Would you like to learn what my workflow is to film videos for YouTube and TikTok because this will give you the exact recipe to success?
How To Film Videos For YouTube And TikTok – My Workflow
What I’ll do now is show you my workflow that I use to actually make all the videos.
Now that I’ve shown you how all the equipment fits together, the key thing you want to learn is the workflow.
How do I actually use this equipment to translate an idea in my head into the reality of an uploaded video?
This is the workflow I use which allows me in just an hour to three hours of real time to take an idea like this that was just a thought in my head and to make it into a reality that you are able to watch.
My goal with this system is to minimize the resistance, minimize anything that slows down the time it takes for me to go from idea to reality.
The first thing I do is to research a new video idea and use Canva.com to create a thumbnail or presentation.
This is often one of the most time-consuming parts.
The thumbnail on a YouTube video is very important for click-through rate and to communicate the basic ideas of the video.
Presentations like this help enhance the quality of the information I’m giving, especially for people who have just skimmed through the videos and to give it a lot more professional look.
It takes me sometimes 5 or 10 minutes to put on a suit jacket and do tie, and do my hair up. I’ve found that I get better results on my videos when I do that.
With researching a new idea, I do this by googling, by looking around. I look in TubeBuddy, I ask, I figure out what video needs to be made that would help somebody, especially where if you’re searching on YouTube, are you looking for something and not finding it?
This video is exactly one of those topics where I searched and looked, and I didn’t find anything right away showing me how that one could set up both a vertical and horizontal video production studio in the exact same format without having to change any of the equipment itself.
I think of something that could be very valuable and make a big difference to you, and then I go forward and make it.
Sometimes I just literally make a quick thumbnail. Occasionally I don’t even make a thumbnail and I just jump up and record. A lot of my old videos were made that way.
Now, I usually at least make a thumbnail and do a bit of research beforehand.
Once I’ve got that, I step up to the studio and just start talking in real time using the Canva presentation and switching among windows as needed. My belief is when you actually know what you’re talking about, you don’t need to prepare and edit a whole lot.
That said, it does take some practice. This is probably the 6,000th or 7,000th video I filmed.
When I first started, I did plunder a lot more. I did go “Ah” and “Uhm” and make a bunch of awkward mistakes.
What I do now is I’ve lowered my standards a little bit as to what is critical. If I say a little “UHm” or “Ah,” or something awkward or double clutch, that’s fine.
It’s not worth going through and editing the video over because I see the value of having an honest, unedited experience online where you get the humanity coming all the way through.
When I first started, I was more concerned with how I’d look and tried to be professional and needed to speak right because I didn’t want people to think anything negative.
But after enough critical comments, I’m said, “Well, I might as well just record it and do it as fast as possible because no matter how I do it, someone’s not going to like it and someone probably is going to like it.”
What you can do to enhance your ability to just talk through a video without having to edit it is to practice speaking in every single aspect of your life as if you’re filming a video.
Just notice whenever you say something to anyone at any time that you wouldn’t need to put into a video. For example, if you wouldn’t want to go “Uhm” and “Ah” 18 times, practice not talking like that to your mother and it’ll become more natural when you make videos.
Practice makes perfect if you aim to be able to make videos without editing, which saves a ton of time.
I have a very fast editing setup that I use to give every single time I make one video today, it actually comes out into two different videos.
When I film a video like this, except for this specific video, because of the studio tour, technically I could have just done this one without editing it.
I took a little bit longer approach and put the studio tour.
Most of the time, I just film a video directly, and then upload it to Vimeo where Jerry Banfield University members are able to go in and watch every single video I’ve uploaded to Vimeo, which there are thousands already, and I’m putting more up some that aren’t available anywhere else.
I put the video to Vimeo with no distractions. It’s got no ads and no annotations or sales outros on any of the newer videos at least. I put them all to Jerry Banfield University and that way for members, for those who are supporting my business the most, you get the best watching experience.
What I do for sharing for free on other platforms is I’ve started doing this recently instead of using the same sales outro, I record a custom sales outro every time for YouTube.
That way if you’re watching on YouTube and you watch 10 different videos to the end, you’ll get a different sales pitch 10 different times for the same basic membership, either the University or I have a small number of things I offer and that way I can make a custom sales pitch every time that is most appropriate for the video.
Once I filmed that sales outro, I take those two files, the original video that was uploaded to Vimeo and I take the sales outro, put those into Final Cut Pro X.
I then put a set of annotations that pop up about every 30 seconds, which helps to get more followers on my social media accounts, helps to get more website visitors, helps to make sales, and if just one person watches one of my videos throughout the video, the annotations have mentioned all the basic things I want somebody to know about me and to do with me.
For example, follow me on all of these different platforms, all the different services I have on my website, things like my podcast, etc.
Once I’ve got that, I render all of it into first the thumbnail using the first frame of the video, then an MP3, which I use in my podcast if it’s appropriate.
I won’t put a really technical tutorial on my podcast, but if it’s more audio-friendly, I will.
Finally, I render it into an MP4 and that gets uploaded to my YouTube channel.
Then on YouTube, my videos have the chance to be discovered indefinitely through YouTube search because I aim all of them to get found in YouTube search by thinking, “What would somebody search for to find this video.”
The ideal thing to do when running this setup is to combine it with stories to also make vertical videos because when you’re putting up videos on YouTube, most of the traffic I’m getting is from YouTube search, which is very high quality traffic, which consistently leads to sales, which has been responsible for most of the money I’ve earned online from people searching, finding me, then ending up following me and buying something.
The best new trend is discovery and re-engagement through vertical mobile friendly story videos.
TikTok is doing absolutely fantastic right now for discovery. I film a 15 second video on TikTok, put it out there and I’ve got over a million views in the last month, even though I’m relatively new on there compared to having almost 300,000 subscribers on YouTube where I got last month about 200,000 views.
YouTube views tend to be an average of five minutes each, making them a lot more valuable than a three to ten second view on TikTok.
The ideal step is to combine both of these together, to put those videos out on YouTube every day that are available in the horizontal format, that have the high quality audience, the longer watch time, for YouTube search, and also to put out stories that go on TikTok, YouTube, Facebook, Twitter and Instagram.
This way, I’m able to re-engage people who are already following me with these stories and I’m able to reach new audiences, especially on TikTok with my videos.
On YouTube, I’m getting more views on my stories within the first seven days that I share them than I’m getting on my new videos, which makes sense because stories only last seven days. Whereas the YouTube videos are up forever and most of the views I get are on videos that have been uploaded longer than a month.
Combining the two of these together is amazing because I put a video up on TikTok, somebody subscribes on my YouTube channel, watch several videos like this, goes in and buys my $19.95 a month membership.
They can have their questions answered from me there, then they upgrade into the partner program for thousands of dollars. They buy some calls with me and maybe even has an in-person event, and suddenly they spend $10,000 with me for a little 15 second video that I put up on TikTok that got out there and got discovered for free.
Note that I am not using any paid ads to do this system and it’s earning me $10,000+ a month consistently and has for years, even without doing the story workflow.
Here’s the story workflow that I use.
I just first research a new video idea, the same as with YouTube.
The difference is I just create a real quick vertical presentation on Canva, use that on a different monitor. If you noticed that one monitor on the left was vertical. I record the video very quickly in OBS, then I upload it to TikTok and add one of my songs, apply hashtags, publish it everywhere in stories.
This process can be done for four or five videos in one hour. My intention is to share one video like this every day the first thing in the morning on TikTok, YouTube stories, Facebook stories, Twitter and Instagram stories.
Collectively, I’m averaging something like 50,000+ views a day from these story videos I put up. Meanwhile, my horizontal videos are averaging maybe 10,000 or 20,000 views a day from those.
However, the minutes watched is much more on my horizontal videos.
I’ve given you a good look at how I run the two workflows and the last thing to talk about is how I actually turn all of is into money.
This is the most important step if you want to be able to do this as a business. The basic idea with my whole system is to always funnel everybody to my website.
At various points, I’ve tried to funnel people and successfully sent people to many different websites and what I’ve found is that’s not an ideal long-term approach.
For the best long-term approach it’s important that I consistently send people to Jerrybanfield.com because in 10 or 20 years, that’s the website I can count on the most to still be there.
What I notice is it often takes a lot longer than one would like. If you’re showing up and working every day at making videos and hoping people will watch them, it often takes years to get a great following to build a business system that’s just bringing in lots of traffic all by itself.
The more I focus people coming into my website, the more I make the most of every single person who discovers me on all these different platforms.
I’ve sent people over to other places in the past and what happens when one of those gets taken down or they changed their business system, or they go out of business, or they suspend my profile, or they make some other change to the URL?
All of a sudden, as in many of my older videos, you’ll find me pitching a something that I no longer have, and if you actually go to it, it’s not there anymore and that is a big negative.
It’s a huge loss that when you funneled it to your own website, you don’t lose that, and you build value that gives you a huge return and gives you a dependable business.
What I do is I sell a membership for $19.95 a month at Jerry Banfield University that provides immediate access to my cell phone number for SMS messages in the USA and Canada, and my WhatsApp number for messages globally.
It gives the ability to watch all my video courses with no ads, annotations or outros. It gives the ability to come to any of my events at no additional cost, and it has the ability to do guest posts that I will actually share with all my followers on social media when they’re done correctly and I think they are worth sharing.
I’ve got three different pricing plans for that: $19.95 a month or $297 for life for just the University.
What I then do is upsell to my partner program, which currently has a cost of $2,416 and goes up 3%, so I multiply by 1.03 every time somebody joins to get into my mastermind.
This gives me the focus to have something with the $19.95 a month that’s available to many of people on earth who can afford that and would find that valuable, and we’ll get a lot of value out of just the $19.95 a month.
Then, for the people who have and want to spend more money and get a higher level experience, I’ve got that as well. I also am starting off with a resuming offering paid calls and I’m starting off offering the ability to have me come in person for a weekend for a one-on-one event that will be up soon.
This is how I’m able to consistently make $10,000+ a month, as much as $90,000+ a month at the highest so far, and this is a system that I think can work for a lot of different people with a lot of different ideas.
If you always set it to yourname.com, the beauty is you can set the same membership up with online courses and the same benefits that then you can teach all these different subjects.
You can expand your horizons, you can do whatever you want to and still have this financial support for that consistently coming to you.
I’m so grateful you’ve read this.
I hope this has been fantastically helpful for you.
I’ve enjoyed making it, which gives me a good indication of what your experience is.
Now, if this is on Jerry Banfield University, that’s it, and if it’s not, then we’ll come the sales pitch.
I love you.
I appreciate the chance to serve you today and I will see you again soon.
Edits from video transcript by Michel Gerard.