I developed this YouTube SEO system after checking on videos I had previously promoted with AdWords. Running the ads at first didn’t give me any SEO benefit except for getting cheap views, some interaction on them and new subscribers, but after a while the videos got stuck at the top of organic rankings, before more established channels.
My YouTube SEO system using Google AdWords for Video
I’d like to show you now this entire YouTube SEO system using Google AdWords for video to boost the organic ranking of my videos.
Google AdWords for video is one of the most powerful things you can do in advertising in order to get earned organic traffic. This is my YouTube channel and if you take a look at this video below, you can see that it has more than one hundred and eighty-five thousand views.
I ran two campaigns in AdWords for video and the ads generated 92,000+ views for one campaign and 23,000+ views for the other.
What I have gotten out of this is instant high search placement. If you search for “hacking for beginners,” what you see is that my video comes up number 1 above even established people like “Eli the Computer Guy” and other tutorials.
Even on the basic term “hacking,” it is now up on the very first page at the fourth position right now.
YouTube ads are fantastically powerful. You can run these ads in Google AdWords for video located at https://adwords.google.com/video. Going to this URL will automatically load your video campaigns.
It is fantastically powerful to get that incredibly valuable organic search traffic and those suggested video traffic from YouTube.
I am showing you the campaigns I’m using right now in order to get that hacking video so high up there and what I’m going to do now is put another video into the mix and do the same YouTube SEO system, using Google AdWords to get a video up high in the rankings.
Once it gets up there in the rankings, then it gets tons of free traffic, and the best part is that it doesn’t even matter if the ads actually work. Occasionally the ads work, but most of the time the ads do almost nothing other than get the video up there in search rankings.
So think of Google AdWords for video as paying for SEO on YouTube, you can straight-up pay Google to boost the ranking of your video on YouTube.
That’s my YouTube SEO system and I will show you how in the next section.
Here is how I quickly make a $0.01 cost per view advertising campaign on Google AdWords for video. The very first thing I need is my YouTube video, so I’m actually going to promote my new Google AdWords video that will help make sales for the actual course. This is the first step in my YouTube SEO system.
That’s what I’m promoting and this will be my landing page also because people that liked the ad and want to watch more of it, then need actually to get to the video page. What I ultimately want is to maximize my organic ranking, I’m not likely to get any actual sales, although I did actually make a sale on my hacking tutorial.
Here’s how to do it.
First I’m going to knock down the budget for the ads that are running right now to free up a little bit of ad spend for this new campaign.
I just remove $30 a day of the budget and then I will make room for these new campaigns.
I’m only going to create one campaign to make sure my video gets approved. Occasionally YouTube will randomly reject a video, or it seems random at least, so one campaign at a time as I have done in the rest of this AdWords book.
I’m going to call this campaign “Google AdWords tutorial 2015 Global” because I will target a global audience. I’m going to start at $20 per day which will give me 2,000 views per day, and that’s exactly what I want, a huge boost in organic ranking, which is my strategy in this YouTubeSEO system.
I pasted the video URL and this is how it looks like as an ad.
Now I have to enter the “Display URL.”
If I put some URL that people don’t recognize, I’m not as likely to get clicks, but if I use the YouTube video as the URL, they can essentially save it for after they are watching the video they are watching, instead of skipping the ad.
So this is what I do, I put the display URL without the beginning and it fits perfectly in the ad. When users see it, they are very comfortable going to watch another YouTube video since they are already on YouTube.
I also use the same URL for the “Final URL.”
Then I turn off display ads. I don’t see the point in using display ads right now because I have to put a lot more work into it, and really I just want some views as easy as possible.
I recognize how lazy that sounds and it is the truth. I just want the views.
The next thing I do is decrease the mobile bid by 50%.
Finally, I modify the Ad delivery because I want to limit the campaign to one impression per day per each unique user. This way, YouTube doesn’t hit the same user over and over with it in one day.
As soon as I’m done I hit “Save and continue” and it is nearly done.
Isn’t that a fantastically easy YouTube SEO system?
What I want to do now is make 3 different targeting groups to make sure that my video gets views and gets in front of my audience.
I’m going to call this first targeting group “Remarketing” and set a $0.01 bid.
It is going to be my only remarketing audience with people who already watched one of my videos or visited my website.
I will get people who I know are more likely to be interested in what I’m doing.
I add all of my remarketing lists, anyone who has viewed my Udemy courses, liked one of my videos, viewed my channel, subscribed or watched my videos. This is the second step of my YouTube SEO system.
Now this remarketing list gives me everyone who has already watched something from me rather that’s a Udemy course or visited my website.
I hit “Done.”
That remarketing list is really powerful for reaching repeat users.
I hit “Save targeting group” and so now the video goes into review.
I have now my first targeting group created.
There is not a huge point doing much more work before the video ad gets approved, but what I will quickly do is show you how to make a couple of more audiences in the next sections.
Now, I’m going to add another targeting group. If you don’t put your targeting group big enough, sometimes you won’t get any views at all. This is the third step of my YouTube SEO system.
What I’m going to do is a “Similar” remarketing audience, and I’m going to do all similar audiences.
These are lists of people that Google thinks are similar to my existing courses’ audience. I can just add all these similar lists right here.
Google knows these people have something significantly in common with my existing list.
As you can see, I added a few too many and I can easily remove some of them that I added in as duplicate using the “remove” link.
Now I have got similar users according to Google for my campaign.
I click “Done” and so now, I have a “Similar” targeting group added.
Now, I’m targeting people who watched my videos and who are similar.
In this fourth step of my YouTube SEO system, I’m going to show you how I target my ads by keyword or interest, and how I use reports to see which of my targeted audience watches the most.
Making a keyword targeted Google AdWords for video campaign
Now I make one more targeting group, and this group will be AdWords.
I will target people who are watching videos about AdWords by keyword.
I can just easily do this by typing in “AdWords” and seeing what Google recommends.
I add “adwords” in the Selected keyword list, then I can see if there is any related keyword that I could add. I could use keywords like Google if I wanted to, but I’m just going to keep this pretty narrow with AdWords.
I click “Done,” then “Save targeting group” on the next window.
I have made a very narrow “AdWords” group, and then I will make one more quick targeting group.
Targeting your YouTube ads by interest
I want to show you in this section how to target by interest so I will make one more targeting group. I can go to “Business Services” and add “Advertising & Marketing Services.”
I can look for categories like “Business Professionals” and that gives me then a pretty wide audience.
I click “Done,” then “Save targeting group” on the next window.
This is how you can target your ads by interest.
Using reports to see which of your targeted audience watches the most
I’m going to show you my data for the “Complete Free Hacking Global Display” campaign.
I go to Targets, then Columns and I click on “Views.”
I have got 4 different target groups in this campaign and I can see now which actual audience is getting the views.
I can see where my actual views are coming from on this video and what’s even better, I can see how much people are really watching by audience. What I want are the longest watch time in the most earned views.
I can see that the “Tech” audience is working really good and my “Remarketing” audience is working good as well.
I have done the same strategy on my “Google AdWords” campaign I just showed you. I can always add in more targets later, but right now I don’t want to do any more work until they start serving.
This is how I make ads on Google AdWords for video.
The last step in my YouTube SEO system is to scale up my Google AdWords for video campaigns and to get the highest ranking, what I prefer to do is often turn off the display ad budget, copy and make campaigns to specific countries like the US and Canada.
The countries in the Canada+ campaign have worked very good to get low cost views that potentially lead to sales, and I have one that actually did lead to a sale. It works good in countries where the costs are low and at the same time where I can get good video views.
I’m going to copy the “Google AdWords tutorial” campaign and just scale the “Wireshark tutorial” one by raising the budget up a little bit.
I copy the campaign and a new one will be created.
I will make a Canada-UK targeting and see if I can get up the view rate on it because when more people watch it in a certain country, it will help it rank higher in that country.
I call this campaign “Canada+” because I put some other countries in.
These views will be cheap, but they won’t be quite as cheap. They will give it a more well-rounded profile though.
I do want to edit the budget down to $10.
I don’t usually want the budget as high on these campaigns.
Then I go to edit the locations and I put Canada, Australia and some similar countries where it is possible I could make sales and get some views that will help the video rank high.
I also put in Saudi Arabia and Israel because I’m getting good conversions there in my courses.
It has got all the same targeting settings as the one before.
All I need to do now is increase the bids because the $0.01 bids won’t work very likely. I can put it up to $0.04 for the best ones and then $0.03 on the broader category.
This should do a good job in getting me low cost views that I have a good chance to be a high watch rate, in other words, the maximum for organic ranking.
I now can do the exact same thing and make a USA campaign because that will help these videos rank higher in the USA.
The views are going to be more expensive, but the main thing I want is just some significant time watched in the US so it ranks higher. All I care about is that organic ranking.
I put down the budget to $10 per day and I edit the locations to be US only.
I go over to Targets now to put the bids up significantly higher.
I use a bid from $0.06 to $0.08 to get the views I need in the US.
So now I have got this done for the US and Canada.
These won’t be $0.01 per click, but they will help me make a more well-rounded profile for the video that will be ranked higher.
The easiest way to scale up is simply doing what I did previously, which is bump the budget of $5 a day to help get some more views on the campaign. Now I have a $50 budget per day in total for the Google AdWords tutorial campaigns.
I still got tons of good view retention and I say “good” because 2% of people playing a 4-hour video a hundred percent is a lot of watch time.
I do the math real quick to show you how this works.
Let’s say the video is just 4 hours, 4 x 60 minutes is 240 minutes.
Now 240 x 0.02 equals 4.8 minutes.
This means that 2% of people bumps up the average watch time by 4.8 minutes. People usually only spend a few seconds to a minute or two watching a video. So that little 2% there does a gigantic bump to the organic ranking.
If we look at the 7%, we can just do the 5% because they don’t make it all the way through, then you have now 240 x 0.05 equals 12 minutes.
This means that the 5% that watch the video, give a 12 minutes bump, which is huge too. So that 5% drops an average of 12 more minutes on the watch time.
With all those people that only watch the video for a few seconds, the 5% and the 2% add huge organic ranking increases because of all those minutes watched.
I use this YouTube SEO system because I absolutely love Google AdWords for video. It greatly boosts the organic ranking of all videos and also gives a huge boost more country specific.
When you combine the total with country specific, then you have a magic recipe for ranking high.
That’s what I’m doing and this is how I do it.
You may be interested to read my other post: How to Use YouTube Advertising for Organic Traffic Boost
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