Private coaching · dating & relationships
Four private hour-long calls with me, plus ongoing support between calls while you actually date — profiles, messages, decisions, dates, and everything that comes up. I'm not coaching from outside the arena: after 12+ years of marriage and a kind divorce, I'm dating right now, testing everything I teach in my own life first. $963 one time. No subscription, no system to conform to — we work on whatever is actually keeping you from the relationship you want.
Not sure if this is for you? Ask me directly in the community chat, message me inside the Jerry Banfield Family on Skool, or book a single call with me first — then come back when you're ready.
Most dating coaches figured out how to get phone numbers at twenty-seven and turned it into a career. My qualification is different. I met my wife on Match.com in 2011. We were together about fifteen years, married more than twelve, and raised two children. I lived through attraction fading inside a marriage, accumulated resentment, different visions for the future, separation, and a divorce kind enough that we still love and respect each other as co-parents. I didn't just study how relationships begin — I know what it feels like to build one for over a decade, watch it stop working, and end it without destroying anyone.
Then I had to start dating again from scratch, in my forties. So I do what I've done with everything for fifteen years online: I treat my own life as the laboratory and publish what happens.
I have been the lonely single guy.
I have been the husband in a long marriage, and the father trying to protect a family.
I have been the man whose marriage was no longer working, and the man going through divorce.
I have gone back onto Hinge, Bumble, and Tinder in my forties.
I have paid $7,500 for a matchmaking service, and gone to speed dating.
I have approached women at yoga, at tennis, and in everyday life.
I have had women enthusiastically choose me — and I have been rejected, canceled on, and ghosted.
I have over-pursued a woman I was crazy about and watched the attraction disappear in days.
I have learned how radically different getting a date is from building a relationship.
And I am still learning — in public, almost every day.
That last line matters. I'm not selling you the Twelve Eternal Secrets of Seduction, because I don't agree with every dating video I've ever made — and that's one of my strengths. I test something, realize I was wrong, explain exactly what changed my mind, and update. You're buying judgment, pattern recognition, accountability, and an experienced second set of eyes — from someone running the same experiments you are.
In the last year of dating I've gone on roughly twenty first dates and asked out or pursued far more women than that — fifteen in one recent three-week stretch alone. I put over $10,000 into the search: premium app memberships, boosts, $400 of Hinge roses that produced exactly zero dates, $7,500 for a professional matchmaking service with twelve introductions, and $1,200 for my own dating coach — yes, I pay for coaching myself, and it helped me more than any video I ever watched. I also studied over 100 dating videos from over 100 different creators — men's coaches, women's coaches, therapists, matchmakers, attachment teachers, pickup artists — and turned it into a four-hour presentation mapping the entire modern dating-advice ecosystem.
The transformation behind all of it: I'm about eighty pounds lighter than I once was and I've kept it off for a decade. I've been sober twelve years. I practice hard yoga, play singles tennis, and deliberately live in social environments where meeting people happens naturally. Early after my separation, one unmatch could wreck me for a day. Now I can get unexpectedly unmatched and laugh, because somebody just saved both of us time. That shift — from devastated to durable — is trainable, and it's the foundation everything else gets built on.
My whole philosophy in one line: become someone worth choosing, and learn to choose well.
I don't know what we're going to work on until I meet you — that's part of the value. Gender gives me a starting hypothesis, not the diagnosis. But here's how it usually looks:
We look at the entire man, not just your Hinge profile. How attractive is the life you're inviting a woman into? Your body, your presence, how you dress, whether you have somewhere interesting to be on Friday night, whether you can start a conversation, hear "no" without collapsing or getting angry, and express that you want a woman without becoming desperate for her approval.
I am not trying to turn a nice man into an asshole. I've lived both extremes — a young man with plenty of force and not enough empathy, and later a husband so agreeable he confused kindness with approval-seeking. The target is strength plus empathy: leadership without domination, directness without disrespect. We'll work with the best material I've found — Models, No More Mr. Nice Guy, and what I'm actively studying now — applied to your real situations, not recited as theory.
And we'll get honest about strategy. Some men need a better profile. Some men need to stop swiping and start living. I've experienced both sides of that myself, and I'd rather help you build a life where women actually experience your humor and competence than watch you grind hundreds of hours in an app where your strongest qualities never appear on screen. If matchmaking tempts you, I've actually paid for it — I can help you decide whether it solves your real problem before you spend thousands.
Your problem usually isn't getting attention — it's that attention isn't the goal. A woman can have hundreds of likes sitting in Hinge and still repeatedly choose badly, burn weeks texting twelve interchangeable men, or get attached to the most exciting profile while overlooking the obvious incompatibility. Your bottleneck is usually sorting, not attracting — and I can sit on the other side of the app with you and show you what men are actually signaling.
Send me the profiles and the conversations. I'll help you divide them into no, maybe, and yes, meet him — and explain why, so you start seeing it yourself. This one is performing wealth with nothing underneath. These three are worth a conversation. This one's photos are unimpressive, but based on what you told me you want, I'd meet him. I'll help you move promising matches from endless texting to voice memos and a call before you spend an evening on a stranger — you hear confidence, warmth, and personality in thirty seconds of voice that no polished, possibly AI-written text will ever show you.
You stay the one communicating — I'm the second brain helping you decide. And if you're not getting the interest you want, we work on that honestly too: photos, profile, positioning, health, and the kinds of men you're actually trying to reach.
I'm not a couples therapist and I won't pretend to be one. What I offer is perspective from someone who has lived the whole arc: falling in love, marriage, children, losing compatibility, over-accommodating to keep the peace, separating, and staying friends through it. The question I can help you ask honestly: am I trying to turn this person into the partner I want, or am I actually compatible with the person in front of me? What do you need to change in yourself, what can you two reasonably change together, and what simply needs to be accepted? My divorce is an advantage here, not an embarrassment — I know the difference between a rough season and a fundamental mismatch, because I've been wrong about both.
The product is not four Zoom calls. The product is having me in your corner for a month while you actually date.
Between calls, I don't promise instant 24/7 replies — I promise ongoing, thoughtful support. You'll get my honest read, not a reflex.
I'm not a therapist, psychologist, licensed counselor, or certified anything — and if you need clinical help, I'll say so and step aside. I can't guarantee you dates, a girlfriend, a husband, or a saved relationship, and nobody honest can. What I promise is this: for 30 days, you don't have to figure your love life out alone. We'll look directly at what you're doing, what's working, what isn't, what you're afraid to face, and what the next move actually is. Clarity is kindness — and you'll get clarity.
The four scheduled hours alone work out to about $240 an hour — before counting the month of support between calls and lifetime chat access. Established dating-coaching programs commonly run $1,000 per month with a four-month commitment, $395 for a single 50-minute session, or $7,500 for a VIP package. I know, because I've been the customer: I paid $7,500 for matchmaking and $1,200 for coaching out of my own pocket. This is a one-time payment, not a subscription — 30 days, and then you decide if you want more.
If you want to know whether your situation is a fit before spending $963, don't guess — ask me:
I'm grateful you read all the way to the end. Whatever you decide, I hope you stop settling for figuring this out alone — it's the most expensive way to do it.