Why One Niche Channel Is Never Enough
Here's how you can use one niche YouTube channel to promote traffic on another. The difficult problem I'm helping you solve here as a YouTube coach is what happens when you like to create different forms of content, but some content you create gets lots of viewers and traffic immediately. This is on a brand new channel. This channel is 60 days old, all organic views, but then I have six channels on YouTube because I don't just want to create Bitcoin and crypto and ICP videos all the time. I can easily create one, but I want more than that.
The Trap of Niching Down
What most YouTube advice people are teaching you is to niche down. While that's true, what happens if you like to create a variety of content? Well, here's what you do. You make different channels and then you use them to cross promote each other. This way, you catch people on a niche, but then you introduce them to other parts of yourself.
How I Cross-Promoted My Last Video
Here's how I just successfully did this on my last video. And I'll show you the deeper picture of the channels. Now this is on my Jerry Banfield ICP channel. Again, this channel's monetized, fully monetized with ads. It's less than 60 days old, and this is all organic traffic. And you can see why. 10 click through rate on thousands of views, average view duration, seven minutes. The problem is then I have an ad, and I like to make stuff that's not crypto there. I like to make videos like if the truth offends you, and it might be exactly what you need. So then what I did is I filmed this video first.
And if I had just put this up on my channel by itself. It would have got hardly any traffic because it's kind of a generic topic where the YouTube algorithm's not likely to just show this to anybody because it's kind of generic to the point where if there's no traffic. There's no data, it's just not going to show it. But here's what I did. I filmed this video first. It's just basically a meme coin at this point. Then I say in my video, if the truth offends you, this might be what you need to hear. It might be exactly what you need. Now, I don't do it using an end screen or anything.
You need to have it directly burned in directly as a part of the organic video because people are not usually clicking end screens. The suggested feed often can put any kind of video up there. So what I do is directly mention one video on another channel in my video. Now, the advantage of this is that it's highly relevant because it's all me.
Set Up Your Branding First
And what you need to do to make this strategy work ideally is to set up your branding. So this channel is Jerry Banfield ICP. This channel is just Jerry Banfield. Then I have other Jerry Banfield channels. So all my channels start with Jerry Banfield, and then I niche some of them into more topics. But then this helps the YouTube algorithm. If somebody watched a Jerry Banfield crypto video, they might enjoy watching another Jerry Banfield video. So all my videos and all my niche channels are able to then be promoted to all my other channels. Now, this channel is the one I started with and built this from scratch.
But then I take the people on this channel and funnel them over another channel. And then I set up my own channel. And then I set up my other channels. But I do it through organic placement in a video directly. Because if you try and do it through posts, it often doesn't work as well. And screens and stuff don't work as well. And I put the links to all my channels in all my other channel descriptions. So I don't have to do that. So I can just go out and look at all the views on this video came over to this video. But that's how you want to think is how can I take 10 of my people from one niche over to a different channel, then what happens is on a video like this, it has a chance to get more organic discovery.
I break down this exact cross-promotion workflow across more videos in my my YouTube Coaching playlist.
Because now YouTube's got data. Now it's a five minute view duration. Now it's a 7 click through rate. Now YouTube has a big enough audience to see who might like this video, then they can go out and discover it from there.
Building a Positive Feedback Loop
And that creates this positive feedback loop, where I send people from this video. Which brings people to this video and then this video builds a channel and then other videos on this channel will send people back over to my other channels and it all snowballs and that's how you keep your audiences separate but then you build. About my whole history on youtube and i explain exactly you know how starting a new youtube channel is worth it with very clear evidence and show exactly how i got 51 000 organic views in just 19 days on that icp channel and the. Views are continuing to go up you and i tried youtube ads and those failed which i covered in my recent video so what you want to do in your videos always is to promote your other videos to keep people watching this is why.
I never send people off of youtube for a course never send people off of youtube for a comment but do send them over to other channels so for example i have i've started this brand new jerry banfield dating channel which is not even. Brand new video on my brand new channel and then i'm starting to get traffic here now on this jerry banfield dating channel then i cross promote this back over to my jerry banfield channel because a lot of the people on jerry band i. Started this channel and i originally was this is just this is the overall structure you want a structure where you've got one channel where you want to have a you can just test different content and what i was doing on this jerry banfield.
Channel i started off and i just made whatever i wanted i started and i noticed like i did a vlog talking about the week i came back to youtube talked about another vlog right here then i just started doing dating videos and after. Doing a bunch of dating videos and here i did a weight loss video i did a you know a video right here i noticed that i was really enjoying recording dating videos and people were enjoying my dating videos so i split off a. Separate channel just for dating that way all the people who love the dating videos can watch there then the youtube algorithm knows people that are watching for videos on hinge on bumble on tinder on dating tips manosphere this is a channel for them.
Teaching the Algorithm Your Audience
So then youtube very clearly understands the audience for this channel i get the new channel boost then my videos make sense then i can push people who like those videos back over here and i can get them to watch my videos for more. General videos then i have this like with this youtube coach channel same thing do you see how you've discovered off this one video that i have six different channels and most of you are probably not going to be into dating but if you're. Interested if you liked my youtube coaching stuff then you might be like oh maybe i'd like this guy's dating stuff too or if you're into crypto all this guy has two crypto channels now with this crypto i've split my crypto channels because this.
One channel just talks about one coin because that lasers in on so much who just wants this one coin on this other channel and these two channels cross promote each other hard on these two channels so this crypto reviews channel i talk all. The other coins i bash all the other coins and promote icp on this one channel so i use this channel to get people searching for things like solana file coin it's whatever shit coin people are searching for i then hit youtube search and. The browse features on all these garbage coins then i'll be able to get people to watch my videos and i'll be able to get people to watch my videos then i funnel them over to my icp channel so the where the icp channel.
Why Siloed Channels Need Cross-Promotion
The problem this is why you need to really cross promote your channels together the icp channel is kind of siloed because there's only maybe a few hundred thousand impressions a day across the whole icp ecosystem so if i just talk icp and my. Videos get like a 10 click the rate then i'm going out to like 10 000 of the potential impressions there's probably only maybe 15 000 or 20 000 people that watch icp content daily so my videos are already going out to almost all. Of them therefore it's kind of pointless for me to do anything more than make like one icp video a day and i'm kind of capped at the amount of audience i can't even have on this channel because if you don't know about icp.
You're not going to see any of these videos and even this bitcoin one mostly just went out to more people in icp that also held bitcoin and occasionally it'll catch some new people there but most of my videos just go out to the. Same people every single day what i do then with this crypto channel so i have this crypto reviews channel and what i do on this channel and keep in mind look how long ago i started this channel this crypto views channel was started. On march 26th it is april fuck bro it's may 10th 2006 as i'm filming this channel was started march 21st 2026 so again this channel less than two months old 113 000 all just from hitting one niche hard and then cross promoting so.
I cross promote this channel has 54 000 all organic views on just 34 videos but this channel is going after different audiences so this channel is going after audiences and other coins now some of the icp people do see these but like for. Example you like this quant one or the one i did about h bar over here i mean this hit h bar audiences all over the place who've never seen me before this casper video went out to people who'd never seen me before flare. Network this got shared in their discord channel as i went off on it stellar lumen same thing so this channel and this channel is you know people get more pissed off and drop more dislikes on this channel because i'm fucking roasting their shit.
Coins but here's what happens a small percentage of the people maybe 10 that discover me they're like you know searching for monad and then they find my video roasting monad and then i say if you really like icp go check out the one. Videos can go out to so i last year and a few years before i'd built up my i my main crypto channel had over 50 000 subs and i'd done this strategy on thousands of videos and what's nice is to prove to you. That this works starting from scratch you can laser in on one audience and one strategy for distribution like this is mainly browse features and people searching for icp on this channel then this channel where i have the on the crypto reviews channel this.
Channel is a lot of search traffic comes into this channel so if you look on this channel the search traffic is heavy compared to the browse features but i'm also going out on browse features on different topics over and over again so this. Is like a discovery channel to find me and i'm going to do a lot of research on this channel and i'm going to funnel in to then what is like a retention a consistent channel and then this channel funnels out to all kinds. Hang out i'm going to do a gaming live stream right after filming this video i hang out and play video games with the community and why i used to live stream on my like icp channel before but that sucks it gets so repetitive.
If you want to talk this kind of strategy through with me in real time, you can join Jerry Banfield Family and bring it to a weekly call.
And boring for me to just talk crypto for three hours so what i do instead is i funnel people over i'm like hey if you want to watch a live stream come over to jerry banfield gaming and even though it looks like a. Brings people who love video games that never seen me before pop into this channel now this channel i tested some ads on so most of the views on this channel from ads which i did a video saying yesterday i wouldn't recommend that i. Actual gaming you know actual gameplay content in the video so what you can see is i built a whole network of youtube channels up here and what's really nice is for somebody creating as much content as me like if i put i tested.
It i used to put all this content on one channel i do gaming live streams i do crypto videos i do inspirational live streams i do youtube coaching videos and that fucking killed my algorithm i was so pissed off and i had hundreds. Is why you need to have different channels but also niching can kill your creativity this is why i have six youtube channels because i can't stand just doing crypto videos for money and that's what a lot of people on youtube teach you is. Well just find one thing on youtube and niche and just do that for money and don't do anything else no that doesn't work because i get burned out when i'm doing it for money i was just doing crypto for a while i got.
This is the same money-versus-views tension I dig into in Most YouTube Advice Is Built for Views, Not Income.
My Full-Time Creator Strategy
Miserably burned out i missed gaming i missed helping people with their youtube channels i missed doing inspirational stuff and yet i tried to put all that together and it's miserable so i found the perfect strategy if you want to be a full time. Like why you'd want to book a call and it's only 49 for a 30 minute zoom call and you can even make a call for me and i explain like why you'd want to book a call and it's recorded video so this strategy. Works really well because i have youtube coaching dating a bunch of crypto videos gaming generic like self help stuff and then all those audiences get one offer one single offer to just book a 30 minute call and this is very easy low friction. If you want to be the one on the other end of that, you can join Jerry Banfield Family and we'll screen share your channels and map out your own cross-promotion setup together on a weekly call.
Because if especially if you watch my icp videos then you watch like a youtube coach or a dating video or a self help video then it's like yeah i really want to talk to this guy and tell this guy my story and even. Record a video like you can hop on zoom i'll hit record and we can just talk and i'll upload it on whichever channel is relevant and then i have a five call pack too so this is a really nice strategy to cross promote. All these channels it takes into consideration the reality of the youtube algorithm today it sets up monetization perfectly i mean all i need to do is get my ad revenue as these channels keep growing get my ad revenue and do one hours of.
Calls a day and i should be able to make two hundred dollars a day on youtube a hundred a day in ad revenue as the crypto channel is growing continue to grow and the other channels get monetized and then spend an hour talking. To people on zoom and i've got that's two hundred dollars a day that's a hundred thousand dollars a year if now that's like seventy eighty thousand dollars a year before taxes like that's a nice full time income from basically working like two or. Three hours a day seven days a week and then what i do have done in the past is when my call calendar gets filled up then i raise the price of the call to like ninety nine dollars as the calls fill up then.
I just keep raising the price until there's a nice balance of like there's some calls available but people keep scheduling so if you want to talk to me about your youtube channel we can i'll film a video with you we can you know. You can screen share your youtube channel i'll give you laser specific feedback based on what i'm seeing on your channel and what you might want to create and how you can put all these things together without having to sell a fucking course or. Niche down or goddamn school community like i can't stand what these other youtubers are pushing all the time because i can't stand that i don't want to sell a fucking course buy your course i don't want to pay a ridiculous ass amount for.
Your coaching all i want to do is have somebody have a real conversation with me about my youtube channel and my strategy so i offer what i also want and like nobody makes it this simple so i do so if you want to. You want a video to watch if you're a brand new creator watch my video with matt kurtika a friend from real life about starting a brand new youtube channel that would be a great thing for you to watch and if you want more.