Here's how to use one niche YouTube channel to promote another. Most YouTube advice tells you to niche down — and that's true — but what happens if you like creating different kinds of content? You make separate channels and use them to cross-promote each other. That way you catch people on a niche, then introduce them to other parts of yourself.
Cross-promote with in-video mentions
Here's how I did it recently. I had a generic video that, on its own, the algorithm wouldn't push because there's no data to work from. So I filmed it first, then directly mentioned it inside a crypto video that was already getting strong organic traffic — burned into the video itself, not an end screen or a community post, because those barely work. People searched the title or used the description link, which jump-started the generic video's data: now it had click-through and watch time, so the algorithm could finally discover it. That creates a positive feedback loop between channels.
Set up your branding so channels reinforce each other
All my channels start with "Jerry Banfield," then niche from there, so the algorithm understands that someone who watched one Jerry Banfield crypto video might enjoy another Jerry Banfield video. When I noticed I loved making dating videos, I split them onto a dedicated dating channel so the algorithm could clearly understand that audience (Hinge, Bumble, Tinder, dating tips) and give it the new-channel boost — then cross-promote back to the main channel.
The six-channel network
My crypto-reviews channel is a discovery engine: I cover and critique every other coin, so search and browse bring in people looking up specific coins, and I funnel a slice of them to my ICP channel (which is otherwise capped, since only so many people watch ICP content daily). My gaming channel looks tiny, but it's where the community hangs out on live streams, fed almost entirely by mentions on my other channels. The lesson I learned the hard way: putting crypto, gaming, coaching, and inspirational content all on one channel killed my algorithm, because the audience that didn't want a given video sent negative signals. But niching alone kills creativity and burns you out — doing only crypto for money made me miserable. Separate channels solve both.
One simple offer
Everything funnels to a single, low-friction offer: a 30-minute call at jerrybanfield.com. Whether someone found me through crypto, dating, gaming, or YouTube coaching, they get the same invitation to hop on a call (recorded if they want), which I price up as my calendar fills. Ad revenue across the growing channels plus an hour of calls a day is a real full-time income from a couple hours of work. If you want the rest of my approach, watch my YouTube coaching playlist here.