YouTube SEO is essential for the success of your channel. Doing it properly will help you to have your videos rank higher in YouTube search, and will help you to get more views from suggested video.
YouTube SEO: Optimizing Titles and Tags for Video Views
In this blog post, I’m going to show you my YouTube video uploading strategy for basic YouTube SEO and then I will go more in depth with titles and tags.
Basic YouTube SEO one video at a time
Having a good process for uploading videos on your YouTube channel is important. I will show you my actual process to upload a video and I will start with this. First, I want to have a mindset of uploading one video at a time. If you see all these videos that are published on my channel, even having one video that is not published starts to hold me back and slow me down.
What I want to do is to just do one video at a time, getting it actually published and uploaded without doing anything else besides that. I get this video uploaded and what I want to do now is figure out how to give it a good title.
One of the things that I found for YouTube SEO that works good is to highlight things people are searching for, such as “Hello Bar Premium”because “Hello Bar” is a specific service that people will look for exactly. I can use this title: “Hello Bar Tutorial Used for Converting Traffic on Your Website with the Paid Premium Version.”
This is a very clear thing I’m doing with this video. I’m giving people a quick Hello Bar Tutorial on my website, then what I do is add at the end of the title the Paid Premium Version because I know lots of people will search for using the paid version and want to see that specifically.
What I need now is a description. A quick description reiterating the title is ideal for SEO. I want to start right away with “How to use Hello Bar” and give a basic description. Then what I could do, when I get it transcribed, is edit it and put a longer description in.
What you want is to have a very good description on your videos and the longer the better. Since I have a transcriber, I can put then the text for the video they transcribed into the video itself. I have got this short description with all of the essentials that goes back over the YouTubeSEO terms and different specific terms. It is written to get clicks so I want to communicate immediately why people should watch the video, what they will get out of it, and then what they should do for more, which is going to my website.
I use this same thing to put it in the message on Twitter and on Google+, which is important to get the video indexed and shared.
I go over to Advanced Settings to make sure every field is filled out at least.
A nice little option is to notify subscribers, but if you are putting something up that’s different from usual, you don’t want to notify subscribers. When I upload video gaming videos, I don’t notify subscribers because people mostly want Internet Marketing stuff on my channel.
Now that you filled the Advanced Settings in, filled the details of the title and the description in, and the sharing option at the right, then what I want to do is start tagging.
Most of my videos have Jerry Banfield and Banwork, which is my company tag. This helps me appear in more suggested videos next to my own videos because if you are watching one video, I want you to watch more videos.
Now I go through and tag other things that are related to this video. Hello bar is exactly what I want to rank for, hello bar tutorial and things like the year 2015. Then, hello bar premium, hellobar subscription, hellobar paid, website, traffic, converting and clicks.
What I can do now is some keyword research with Keyword tool IO in the YouTube SEO section.
I type hellobar and see what keywords it recommends so that way I can get an idea to what to try to rank for, based on what other videos are already up on.
These are good suggestions to put in the tags for YouTube SEO. When there are specific phrases, I can put those in the description as well.
So now that I have got hellobar up, I can see exactly what some of the top keywords are for it: hellobar examples, hellobar login, hellobar wordpress plugin, hellobar support, and hello bar separately, hellobar mobile and hellobar alternative.
Now, I got all these different tags in and that will help me get the ideal amount of clicks on it.
Even though this may not perfectly relate in what my video is, it will help get people to click on it and watch it, because if no one clicks on my video and watches it, it is already useless to even have it uploaded. You want to tag as many related terms as you can and you want to tag things that are not as much common sense all the time either.
You want to make sure that you get your video in front of as many places as possible and give YouTube as many options for sharing your video as possible.
I don’t have a thumbnail now for this and will add one later. I want to get this video published as it is taking a while to process.
Thumbnails are important, but you can go back through and do a thumbnail any other time. My video is uploaded and then it is available on my channel now.
Even though there is no thumbnail, I have got the video up on my channel and I’m done with it. More importantly, when I go to upload a video, there isn’t one video sitting there that hasn’t been finished yet. So all I have to do is upload one video at the time.
I have got over 900 videos up on YouTube now and the way I have done that is one video at a time. It is what worked the best. You want to upload one video at a time like I just did.
Upload it and publish it. Get it up there.
You can always go back and edit things based on what’s working, but what you don’t want to do is to upload a bunch of videos at a time and then get stuck in this place where you have all these titles, descriptions and tags to do, and you don’t want to do anything because you know you have got to go through and edit all those old videos and get them up.
So just do one video at a time, and you will have 900 videos up before you know it.
YouTube SEO: Title optimization tips for YouTube search and YouTube suggested video
Optimizing your titles for YouTube SEO is tricky to get just right because there are two key objectives you want to do. First you want to match your title exactly for search results as you type the suggested results up. This is often the easy way to figure out what you might want to rank on.
I’m in Facebook ads and I want to get on those very specific terms because I can always do more broad: Facebook Ads tutorial and then 2015. I want to show up exactly on that term.
Here is what I have for the term: Facebook Ads tutorial 2015.
If you scroll down pass the ads, I have the first, second, and technically a third because that is my video someone else has uploaded, then the fourth and the fifth. I have utter domination on this term and that’s what I want.
When someone searches for this term, they have almost no choice of anyone else to go except me. That’s what you want and get with highly relevant recent terms in your title.
Now here is the challenge.
The challenge is to match these exact search terms with the most clickable suggested video terms. When you click on my video, what you get on the right side are suggested videos. You want to encourage people to click on those suggested videos too.
It is challenging to make a title that exactly matches the search results and then it is worth clicking on. So this video, both of these highlight what I have done to try and do both. I have put “Facebook Ads tutorial 2015 for conversion to Website and Power Editor Training.” I have tried very hard to capture all kind of exact matches plus make my video worth clicking.
This is the same thing for this video at the right. What you can do is start out with something very attractive to click on like $0.01 CPC. That tends to do good to get clicks, but this video has also the actual words “Facebook Advertising Tutorial 2015” and it is trying to rank on a little bit farther out there.
So you have to just do your best to try to get the exact match terms you are trying to show up for and to get a really clickable title.
As you can see, YouTube thinks a few of these other videos will get clicked on suggested videos, this is another similar type of search ranking, but the value of having a title that gets clicked on is obvious. YouTube is showing the “10 Dumbest Facebook Posts That Got People Arrested.”
This video is not very likely to be exactly related to what I’m showing on my ads tutorial, but YouTube thinks people would click on this and is suggesting it.
That’s the power of picking a title correctly and picking a good clickable title for suggested video, and you want to try and do both.
One way you can do both is to look at your analytics.
When you are in your “traffic sources,” look at the existing videos you already have and see what people are searching for.
We are on my “Complete Facebook Advertising Tutorial,” video and this is how I figured out people were searching for “Facebook Ads tutorial 2014.” In the Traffic source column, I found them searching for this term on this video.
This is the same thing on this video, I have gone in and looked at the analytics, and then I optimized this video to get search results from that.
I’m getting search results from broad terms also, but I specifically went back and edited the title to put this exact term in: “Facebook ads tutorial 2014.”
This video has done very well on suggested video because it is very clickable on suggested videos, and not as well on search because I’m only getting up on the terms “Facebook ads” and “1 cent Facebook ads.”
It might make sense to rename it to that, but this is working very well this way. While what you are doing is working well for your YouTube SEO, you often don’t want to mess with it too much in terms of breaking it. If you have a title, a description and tags that are working very good, sometimes you risk losing more traffic.
The solution for that is always to go through and make new videos. That’s exactly what I did with this one.
This video is working great on “Facebook Ads tutorial” for 2014, so I made new videos to target 2015 instead of trying to edit this video and to getting those new search results.
I hope this detailed look at how to make a good title that both gets featured in search results and that gets featured in suggested video together, helps you to see exactly what you can do in order to maximize the return and Youtube SEO you get out of your YouTube videos.
YouTube SEO: Tagging tutorial in depth for maximizing suggested video views
Now it is time to talk about tagging your videos successfully for YouTube SEO. What do you do to tag successfully? I will show you what I do, what other people do and the result. The objective of tags is to get views from YouTube’s suggested video. That’s the primary objective of tags. YouTube’s titles and descriptions do a lot for YouTube’s search. Your tags can help YouTube’s search, but the main objective is to get in those suggested videos.
This is where suggested videos are and this is one tagging strategy that you can use. It is narrow tagging. If you have got an established YouTube channel with a lot of viewers, lots of times you might want to just tag yourself. When you look at the suggested videos below, you will notice that most of them are from the Top 10 Media channel.
Most of the videos showing are the same channel to start with and that’s a very good thing because if you have a lot of traffic coming in already, when people go to suggested videos you want to keep those viewers on your channel.
However, I don’t usually recommend this strategy because it limits your options greatly getting started. I do not do that strategy myself as I use a shotgun tagging strategy for YouTube SEO.
You will see on this “Facebook ads” video that’s been very successful getting suggested views that I have put a bunch of different tags in it.
My video appears all over the place and if you go to the analytics, you can see the actual videos I’m getting views off of. I’m getting views off all kinds of other channels and my own, but the main video it got views off in the last 365 days is off someone else’s channel.
It means that I pulled a thousand views into my channel off their channel. That’s what suggested video can do for you.
I’m looking through the traffic source and showing you, in order of most views, what suggested video views have come in, and this is telling me the referrer. Now, this second result, which is my own video, sent me views and that’s good.
The third result is my own video and sent me more.
I want people consistently watching my channel.
Again, another YouTube channel sent me 426 YouTube views to my one video.
At a larger scale, this is what you want to do. You want to pull traffic off of other people’s channels and that means though that you are allowing other channels to pull traffic off of you.
This is very cool to pull traffic off of other people’s channels and if you look in my tags, I put a bunch of different tags to try and show up on all kinds of different videos. If someone tags a video with “advertising,” my video has a chance to show up on it.
The best tags are more specific like “Facebook advertising” because whenever videos are tag with this term, then my video can show up with it. If you want to keep people on your channel you can create a tag which is just specific and that’s secret. A tag that you are using that no one else uses.
I will show you the same thing on another video that I have done a little bit different strategy with. Again, this video is doing very well in suggested video, consistently getting an 8-minute view duration each, which is just about as good as search.
When I look at the details, I see another channel sending me views.
Then I’m getting views on my own videos and pulling views in from other videos and other channels.
Now, take a look at how I have tagged this one. I have tagged it a little more intentionally to try to get traffic off of other people’s channels.
I have intentionally matched Life on fire TV with what I see in my analytics. You can see then that I have got LifeOnFireTV right here sending me views on this video.
They are already sending me views on another video without tagging LifeOnFireTV. Do I necessarily need to tag LifeOnFireTV? No, not necessarily because I’m still getting views on all of these videos regardless of having tagged their channel or not. It can help sometimes though, but if you are going to do it, you want to make sure to tag the channels that are giving you the most views in your analytics and remove the ones that aren’t.
I can put in Tom Bradley because that is clearly giving me a lot of good views and I can intentionally target his videos, and take out tags that aren’t working.
Getting tags done really well is an iterative process. You want to look at who is actually viewing your channel, and then optimize your tags so that you intentionally start targeting them. So from this, I might want Facebook App Ninja because I’m seeing a good amount of traffic come in from this guy.
So I put “fbappsninja” in the tags and then I can intentionally target his videos instead of getting in on simply related terms.
So now I have intentionally targeted his channel. Then I can do the same thing with “Facebook Mari.”
I already used the tag “Mari Smith” because she targets her videos like that, but then I can even add “facebookmari” for the exact channel.
At the same time, I can take out tags that are not sending me good things specifically.
That is how you just go through and iterate your tags over and over again until you get a good tagging strategy down. You remove tags that aren’t doing anything and if you see a certain channel sending you good traffic, you add their tag.
The power of this is to intentionally target other people’s channels and then shotgun approach the terms.
That way YouTube tries to share my video in lots of different places. It is a combination of just consistent effort going in and changing up your tags and matching them correctly with what’s working.
I hope this YouTube tagging information helps you to more effectively tag your videos to improve your YouTube SEO and get more suggested video views on your videos.
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