Today might be the best day of my life. I launched a paid membership for the Jerry Banfield Family, pushed a new long-form sales page live on jerrybanfield.com, and while I was out playing tennis my first paying customer joined and put down $390 for the year. I came off the court, saw it, and just thought: yes. This is like OnlyFans for men — and I mean that as the highest compliment.
Why "OnlyFans for men"?
When the first member joined, I asked him why. He'd watched my videos for years, and his answer was simple: he wanted to be able to DM me and have me mentor him. That's the whole thing. He didn't want a course or a gimmick — he wanted direct access to a person he'd followed for a long time. We've already traded paragraphs back and forth, he's tried my custom AI model inside the community, and I get to actually show up for him. That direct, personal access is exactly what those platforms sell, and it's what I want to offer the people who've supported me.
To make sure it wasn't an empty room on day one, I invited a few friends in first — Blockchain Pill, Joe Parys, and a couple of local guys — so there'd be a real community to walk into. Then the first true paying member arrived on his own.
What's actually inside the Family
The offer is deliberately clear, because clarity is what makes people join. When you're in the Family, you can DM me directly on my phone, join the weekly live group calls if you want them, book a one-on-one call that's included with your membership, and talk to Jerry Banfield AI any time to compare what it says with what I'd say. I'm also loading in my old courses, so the whole archive lives in one place. It's belonging, membership, community, access to me, and ongoing mentorship — all in one spot.
It's $49 a month or $390 for the year. I actually used my own AI to help set that price: $49 a month feels affordable but serious, and $390 for a full year of being able to message me feels like a steal next to the monthly rate. A year of direct access is a genuinely good deal, and pricing it that way rewards the people who commit.
The case for joining early
Here's the honest part. The hardest thing about launching a community is that it has none of the social proof that makes joining easy later. But that's also the upside: the earlier you join, the more of my undivided attention you get. With one or two members, I can send five or ten DMs in a day. Once there are a few hundred people inside, I'll necessarily be slower to respond. Early members get a level of access that simply can't scale — the closest thing to being in my inner circle.
The trade-off on my end is real, too. I'm spending so much time in the community now that I'm barely keeping up with YouTube comments, which used to eat 30 minutes to an hour of my day. I'd rather pour that energy into the people who've stepped in to support the work directly. You can come in and post a picture, introduce yourself, or just lurk and DM me whenever you want — whatever feels right.
This is the community half of the simple system I run — daily videos feeding a paid community — which I laid out in my simple YouTube growth formula. If you'd rather follow along first, you can watch my newest videos here on the Jerry Banfield Show.