stream, you will have the video clip for people to watch like that. When you combine the video clips and the live streams, then you can really build an audience together that will snowball.
If you look like the last 28 days on my page, you can get some fantastic growth when you just keep doing this over and over again. You keep putting out videos, you keep live streaming and it can snowball like crazy.
What’s challenging about reaching that top level or whatever you are looking for?
It’s sticking with it.
Because I’ve given you the tools in here to go far. The tools that are working for me.
For me, the most challenging part is just sticking with it and going through the ups and downs.
You can see, the last 28 days the data on my page is great.
All organic, thousands of new likes, half a million people reached in the last 28 days, which is down from the 28 days before that. Thousands of new followers, hundreds of thousands of video views.
I think Facebook changed the reach calculation in the last 28 days according to their post.
Hundreds of thousands of post engagements.
What is tough for me is just the ups and downs.
Because especially after things go really well, you get that viral stream where people are sharing and things are crazy like this one, the “Zombies on Nuketown,” then the next one is pretty good, and then after that you kind of go down back to earth lots of times and it is up and down, and it can be frustrating sometimes.
The most frustrating time is often when things go well.
Right after that.
Because when you are starting out or you are building, you are thinking, “Okay, this is great. A few people are watching. I’m interacting with everyone.”
But then things start going better, and then all of a sudden you do make the Facebook homepage. You essentially get exactly what you want. You get exactly what you have been hoping for, you get tons of people coming through your stream, you get lots of new followers, there are tons of chat, you make a hundred dollars in one stream, you are so pumped and you are so excited.
The next stream you show up and it is back down to earth. You have got a few people watching, it’s the regular viewers again. You are not viral, you are not on the front page of Facebook. You are not a big deal today.
If you are going on to gaming, you start looking at other people, “Why is this person on the front every single time? Why is it every time they’re live they’ve thousands of viewers?”
You get this initial excitement and this happens with a lot of things. You get this initial excitement and often the dip comes right after you do well. Your best stream, right after they go well, you think it should just be going up and up after that, but it doesn’t.
It goes in waves.
Down and up.
And now, if you keep going what I’ve noticed, the waves keep getting bigger and bigger, and that’s what’s happening with my streams on Facebook.
That’s why it is such a good opportunity because the waves keep getting bigger and bigger. When my streams are doing well before Facebook said they were going out to a lot of people, but there wasn’t engagement.
You can see a lot of the post engagements and the views on my stream, and the followers, are up significantly, and all I need to do essentially is just keep streaming, just keep doing what I’m doing and that continued growth will just snowball on itself.
But on a daily basis, you might look at some of your recent posts or you might feel like, “Well, what difference does it make if I’m streaming and a couple of people are watching?”
The streams that are down are where you convert and make that next big wave happen and I tell myself this too.
When you have that big stream come through and you go viral, and you get all these shares and all this excitement, then you do another few streams and it kind of feels like it’s slowing down, that’s your chance to build some real relationships with the followers you have just gotten.
What I’ve noticed is I have a strong group of regulars. Hundreds of people that come through and watch and comment on almost every single stream and it’s those relationships that allow me to go viral because each of those hundred viewers who are most enthusiastic, they decide whether or not to share the stream.
When the notification pops up on Facebook, they decide whether or not to go watch. The fate of my channel or on Facebook, my page, the fate of everything is completely resting on those most enthusiastic viewers and ultimately what you want is to build strong relationships with those most enthusiastic viewers.
The viewers that absolutely love what you do, that you are their main streamer, that wants to see every stream, they comment all the time. They might drop fifty or a hundred comments on some streams. You want to build those relationships and this is what I look at.
When the stream goes viral and there are tons of comments, it’s often difficult for me to respond to each individual person, which means it’s often difficult to build a strong relationship with that core following.
When the stream is more relaxed, when there is not as many people on that’s when I can bear down and focus and really try to interact and get to know and build that core following up. I can make sure never to miss a comment, I can do really in-depth responses and I can do really laser-focused things.
Like last stream, I talked about my sobriety. On my last stream we really got into sobriety and sobriety-related stories and recovery, and even though you might look, well that stream had less reach than some of these other viral streams, that stream was really good for building deeper relationships with the existing followers and ultimately all you need is deep relationships with your core audience.
Your core audience will make everything else possible.
Therefore, the goal on each stream is to build those relationships with that core audience and you often can do that better on a smaller stream. When the stream comments and chat get rolling, that opportunity is often not there to build the relationship directly with the core audience.
In fact, the stream I made the most money on in terms of stars was one of the smaller streams I did, and I watched some people and I like when the audience is smaller and I can come in and drop my stars and I can completely own the streamer’s reaction.
The streamer just talks about me for five minutes.
“Thank you, I love watching your streams” and that’s often better with just the core audience instead of a lot of the casuals. Because if someone is really pumped up on stream and you drop a donation, they might quickly mention you, but that’s about it.
But when you got the core audience there and you drop a donation on someone else’s channel and that person puts you out repeatedly for several minutes to their core audience, that’s a really good chance to build some new followers then.
Therefore, supporting other streamers on Facebook can be a really good way to actually build your own core following when it’s not done just to be manipulative, but it’s done because you generally want to support them, you appreciate what they are doing, you are grateful they are gaming alongside you, you are enjoying their gameplay.
“Okay, I’ll share their stream. I’ll like their page, follow their page, get notifications, and come back.”
Then, you can find people to co-stream with. I love trying to help the people below me.
Now, this is the way our minds organize things that whoever has the most followers is above, whoever has the most power.
Whatever BS thing our minds think is better and use to categorize why one person is better than another. I try to focus on helping the people behind me that don’t have a huge audience on Facebook, that are just getting a few viewers. I try to help them because that’s where you build really enthusiastic core followers, that is where I can do a lot of good with a little bit.
I can give a shout out or a link to what you might say is a smaller streamer and you might get 10 or 20 people go over and start watching and following them.
That means a huge amount to the streamer whom you might think of as a little fish, and what I do is I try to help all these people behind me, and this is why things have gone so well for me as I am constantly looking at saying, “How can I help the person next to me?”
Instead of looking towards the top and begging and trying to get people at the top to do things for me, I look around and help the people next to me, and the people next to me keep pushing me farther and farther and farther along.
That I hope is useful for you to look at this today because once you keep doing this over and over on Facebook, this gets to be some of the biggest challenges. This gets to be what is really tough. The rest of the stuff is pretty easy. You can figure out how to get all this stuff set up.
And once you get some good equipment especially, this is the grind. This is where there is no substitute for just showing up day after day, doing a great job, interacting, building relationships, building the core following, and then when you go viral just know it will probably be back down to earth after that.
But it is up to you to set the imagination and expectations for the future.
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I love you.
You are awesome.
I imagine I will see you again soon.
Edits from video transcript by Michel Gerard at www.michelgerardonline.com.