Thank You for Experiencing The Complete YouTube Guide for 2018!
Best YouTube Tutorial Ever for More Subscribers + Views in 2019!
How do we get the most YouTube views for free from YouTube Search, Suggested Videos and Browse Features without having to hustle and spam our links everywhere?
Will you please read this post or watch the video at the end of it if you’d like to discover how to maximize your organic views because I’ve got seven years of experience on YouTube with the stats from the last year that I’ve combined into here for you to see and learn from without having to do it the hard way like I did?
I started out trying to hustle and get my videos spammed and shared everywhere, and submitting them with Fiverr gigs and buying fake views on my videos, and I can tell you that what I’m showing you here is the secret to maximizing views.
Now, if you can do additional things like YouTube ads or if you can bring in additional traffic from viewers like from Facebook, that’s good, but all you need to do to get stats like I’m getting, is do what I’m about to show you and keep doing it, that’s it.
It doesn’t have to be hard or crazy, or mysterious.
Here’s exactly how to keep getting views like this. I will show you every detail that I actually do.
What you need to do ideally is either upload videos or live stream with the following format.
A live stream gives you the very best possibility to maximize your views because viewers tend to love a live-stream format. Anyone who watches live will help you rank higher and YouTube wants people to discover live streams because YouTube wants people to keep coming back.
That said, everything I’m about to show now, you can do it for individual YouTube videos and I’ve done it, but this will work best if you can do it on a live stream.
If you want proof for what I’m saying, these are my YouTube stats for the last year or the last 365 days.
My total channel has 7.3 million views.
One important thing to remember is that I’ve been on YouTube almost seven years now, and I’ve uploaded 1,815 videos. What I’m giving you is not some shortcut to just get what I’m getting immediately.
I’m showing you the best of what I’ve learned after seven years that is really worth doing, and if it’s not shared in here, it’s not worth doing as a promotion strategy.
One thing if you do want to shortcut, advertising on YouTube, which I do as much as I can, does help, but it’s not necessary. You can get all of the same results I’m showing without advertising on YouTube.
However, advertising on YouTube, especially if you are getting started or if you want to just reach your maximum potential and get your videos out there, can help especially to get your channel’s “minutes watched” up.
That said though, you don’t need to.
If you see all the rest of these views on my channel over five or about five million views for free in the last year are not YouTube advertising, and they are not a direct result of YouTube advertising.
They are a result of YouTube Search, Suggested Videos and Browse Features primarily, although all of the rest of these traffic sources help and work together as well.
Now, how do we get results like this?
First, I will show you a little more proof of what I’m saying works. There are three things that are critical that you might think are easy, and yet I will give you some more depth to it. I will show you that there is a lot more to it and live streaming is one of the shortcuts you can use.
Here’s a video I did two years ago called “Can a pro coach help me get out of bronze in League of Legends?“
This video went viral all by itself.
No promotion and no Ads.
I didn’t even hardly think about it.
All I did was use a thumbnail generated from the video and I thought of a live stream that would help people like me with the problems I was having. The mindset is absolutely critical and the key thing is to think of helping people with the same things you are struggling with.
At the time, I was struggling with getting out of Bronze in “League of Legends” and I thought maybe if I hired a professional coach for 30 Euros an hour, that I would have a better chance to get out and I thought to live stream that because I realized if I’m thinking about this, other people are probably thinking about this too.
I also put a little bit of effort into the title. The one huge secret if you want to get a lot of views is to put some effort into the title. I’m amazed how many of my friends and people I follow don’t put the effort into the title. It’s something like, “I’m playing Battlefield 1 again,” or “Owning noobs on Battlefield 1.”
If you want to get a lot of additional views, if you want to go viral, one of the things that really helps to do is to get a title that’s searchable. If you notice in my views the top free traffic is YouTube Search.
My friend, Joe says YouTube Search is like your blue-collar work on YouTube. If you want to get a lot of views for free on YouTube, you need to have searchable titles because especially if you don’t have a channel with a hundred thousand subscribers, you are not likely to get most of these other views.
You are not likely to get Suggested Videos or Browse Features without having existing viewers. You get existing viewers in YouTube Search and in order to show up in YouTube Search, you need to put searchable titles on your video.
I’m going to show you exactly how I do that, to prepare for my next live stream. It’s easier to begin with a case study because you can see when you look at the title that it is a very clickable and searchable title.
You can see with most of the other top videos I’ve got that they have very clickable and searchable titles and/or I’ve done a lot of YouTube ads on them.
For example, here’s one that did really well within the last year: “$200 a day mining Ethereum or Ethereum classic.”
It is a very short title and the video was on a subject that brings in what people want with exactly how you do it.
Now, it’s not as simple as just throwing up titles all the time with “A hundred a day to earn this.”
I’ve tested a lot of those titles and a lot of them don’t work. The more you can focus on the exact challenges, problems, and limitations you are facing, the more you can get better results.
For example, with this “League of Legends” title, that spoke to an exact problem I was having and my potential solution to it that other people might then want the same thing.
You can see that this video has done extremely well over the last two years and not only that, but it has also helped a lot of my other videos do well and this video got going in the search results.
When people searched for “League of Legends coach” this video showed up. Now, what I hope is that this is giving you a case study both in the video I’m creating and in the videos that I’ve already done.
You want titles that have everything people want in them and as short as possible.
For example, I noticed when I was searching for “Google AdWords tutorials,” that tutorials almost never were complete. I wanted to watch one tutorial that helped me go from a beginner to getting into some of the advanced stuff.
That’s why I started doing these really long tutorials and the Google AdWords tutorial is one that’s done really well because I started from the beginning not knowing hardly anything and worked my way through the whole tutorial into advanced topics based on years of experience using Google Adwords.
I solved the problems for people that I wished were solved for me when I started out.
This video I’m recording is an attempt to do the exact same thing.
Do you know how many times I searched for videos on YouTube?
Do you know how many times I wanted to know:
How do I get more search views?
How do I get more suggested videos?
How do I get more people to watch my YouTube videos?
I know a lot of people have done it already, and yet the videos I watched never clearly communicated this point and showed me how to do it all in the same tutorial with clear proof of results.
Putting all these things together in one tutorial tends to be really powerful because what a lot of us fail to do in our videos is clearly present what we are doing and have some honest excitement about it, not presented in a monotone, and to show clear proof.
I’ve seen a lot of videos of people telling me how to get more views and they barely had more than me or they didn’t do a good job showing what exactly worked and no one I saw clearly showed me the whole process.
So, I’m repeating what I’ve already done in a bunch of tutorials that’s already worked really well.
Now, you will notice the longer formats tend to work better, but the short formats like this 20-minute Ethereum video can also work really well.
Another thing that helps is to ask in the video early on to engage:
“If you found and if you find even one thing helpful in this video, will you please leave a like on it because that will help more people like you discover it and you will feel good leaving a like and knowing that you’re helping me and you’re helping other people have an easier time with this than probably we have had?”
Asking for a like directly in the video helps get more engagement on the video, which helps more people find it.
Now, I didn’t ask for likes and engagement for some of these videos. I didn’t ask for a like anywhere in this “Can a pro coach help me get out of bronze in League of Legends?“ video.
I didn’t ask for likes in that and I think it’s inappropriate to ask for likes too early.
Now sure, you can get away and hack the system and try to ask for a like in the first 30 seconds. I personally don’t watch people’s videos that do that. That bores me, it is like asking for something on a date that you really should be getting to know the person first for.
I’m not sure if I can say the word “sex” and if it will… Argh!
I said it.
It’s like asking for sex on the first date. It can work, but it’s better to get to know someone and to build a deeper relationship.
Trust me, I’ve got a lot of experience doing that as well.
Asking for a like at some point in the video helps YouTube to understand that this video is more engaging than most.
Therefore, I think it’s critical to also be willing to like other people’s videos. You might think it doesn’t matter what you do as a viewer. If you go watch other people’s videos all the time, if you watch my videos all the time and you never leave a like on my videos, how do you expect other people to leave a like on your videos?
You got to give what you want to get. I like a lot of other people’s videos I watch, and then I feel good asking, “Hey, will you like mine?” because I’ve been liking other people’s, so you’d probably be willing to like mine.
Also, give a reason why.
The videos where, “Oh, just leave a like on this video,” without a reason that annoys me and bores me as well.
Most of us like to know why.
Why am I going to leave a like on your video?
Doing a live streaming and getting a couple of people to like it and to watch it for 10 or 20 minutes might not seem like a big deal, but that’s all it takes to get a viral video when you combine it with what I’m about to show you.
Then, in order to have a great video, I like something that’s not over edited because that leaves the human feel in it and I can film a lot more videos if I don’t spend an hour editing each one of them.
Most of my videos here have hardly been edited at all. This “Can a pro coach help me get out of bronze in League of Legends?“ video went viral with no editing.
I straight live streamed it and it went viral.
This “$200 a day mining Ethereum” video, people complained in the comments that I should have edited it, and this helped it to get some viral view activity. I didn’t advertise or promote this at all, it did that all by itself.
So, having videos that may annoy some people is useful. There’s 10% of people you are going to annoy no matter what and it’s okay. Those people will actually help a video rank higher. The people that come on my videos and type 15 comments about how much I suck and they disagree, and then go in and disagree with others, that helps a video rank higher.
If you have got something you’d like me to know about this video, will you please comment with it because you will feel good helping other people watch this video and see what you have to say, and you will feel good about helping me rank the video higher with the comment?
I also tend to check the comments on my videos and see what people have to say because that helps me do better.
Now, I’ve given you the essentials of engagement right there. I will repeat them real quick because they are critical on a live stream and critical for uploading a video. A live stream makes it easier, but for a video, it’s the same principles.
You want a very clickable title that will show up in search results, and one thing you can do is search for it before hand and see if anyone’s done a video about it.
If someone has already done a video on that exact same subject with that exact same title, you are very unlikely to do well because YouTube likes videos that aren’t the exact same as someone else’s. YouTube wants to have the deepest collection of videos possible. Therefore, that means unique titles.
I did a title like this that no one had done, and then I did a video with a similar title and it didn’t do nearly as well.
Now, you are not going to necessarily get the best first title right away and you are not always going to just get a great title by throwing $100 a day, and then whatever activity afterwards.
That said, if you keep taking chances at it, if you keep trying, you will succeed, especially if you do it in the same niche over and over, like this “Best Facebook Marketing Tutorial Ever for 2017“ where I’ve made thousands of dollars in ad revenue, lots of course sales and affiliate signups.
I literally just called it “Best Facebook Marketing Tutorial Ever for 2017,” people are still watching it and interacting with it, and I got to the point where I could do that.
I did a whole bunch of tutorials before that and the comments I read motivated me to keep doing that.
Once you have got all that down, then it comes back to what am I going to title it?
How do I make a thumbnail and how do I write a description?
What I will do with you here is show you how I do these in real time because I’ve not seen anyone do this before, actually go in and create it in real time. You just get told to go off basically and do it on your own, and then you are left feeling, “Okay. Well, you told me what to do, but you didn’t show me how you do it.”
What I like to do is focus on very clear specific issues. Things that people are searching for because if you will notice the majority of my free views on my videos have come from YouTube Search, millions of views from YouTube Search.
I think Search because it is ever lasting like life. You make a video that shows up in Search, people can potentially find that video or that live stream for years when they are searching, and when someone finds a video via Search they have got a very good shot to see a Suggested Video or show up in the Browse Features, whereas you have got almost no shot to show up in Suggested Videos or Browse Features without having found someone first in search results.
So, the question is, how do we make a title, a thumbnail and a description that helps show up in Search and how do we even think of this to start?
I’ve got a live stream I’m doing tomorrow. What I’m going to do for it is show you my process that I actually go through to make this because that’s how you will understand, to see all the details of what I do.
Now, will this guarantee I’m going to get a viral video on this?
Even just consistently getting a few I will bet that hundreds if not thousands of people over the next year or two will watch what I’m about to create in YouTube Search and you add that up on video after video, and that’s how you get this many views.
You just do it over and over again, and you basically guarantee you can do YouTube full time, if that’s what you want to do, if you are tired of your crap job, you can pretty much guarantee if you repeat this process over and over again, you will be able to do YouTube full time like I do.
Now, YouTube is a part of my full-time self-sustaining business online and I’m grateful for that. I’m so grateful that I think every day, “How can I help you? How can I show you what I know how to do?”
So, here’s how we get the idea.
Before this, I asked, what have people been searching for that I have not put a video out about yet?
What have people been asking me in the comments that I haven’t made a video about yet?
The comments page on our channels is a huge resource to figure out what our next video should be about.
Now, in order to not make this video an hour or two, what I did is I took a few minutes thinking about this before I made the video. It took five or ten minutes and what I came up with was I need to do a live stream and answer questions about my bid bot.
I’ve got a bid bot on Steem that you send for example a Steem Dollar to it and you get an upvote back from my account. If you’d like to learn more about Steem will you please go to Jerrybanfield.com/steem because then you will know what I’m talking about.
This is the most helpful thing I can think to present and talk about on my live stream tomorrow, and this video is the most helpful thing I can think of to share with you right now.
So, I’m doing one, and then I’m showing you how I do another one all in one. The beauty of a live-streaming setup is that you can do things like this.
First, I need a thumbnail and I need a thumbnail that’s simple and that also allows me to present something unique and consistent.
What I do to create my thumbnail is I use Canva.com.
Canva is a free online graphic design tool. It’s got tons of stock pictures you can use and tons of free artwork that you can use.
Canva.com is totally free, you just sign up for it.
I’m sharing it with you because it’s good and it’s what I use. I don’t have an affiliate program or anything, and then what I do with Canva is make a desktop wallpaper that’s 1920 by 1080 because this thumbnail exactly fits in YouTube and it’s the same resolution.
I did this exact process to make the thumbnail I used for this video. This exact process I did to make this and it took me five or ten minutes to figure out what little text I could put in here to most accurately explain the whole rest of this picture.
The idea is to make the thumbnail as clickable as possible and to present as much in the thumbnail as you can, that is relevant to the video.
Now, it’s easy on some things like for this “League of Legends” video where I literally just took a thumbnail off the live stream. On this “Start Hacking Today” video, I literally just took the thumbnail that Udemy gave me when designing the course.
On this other one, I literally just threw the Linux penguin in there.
On most of my thumbnails though, especially the newer ones, I’ve made a point to put my face on them because that gives me consistency. What I want people to do is recognize me, “Hey, that’s Jerry,” especially if you have searched and found one of my other videos in Search and you see my face again on another video, you are more likely to click that video and that’s how you get a higher ranking in searches.
People recognize you and your channel, it’s not a first impression, and then that’s how you rank higher in Search and when you do, you get more Suggested Videos, views, and more Browse Feature views.
That said, it’s not essential, but on this “League of Legends” one I had my face on it, so when I did future live streams with my face on them, it was recognizable and it helped hundreds of people watch my “League of Legends” streams following this, even though almost no one watched this one when it was live.
Therefore, I think it is essential to have our face on the thumbnail, and then the rest of the thumbnail to communicate as much as possible.
You can see that I didn’t do that on a lot of my older videos, but most of my new videos have a thumbnail with my face on it. You will see a lot of other people doing this same strategy on YouTube because it works.
Now, what I try to do is just keep it simple. I try to put one picture or logo, and then I try to put some simple text, and that’s it. Make a simple thumbnail, you don’t want to make things ridiculously complicated.
Now, on my Google AdWords tutorial, I’m applying the same principle for this thumbnail that I used on this one.
What you can see on this thumbnail I used for this video is data with the YouTube logo and a short explanation of that data.
Now, if I didn’t tell you this was my YouTube and how long it was, then you might not understand why this data was relevant.
Did I just take that from someone else?
When you understand that I got 2.3 million views from YouTube Search, 1.2 million from Suggested Videos, 753 thousand from Browse Features from April 2017 to April 2018, that becomes extremely relevant if you are wanting to do the same thing.
Therefore, this is a simple thumbnail with three different parts, and then what I’ve done in Canva, I’ve made a spot to put my face in.
This is how it actually looks on Canva.
So, what I’m going to do is just make a spot to put my face in, and then I will use my live-streaming software, which is Wirecast to just take a screen capture of my face on the thumbnail.
Here’s how I will design in real time the thumbnail I’m going to use for tomorrow based on the idea I have.
What I usually like to do before the thumbnail is put in the title.
So, for the title what I’m going to do is put in exactly what I want people to search for: “Steem Bid Bot Tutorial Featuring Jerry Banfield’s Bid Bot and Steem Tracker” or something like that.
Here’s another one I can do because I’ve noticed people searching for “Jerry Banfield Bid Bot Tutorial, Terms and Tips for Success.”
This way when someone searches, people who have been searching for “Jerry Banfield Bid Bot,” I’ve now got a very clear call to action.
I’ve got “Jerry Banfield Bid Bot Tutorial, Terms, Tips for Success and Answers to Questions.”
I’ve got a complete and very searchable title.
Now what I actually want to throw in is “Jerry Banfield Steem Bid Bot Tutorial” because while people have been searching for “Jerry Banfield Bid Bot,” I also want people searching for “Steem Bid Bot Tutorial” to find this.
I want people searching for “Jerry Banfield tips” to discover this live stream. I want people searching for a “bid bot tutorial” to find this.
I could take out this “tips for success” because I like to have the shortest title possible.
So, what I will have on here is “Jerry Banfield’s Steem Bid Bot Tutorial, Terms, and Answers to Questions.”
Now, what I can actually do here I can even take “Jerry Banfield” out because my channel is already named Jerry Banfield.
If someone searches for “Jerry Banfield bid bot tutorial,” then what I want to do is put that in the description because I want the shortest title possible. If my name is Jerry Banfield and I put “Jerry Banfield” in the title and that’s the live stream, that’s kind of redundant.
So, I start with a longer title and I could even strip this down into “frequently asked questions.”
I’ve got now, “Steem Bid Bot Tutorial, Terms, and FAQ!”
I’ve got a really short title, and then what I can do is elaborate on that in the description.
The description is where I can get long-winded, but the title people search for “terms and conditions” and “bid bot.”
I could even take out “terms.”
I could just do “Steem Bid Bot Tutorial and FAQ!”
I could just actually turn this into “Steem Bid Bot Tutorial.”
You will notice that this could be shorter, but I will go cross-check this to make sure.
Now, what I will do is search for “Steem bid bot tutorial” and I’m already ranking number one.
I can see what other people have been doing in this same topic and what the potential views are.
This is on my YouTube, so I might not actually be ranking number one when I’m not signed in, but you can see someone else. Actually, my friend and business partner https://steemit.com/@joeparys has one video on “How to use Steemit bots to earn rewards on Steemit.”
Now he has used “Steemit,” so what I’ve got the chance to use is “Steem.”
I’ve searched for that, and now I can see I might want to make a better title.
I have “Steem Bid Bot Tutorial” and I might want to increase my title after looking at some of these other ones.
I could put in something like “Steem Bid Bot Tutorial, Terms, and FAQ!” because other people have already went the angle of earning the most rewards. I don’t want to aim this video at just earning the most rewards because people have already done that.
I can put that in the description to help me rank on other videos, but I don’t want to just make something that’s the same as what other people have already made.
Now, when I get into the description I want to start thinking of all the terms people search for and put it in the description.
What I will start off with is a question, “How do we use bid bots on Steem to increase rewards on our posts on…?”
Now what I can do is actually link to my profile. Instead of having the awkward bitly links, I like to throw in what I call a smooth link, a link that naturally makes sense in the context I’ve explained it.
I’ve thrown in a link to Steemit.com and instead of just putting Steemit or putting some awkward link I’ve got something I can continue to improve, “How do we use bid bots on Steem to increase upvotes and views on our posts from Steemit.com/@Jerrybanfield…”
I’ve learned this the hard way, if you put a question mark at the end of it, it will break the link. You don’t want to do that.
Don’t put a question mark at the end of the link.
We just put, “How do we use bid bots on Steem to increase upvotes and views on our posts from Steemit.com and where do we get answers to questions about the terms and conditions of using bid bots like the Jerry Banfield bid bot?”
Now, I’ve hit all these main search terms I want to go in here. I’ve got a one-sentence description that just hits everything, and I will even add another question.
“Will we please watch this tutorial live stream because we get answers to FAQ about using upvoting bots available on Steemit?”
Now, I am trying to use as many different words as possible because you can say “bid bots” or you can call them “upvoting bots.”
You might think, “Alright. Is it worth the extra 5 or 10 minutes spent to do that?”
This is pretty much the minimum.
Now, I could go in and put some more details in the description, but I want to show you this is the minimum if you want a great opportunity to get the results like you see me getting. If you want this, doing what I just showed you is what it takes, and you don’t need every single video to go viral.
In fact, doing a video or a live stream like this every day, you will be amazed at how fast you build more and more viewers because when you put it in searchable terms like this, it gets found in YouTube Search, which starts this huge positive reinforcement loop where once someone has found it in YouTube Search and you do another video like this the next day when that person who watched your video the day before is online and browsing, then you get a chance to come up in the “Browse Features.”
When they are watching that video, another one of your videos will come up in “Suggested Videos” and that’s how you have the chance to turn one view from YouTube Search into a lot of views from Suggested Videos and Browse Features.
Then, when people search for similar topics and you have got your thumbnail design the way I’ve suggested, you are likely to get found there.
That’s how so many YouTubers dominate because they have hit the same principle over and over again while the average YouTuber and live streamer is putting generic titles, not even bothering with the description, and then complaining, “Oh, man. I never get any views. Why does nobody watch?” and trying to hustle and cheat like I used to do with Fiverr, paying for views, spamming links everywhere, and then wondering why nothing is working.
This is exactly what works.
The final step of it, we now need a thumbnail to put all this together.
Now, the one thing I won’t show is putting my face on it with Wirecast because what I do is just leave an open spot with it and you can essentially use your web camera to capture a different picture of your face every day.
Don’t use the same professional photo on every single thumbnail. That gets old, it gets boring and encourages people to stop clicking it.
It does with me as a viewer. You keep putting the exact same picture of your face, I get sick of it and I will literally not click on your stuff because you have annoyed me with that same picture over and over again.
What I do is I put a different picture every single day and I keep it really simple.
On Canva, I already uploaded the Steem logo.
What is this about?
This is about Steem, so the main thing I want on the thumbnail is Steem.
Now, I can test the background. Will this look good on black?
It might look good on black.
Black helps it stand out a little bit from some of the other videos. I’ve been testing that lately, even though most of my best videos or my top videos don’t have black thumbnails. There is a disproportionate number, but a couple of these videos at the top do have darker thumbnails.
I’ve got a big Steem logo now, and I need to just put some text and/or a picture of the bid bot. One thing I could do for a background is to just put the “Steem Bot Tracker” website, and that’s actually what I’m going to do because this is the ideal way to capture it.
What I’m going to do is use Snagit.
If you are not sure what I’m talking about, will you please go to Jerrybanfield.com/resources because I’ve got all these tools that help me do things very fast listed there?
I’m using Snagit right now and I’ve got it listed on the resources page.
What I’m doing now is I’m screen capturing this, and then I’m going to use it as the background.
This will become the background for my picture instead of even using that Steem logo.
This way you might think, “Why take the extra effort to do that?”
For everyone who has actually used this Steem Bot Tracker website, the background will be recognizable people will see the background and say, “Oh, okay. I recognize that.”
So, what I do on Canva, I upload this screenshot. I will actually turn the background back over to white and I will delete the Steem logo.
We will see what the Steem Bot Tracker screenshot looks like.
You could just take the screenshot and put it in there, but I will actually zoom in a little bit because then I can bring it in a little more to focus. I will zoom in on this a little bit slightly, so it doesn’t have the extra black bars on the screen basically, and you can still see the “Log in” so it looks natural, but it’s also got a little bit of the extra cut off of it, which is nice.
I’ve got a thumbnail that if you have used the Steem Bot Tracker website, it looks familiar, and then I can also highlight things. I can use an element and put a shape on the right side. I can throw a little rectangle over here to highlight my specific bot, because I don’t care if anyone uses anyone else’s bot and I want people to notice my bot, of course.
I’ve got my bot here then and I will put this in the exact same color as the Steem logo. Another one of those little things you might not think about, one of those little subconscious graphic design strategies.
You can see now that my bot box is highlighted right here and you have got a good idea of what the video might be about.
All I need to do now is to name the thumbnail and download it from Canva.
Once this design loads, I’m then ready to do a screen capture with my face on it.
I’ve already got a green screen, which allows me to show up here with a nice professional-looking background. Now, all I do to make the thumbnail is I record this video, and in fact, I can take the thumbnail straight out of this video and stick it up there for the live stream.
So, I will show you how I do that.
I just literally take that screenshot and I throw that up there for the thumbnail on my live stream.
At this point, all I need to do now is go live tomorrow.
I’ve got everything set up for success.
I’ve put myself in the position for my video to rank as high as possible. Whether it gets 500 or a thousand views or 20 views, every person who watches live will help the video rank much better.
The one thing I need to make sure to do as soon as I hit live, is to start talking and do it in a way that in case I get cut off, it still makes sense.
Now, if you have a little error starting it out live, you can edit the video after the fact to make sure it starts nice right where you want it to start.
Thank you very much for reading this.
I hope this has been extremely helpful because I’ve watched and searched for a bunch of tutorials on this and I’ve never seen anyone go through everything just like this, that had years of experience, who took the time to show the results, to show that it works over and over, to talk about it in the context of a live stream, to present the entire creative process from start to finish.
If you would like me to make more videos like this one will you please leave a like on it because that will encourage me to keep making them, and you will feel good about helping other people find it.
If you have more questions, if you’d like me to make a video on a different subject, will you please leave a comment because that will help me see what to make next time?
Thank you for reading this post or watching the video below.
I love you.
You are awesome and I will hope to see you again soon on another video in the “Browse Features.”
Thank you for reading this tutorial, which was originally filmed as the video below.
Secrets to Getting Millions of YouTube Search and Suggested Video Views from a Live Stream
What is the most exciting part about live streaming on YouTube?
The most exciting part about live streaming on YouTube is the ability to get people to watch after the live stream is over. Almost no other live-streaming platform does a really good job getting people to watch after you have finished the stream.
In fact, on YouTube, if you do a good job with putting cover photos, the title and the description on live streams and consistently live stream, you are very likely to build a foundation of viewers for whatever you are live streaming, and have an audience that consistently grows bigger and bigger over time.
Unlike other live-streaming platforms where you might live stream there every day and you will just never get off the ground because if no one watches or hardly anyone watches while you are live, you won’t get any momentum going.
On YouTube, we can build momentum just getting found in things like Search results and Suggested Videos. I’ve had a few of my videos go viral from live streams and that has built a huge audience on my additional live streams like for example, the “League of Legends” video that went viral on its own, even though no one watched it.
It built a huge audience for future live streams with as many as 200 people watching on a “League of Legends” live stream just a few months after I did one that no one watched at the time.
In fact, I had quit playing “League of Legends” and the video went viral. Then, I started doing live streams and had the highest number of viewers I’ve had for anything on YouTube because that one live stream that no one watched, or maybe one or two people watched at the time, ended up getting tons of views.
Now, if you just keep live streaming and keep thinking about, how do I make things that people will search for on my live streams like tutorials or in-depth guides?
How do I make things that people will look for over time?
That’s what I try to do with my live streams, to make things that are worth watching long after I’ve produced them.
This gives me the ability to consistently build my audience because audiences come and go very quickly. My “League of Legends” audience two years after that video is mostly gone now because I’ve stopped live streaming “League of Legends.”
I don’t know any other platform though where you can start out from zero, have a video go viral from a live stream after you have made it, and then consistently have an audience show up and have the potential to earn good money off of that all in one spot.
That’s why live streaming on YouTube is so exciting. The question then becomes, how do we get started and set up our live stream on YouTube?
When we have got our motivation to do our live stream on YouTube, then we are ready to tackle the details of it because the details make a big difference. It is important to have your title, thumbnail and description on YouTube.
Some other platforms like Twitch or Facebook, you don’t need to put as much effort into these, and this is one of the reasons a lot of us choose to live stream in places where it’s easier because in YouTube it takes a significant amount of extra effort to put that thumbnail in and put the text and the title in there.
However, it’s worth it because this is what allows us to get found afterwards.
Now, with the live stream we ideally need to put a thumbnail on before we start which often means, if we are going to play a video game or something, taking a picture of ourselves essentially recording a bit of a live stream, capturing a frame of it, and then putting the thumbnail on before we even begin.
If we are using our phone this means taking a picture and sticking that up as a thumbnail.
You want to use a different thumbnail if you can every time. I get sick of and will stop clicking on people who put the exact same image up on every live stream. It gets really obnoxious and annoying.
At least change your part of the picture. This “Live Witness Update,” for example, when I’m lazy, I will just use the same background, but I will put on a different shirt, my face and my hair will look a little bit different. That way, if you are seeing the suggested videos, you can tell it’s not the exact same thumbnail. It stands out just enough.
Now, I like to put my face on the thumbnail because that’s consistent among all my videos. You know, if my face is on the thumbnail, that it’s one of my videos and when you are looking through the suggested feed for better or worse, you know then, “Oh. This is one of Jerry’s videos. It’s got Jerry’s face on it.”
Now, you might not actually be able to get more clicks if you don’t put your face on there. I like consistency. I try to put my face on all my thumbnails because if you like watching my videos, if you are one of my avid followers, you know then just looking at videos really quickly in the suggested feed if I’ve got a video that’s in there, if it’s one of mine.
The title is very important for getting found and getting people to watch the video. The one thing I did really well on this “League of Legends” video is I made a good title on it. I’ve made a Search, Suggested Video and Browse Feature friendly title.
That makes all the difference in the world on YouTube, whereas some of these other live-streaming platforms, it doesn’t matter what you call your live stream. No one’s going to watch it anyway and after you are done, no one’s going to see it.
On YouTube, it is worth the extra effort, which is sometimes five minutes to think of something. Questions tend to work well as titles or if you have got a call to action, something that you can put on the title that other people might search for or when they are searching for something might end up realizing this is the right video.
This “League of Legends” video went viral because I put in a very nice title that no one else had done before and a question people were thinking of asking, but who wouldn’t have thought of it just to type it in.
What people were searching for to find this video was “League of Legends coach,” and then when you search for this, you see a result that says, “Can a pro coach help me get out of bronze in League of Legends?”
You see a question, the exact question I was asking when I was looking for a “League of Legends” coach.
People immediately get into the video and realize, “Wow! This video is exactly what I’m looking for. It’s a guy who’s working with a coach. I can experience his game working with the coach without paying for it myself. I can get some tips.”
You can see why a title like that worked really well, and then as soon as YouTube figured out that people really liked this video, YouTube kept trying this higher and higher on the search results, and at one point it got up to the number one search result for “League of Legends coach.”
Even when people were searching for other things like “League of Legends bronze,” or “League of Legends tutorials,” it was getting up there on a ton of those search terms.
Therefore, with the video, you want to do something like this.
I’m doing a live stream tomorrow and I will go through with you in real time as I go through and try to figure out, “Okay. How do I put a title in for this?”
I’m going to do a live question-and-answer session tomorrow and what I want to do is think of, what will potential viewers who are searching for something get out of my video?
How do I make my live-stream setup in a way that someone who’s looking for what I’m going to talk about searches for it, and then realizes, “This is answering questions about things I want to talk about.”
Now, the challenge with this is to do something specific that’s not generic. When you do things like “how do I make money online” or “easy ways to level up in League of Legends,” the trick with the title is to think specifically and this can be challenging.
You can often see it after the fact, you can look at this title and say, “Wow, that was really good,” but the problem is if you just copy that title I’ve already got you are very unlikely to essentially knock that video out of position.
Therefore, if anyone has done it already, you are very limited in terms of trying to use the same thing.
I can see why people don’t put the effort into the title, but the words in the title are the most important words you are going to use for your live stream. A good title can be the difference between seven hundred thousand views on a video and ten.
If I’d just been lazy on this title and put “League of Legends Bronze Game with a Coach” or “Live League of Legends Coaching,” it might not have gone viral because other people have done videos just like that.
It doesn’t have that same pull that a specific question like, “Can a Pro Coach Help me Get Out of Bronze in League of Legends?’
It doesn’t have that power of that title.
I’ve done this with a lot of my other tutorials as you can tell.
I’ve got this one, “Start Hacking Today.”
Shorter titles are better and you can see that the “Start Hacking Today” video has got 1.4 million views. Something like this, “Complete Free Hacking Course: Go from Beginner to Advanced” has three-and-a-half million views.
This is another successful video, “The Complete Google AdWords Tutorial.”
You can see that a lot of my best videos have very good titles on them. Having a good title makes all the difference.
Now, the problem with that is often it may take five or ten minutes to think of a really good title and you may get it wrong 50 times before you get one right and it may take two or three months before you get data showing that that one was right.
The title on YouTube is a huge opportunity, and then the description. Most of my top videos have in-depth descriptions.
Now, this “League of Legends” video is an exception. I wrote almost nothing in the initial description on this video. I just put a few sentences on it. I didn’t put much effort in the description. I did put a few sentences though.
Please do not leave that description blank, especially if you have worked really hard to put the title in. Don’t just leave a blank description or copy and paste the title, and put it in there too. Most of my top videos have very detailed descriptions. They have got descriptions that are close to the five-thousand-character limit because this allows the videos to show up in a lot of different places.
This video I made less than a year ago, for example, got 294,000 views on its own. It only took me about 20 minutes to actually make the video. It took much longer to do the description on this, but what you will notice, in the description I put the exact graphics cards I found in my research. I put tons of text in this that then when you were searching for anything related to Ethereum mining you were very likely for this video to come up.
The better a video does in Search the more it’s likely to get enough views and watch time to go in the Suggested Videos. That is the same thing with all these Facebook tutorials, YouTube tutorials and Bittrex trading tutorials.
The one thing most of my top videos have in common are titles and descriptions that I’ve put effort into, and that is where you get all these views.
If you want all these views from Search, Suggested Videos and Browse Features for free, you need to take the time to go in there and make a title and a description that are above average, and you might need to do it fifty or a hundred times before you hit that one landmine, you hit that hot topic, you hit that hot video.
It might take you six months or a year, but as soon as you hit it, then all of a sudden you have got this indefinite audience pouring in that will want more of the same kinds of videos, who will watch videos of different types, and then you have got the chance to do your live streaming part-time or full-time to earn an income off of it, and to just indefinitely keep getting great results from your live streaming every day or every week, to get more ad revenue on every single video, to get subscribers, to get all those things you want.
It comes back to doing the title, the thumbnail and the description, and then obviously doing a live stream people enjoy watching from the heart.
The getting started stuff is easy to pass up on, but you do that stuff, and then you have got a good chance to get all these views.
Thank you for reading this tutorial, which was originally filmed as the video below.
YouTube vs Facebook vs Twitch for Live Streaming to the Most Viewers?
Will you join me in looking at YouTube vs Twitch vs Facebook for live streaming because you might see some statistics in here that will help you see where the best opportunities are in live streaming among these three different platforms?
I’ve talked to friends who have been trying to live stream and build their audiences. As the digital marketing guy, I’m shocked that even my friends who know me, don’t know this stuff. I hope this will be really helpful for you. When you are trying to live stream and get the best audience, which of these three platforms is the best: YouTube, Twitch or Facebook?
I will show you the data and you can decide for yourself.
Here’s the last year on my YouTube channel, 7 million views.
Now, I’ve got 1.7 million from ads while all the rest of the views are organic, which means that over the last year, I’ve gotten almost 5 million views on YouTube for free.
I’ve been on YouTube since 2011 and I’ve been on Facebook even longer than that.
Let’s look at the Facebook data. I’ve had a Facebook page and on Facebook meanwhile, the views I get are almost none in terms of minutes watched.
Every video I put out with 2 million likes on my page, which is 10 times more than I have subscribers on my YouTube channel, a lot of my videos get five hundred or a thousand people actually watching them, but what’s shocking is that people only spend about a minute or so, watching each Facebook video.
On YouTube, the average watch time is anywhere from 5 to 8 minutes or so on average. That means people are spending 5 to 8 times as many minutes watched per video compared to Facebook, even though I’ve got a lot more people who could potentially see it on Facebook than YouTube.
You can see the video insights over the last 28 days on Facebook are nothing compared to YouTube, even though I’ve put the same videos upon both.
The thing that stinks about Facebook is that if people don’t watch the video in the first 24 to 48 hours, the odds of getting views on it are very low, whereas when you put a video up on YouTube often you can get views on it for years.
Twitch has the same basic problem as Facebook. Here’s the data, I did one live stream on Twitch in the last month and I had an average of 1.2 live viewers with 11 total live views and two chat messages.
Now, the amount of watch time on Twitch was really good, the problem is my live streams on Twitch almost never get anyone to find them after they are already over.
Ultimately, if we look at the data for March, I did a few more live streams. Now, one thing Twitch is really good for is getting people to actually stop by and browse.
Twitch is one of the very best if you are live to get new people who aren’t already following you, who aren’t already your friends, to come discover you. Twitch is very good for that.
What Twitch lacks on is the ability to bring people in after the video is over. After you are done with the live stream will anyone watch it?
I think, therefore, the ideal combination is to put some of these platforms together.
YouTube is by far the very best to get people to watch after you have already done the stream and especially if you are getting started, especially if you are newer the only views you can hope to get are pretty much people watching after the fact.
Now, this might sound depressing at first, but it’s the truth. When you first start streaming, it’s going to be very unlikely to get anyone to watch your videos and what you need is to live stream somewhere where you have the chance to get people to watch after the live stream is over.
On Facebook and Twitch, there’s almost no chance of that. On YouTube, here’s a video I did: “Can a pro coach help get me out of bronze in League of Legends?“
I did the live stream two years ago and almost no one watched at the time I did the live stream, maybe one or two viewers live. Then YouTube over the next two years dumped hundreds of thousands of viewers into that video earning me over $1,000 or so in ad revenue on that one video.
On Facebook, you have almost no chance of that happening especially when I talk about ad revenue. I’ve done a ton of live videos on Facebook and as far as I can see on my insights, none of the live videos I’ve done on Facebook have ever got thousands of views on their own after I went live on them.
On Facebook, you have got almost no chance of making a video that then gets a whole bunch of views on its own. Now, sure, it is possible, you may have occasionally seen a live stream from someone else.
The problem on Facebook is that the ability to find specific videos is completely dependent on sharing. If people don’t share your video you are not going to be able to get into a niche whereas on *YouTube, you can do something no one watches right away, but if you land that live stream into a niche, people can potentially watch it for years and in fact the video can keep getting more and more views over time.
As an early on beginner live streamer and even still with me having millions of followers, I care a lot about people watching my live streams after they are over.
Therefore, for long-term, live streaming on YouTube is one of the best options because of the data. No other website offers this kind of traffic for free, and especially if you use YouTube ads you can even boost the amount of organic traffic you get through ads.
*1.7 million views have been from ads on YouTube, which gives me a lot of extra watch time on my videos, which helps all the rest of my videos on my whole channel rank higher, which helps me get more organic traffic.
I’ve spent as much money on Facebook ads and they do almost nothing after a little while. If you advertise your videos, and then you do a live stream on the same type of video, you can get extra viewers on your live stream that way.
That was one of the things that worked really well for me on Facebook. I did have some live streams on Facebook where I’ve had the very most viewers on a live stream.
Especially if I go over in here and I can show you some of the recorded live videos I’ve done, and some of those have gotten the most in terms of the number of viewers.
Some of the live streams I’ve done on Facebook have gotten as many as 700 people to watch live at the same time.
Facebook is really good for getting people to watch live, just to notice it for a minute. That means people just come by, they are aware that you are live and chat a little bit. Facebook is good to just essentially do branding, to put the word out.
Some of my streams on Facebook have done really well notifying the existing friends I have and the existing followers that, “Hey, I am live and I’m doing something.”
Now, the best thing that we can get out of Facebook essentially is to get those viewers over to something like YouTube.
We want those viewers from Facebook to come over to YouTube because there’s no ad revenue possible on Facebook and we’d rather have people watch on YouTube because when we get the viewers from Facebook to come over to YouTube, and the viewers on YouTube watch and interact with the stream, it helps our videos get found more for free in YouTube Search, Suggested Videos, Browse Features, etcetera.
Therefore, the best thing I think Facebook’s good for is getting people off of Facebook on to other live streaming channels. If you are just getting started live streaming, it may be helpful to do a live stream on Facebook and to say, “Hey, I’m going to switch to YouTube,” or “I’m going to switch over to Twitch,” and to get people to watch you on YouTube, Twitch or on another live-streaming website because when you get the viewers over there, you have got a lot better chance to get even more viewers.
I’d say the ideal formula is to get people from Facebook over to YouTube unless you are live streaming a lot, and even then you might want to do it on YouTube as well as Twitch.
Ideally, you can do more than one platform at once and that’s what I do. I’m filming a complete course showing how I do that and you can see all of the equipment I use to do that on my resources page.
If you’d like to look at how I’m able to live stream on Facebook, YouTube, Twitch, Dlive, Twitter and Mixer all at the same time, will you please go to my resources page because I’ve got everything listed for you right there?
What I think is ideal is to be able to put these together, to live stream on something like Facebook and say, “Hey, I’m also live on YouTube. Would you please watch there?” or to just get people on Facebook in the habit of watching you, and then during the stream let people know that it’s also on YouTube and you would prefer if people would watch on YouTube or wherever your preferred destination is.
Now, Twitch is really good at getting live discoveries from people you don’t know. On Facebook, if people aren’t following you and haven’t liked your page, watched your videos or aren’t friends with you, or aren’t in your group, you have got very little chance to get anyone else to watch.
If you want to get discovered live, Twitch is probably the very best for this. Having people find you live that just want to watch you live and follow you live, Twitch is probably the very best for doing that. Even though I haven’t done a lot of Twitch live streaming lately, I used to do Twitch almost every day for gaming and I made the homepage on Twitch one day and got hundreds of live viewers in at once.
Twitch comes back to the same problem as Facebook. It’s very hard to get anyone to watch your videos after your live. If people miss your live stream there is just very little that you are going to be able to get in the long term.
Whereas with YouTube when people miss your live stream you may actually get many more people that watch it after you went live. Most of my live streams on YouTube, more people watch them after they are over than for the stream itself.
On Facebook, it’s shocking how few people will watch after the video is over.
Now, if you have got really short videos to do, like this five-minute video I did in the basketball arcade, that has been the most-watched video I’ve done lately. If you got little quick videos to upload and little quick live streams like that to do, Facebook can be really good for that.
If you have got a lot of gaming you want to do, if you are going to just be gaming 8, 10 or 12 hours every day, you have got a lot of potential with Twitch to get discovered there.
If you can’t be bothered on YouTube to go update your live stream name and try to name things to get found in search results and do a different thumbnail, Twitch is the easiest to just live stream a lot on.
That said, I’ve got friends that have streamed a lot of video games and have gone almost nowhere on Twitch. I’ve gotten about eighteen hundred or something followers on Twitch and I’ve got a lot of people from Facebook and YouTube to come over and watch on Twitch.
Therefore, I’ve got a good chance when I stream something on Twitch to at least get a few people to watch it. My friends who have tried to stream on Twitch have gone almost nowhere.
The problem is when you go almost nowhere you have got nothing to show for it and you have got no organic traffic.
I tell my friends, if you are getting started, just do Facebook and get people over to YouTube, and then do YouTube. Once your friends on Facebook are used to you streaming, you get your friends in the habit and enjoying your streams on Facebook, tell them that you are going to just start doing YouTube.
If you can’t do more than one at once, tell your friends that you are just going to do YouTube, and then while you are on YouTube, then you have the chance to get discovered indefinitely in Search and Suggested Videos, Browse Features, and External like Google Search.
Definitely, think about getting discovered long term if you want to build a live-streaming audience. If you don’t think long-term with building a live-streaming audience, you are likely to never get off the ground, you are likely to never get that initial audience, which will attract the rest.
What you really need if you want to get people watching your live stream, you need that initial audience which snowballs into the rest. You need those 5, 10, 15, 20, 50, a hundred, a thousand people who just love all your live streams, who will show up for every single live stream because then you will attract the masses.
On YouTube, when we have our videos up indefinitely we have got the chance to build that audience even if no one watches it at the time.
For example, after my “League of Legends” initial video, the next nine months, any time I did a “League of Legends” live stream, I had 50 to 200 people piling up on my YouTube channel watching my live streams.
That all came from this initial video, which almost no one watched when it went live, but YouTube put it up there in Search and Suggested Videos, and Browse Features, and a bunch of people watched it months after it was live, and then came right back for my live “League of Legends” streams.
On Facebook and on Twitch you have got almost no chance of that happening, which is why YouTube is the best option to start from zero.
Now, the bigger you get, you can have people go off of YouTube, but the bigger you get on YouTube, the higher the potential continues to be.
Therefore, ideally, it’s nice if you can stream on YouTube, Facebook & Twitch all at the same time because then you can do the best of everything. The easiest way to get an initial audience is on Facebook. You just live stream to your profile or your page. The people who are already following you may see your video and get a notification.
I’ve seen several of my friends’ live streams pop up on Facebook whereas I never would have seen them or seen their link on Facebook to YouTube or Twitch.
All my friends who have done YouTube and Twitch had to tell me about it whereas on Facebook I just saw some of my friends were live streaming and I actually watched some of their live streams.
Now, if those friends had made a point to get me over to YouTube or Twitch, then I might have watched more there, but they never did and now I don’t use Facebook, I don’t check my newsfeed on Facebook anymore. I don’t think Facebook’s a good thing for the human race.
You do all this, you give everything to Facebook and it gives nothing back, except likes and views. You don’t get any ad revenue like on YouTube where I’ve earned a lot of ad revenue over the last several years from doing often live streams that no one watched right away. I’ve earned thousands of dollars in ads from putting videos upon YouTube.
Millions of people have watched my videos on Facebook and they give me nothing. They take everything, all the money, they give me nothing, and then show me ads.
So, I think the only good thing to do with Facebook is to get people off of Facebook to somewhere like YouTube or somewhere like Twitch and to just make those initial impressions to help your friends on Facebook know that you are streaming.
Ideally, if you can do two, it’d be nice to initially do maybe Facebook and YouTube, and then maybe switch to YouTube and Twitch in time.
I appreciate you reading this.
I hope this has been helpful because it could take you years to research on your own, which I’ve condensed here, my experience live streaming for years in this blog post, comparing YouTube, Twitch and Facebook, which are three of the top live-streaming platforms in terms of traffic.
I love you.
You are awesome and I hope to see you on my next live stream if you have found this helpful.
If you want to see the proof of what I’m saying, just consider where you are likely to watch my next live stream.
Thank you for reading this tutorial, which was originally filmed as the video below.