I'm filming this in my studio as a live stream on Twitch, and then I'm taking the recording and putting it up on YouTube. What I'm going to do here is share my nine years of streaming experience with you, and this will really help you as a live streamer and as a content creator. I want to share the key lessons and takeaways, everything I've learned in nine years of streaming.
First, I can tell you that if you want to be a streamer, it's a challenge. This is a tough line of work to be in, mentally especially. So I want to dispel any illusion that streaming is just a dream job.
Who I Am and Why This Is Worth Listening To
You probably want to know who I am and why I'm worth listening to if you haven't seen me before, so let me show you. This is my YouTube channel. I've got over 30 million views on my YouTube channel, with big successes and big failures on it. On my Facebook page I have millions of followers, verified, and it's annoying to pull the analytics up, but I've had over 27 million views on Facebook. You can take my word for it. And I made over $100,000 in 2021 streaming games on Facebook.
Then there's Twitch. Twitch is the area I've put the least amount of effort into over the years, and that's one of my biggest learning lessons. I've completed some cool things on Twitch. I've streamed thousands of hours there, most of it multi-streaming, and I've had thousands of watch hours with as many as 250 viewers at the same time. We've done good work on Twitch. And on my TikTok, I've had a few videos go viral, with millions of views there as well.
Today my YouTube channel is where I put clips from my live streams, and it's the best place to watch. My Twitch channel is the only place I live stream. So the most powerful lesson I can give you is what I'm actually doing right now. This is for you as a streamer, and I think you'll find it really useful today.
Lesson One: Focus on One Platform to Build Your Community
The number one lesson I've learned out of all of this is that if you want to be a streamer, you need to focus on a platform that will be most supportive for you at building a community over the long term. And I've done it every way. I've streamed exclusively on Twitch, streaming several different things: music, gaming, things like that. I've done some TikTok streams, though not that many exclusively, and I have friends who've done very well on TikTok that I've learned from. I've streamed exclusively on Twitch, and at various points on YouTube, both on my main YouTube channel and a new YouTube channel. And I've streamed a lot on Facebook exclusively. And I've multi-streamed everywhere.
What I can say is that multi-streaming sucks. It's too distracting. There are too many different things going on. What you want to do is go all in on Twitch as your streaming platform. After nine years of streaming, I can see that Twitch is the best platform for live streaming and for building a community. There's no algorithm between me and you. If you're following me, you can easily keep up with me for years, just on your list of followed channels. There's no algorithm in the way. The notifications work really well, and people are used to watching streams on Twitch.
I've had big success streaming on Facebook and YouTube before, and I've gotten a little bit on TikTok as well, and what I can say is that Twitch is the place to do your live streams. Don't stream anywhere else. It's a distraction, and there are better things to do on those other platforms. So what I do now is I just stream on Twitch. I do not stream anywhere else. If you want to watch me live, Twitch is the only place. I'm done going live everywhere else. And then I can use these other platforms, if I choose, to put videos out that bring people to Twitch. That's the ideal formula.
Don't Go All In on a Single Platform Either
Here's the balance, though: I've learned you do not want to be all in on one platform either. Yes, it can work well in the short term. I went all in on Facebook for a couple of years, made hundreds of thousands, and blew up. And then I got demonetized, and it all crumbles. That drives home the value of diversity. There are two platforms I use today. I actually don't use Facebook anymore, and I don't use TikTok anymore. Instagram and Twitter, to me, are not even worth talking about, which is why I didn't even put them on here.
One thing I have to offer is sharing my highs and lows to help the community. I often feel like such a failure, even with all the huge successes I've had. Looking at Twitch stats, there are a few people watching, and my mind consistently thinks there should be more: more money, more followers, more prestige. The one reason I've had such highs and lows is because I've jumped between platforms. At various points I focused all in on YouTube. At various points I was grinding really hard on TikTok. On Facebook I put a ton of energy exclusively into growing my page. And there were only little times where I focused on Twitch. The main takeaway is: if you're streaming, make Twitch your home, and then put other stuff out, like videos, on the other platforms.
Why Facebook Is a Weak Foundation
The reason you don't want to stream on Facebook is because it's incredibly unreliable as a streaming platform, and you never want to make your home on a weak foundation. Facebook and TikTok have weak foundations. On Facebook, you can very easily get demonetized, and tons of creators have. I got flagged for limited originality of content when I was a partner. They quickly addressed that and cleaned it up for me, even though some other partners had trouble with it. Now that I'm not a partner anymore, nobody can be bothered to help me with that. I've been demonetized for more than six months off a single post, just because people didn't like it. What I was saying was completely within the law, completely within the terms and conditions, and shared from a genuine spirit of love. I made all of that clear. It didn't matter. I was demonetized. And this is very common. So Facebook is a very weak foundation. You can grow and explode quickly, as I did, but you can also collapse. It's a house of cards.
If you're feeling kind of depressed some mornings, and you're a creator or a streamer, that's part of the creative process. What you want to do is use that to your advantage, to create things that are more useful.
Why TikTok Is the Worst Place to Live Stream
TikTok is the absolute worst place to live stream. It is also a house of cards. The censorship is severe on TikTok. I've had more videos taken down on TikTok than everywhere else combined. I even got my account permanently banned after putting up a video asking whether perhaps Vladimir Putin was getting influenced by aliens, which, I mean, that's a question worth considering. Permanent ban. I asked them to put my account back up, and they did right away, but it killed the video, which was going viral. TikTok is a disgusting platform in terms of censorship and in terms of not having a strong foundation.
Followers on TikTok are almost meaningless. Let me show you. I've got 29,000 followers on TikTok, and there are 68 views on this video. This is as bad as Facebook, where the followers are pretty much worthless also. Two million followers, and a post that went out more than usual got 28 likes. Another one got 9 likes. Two million followers, and if you look at the insights on it, 5,000 impressions. That's a low ratio. Now, I got a lot of my followers off of Facebook ads and off of unrelated areas, and this is why Twitch is so good for live streaming, because Twitch followers actually really mean something.
And it's not just me. Creators large and small can upload a photo to their Facebook page and get their whole thing demonetized over it. I've heard from streamers on Twitch who lost access to their stars for 90 days over a single photo they uploaded and then deleted, and it doesn't even matter.
Why Twitch and YouTube Work Together
Twitch is a strong foundation. When somebody follows you on Twitch, they will have it. There's no algorithm between you and them coming back. This is why I stopped streaming my live streams on YouTube. My YouTube live streams mostly go out to people following me, and there's an algorithm, and the YouTube notifications do not work very well. In fact, I've seen a streamer, Murder, who had a thousand people watching his YouTube live stream at once, and he encourages people to follow him on Twitch so they actually get notified when he goes live. The community is not there for YouTube live streaming the way it is for Twitch.
So the ideal system is to do all your lives on Twitch, and then take clips like this, little parts of your Twitch stream. I take a little part of my Twitch stream, and over on my Stream Deck I hit record when I start talking and hit record again when I stop talking, and then I just upload the clip to my YouTube channel.
To me, the ideal formula, since I can't stand Facebook or TikTok or Instagram as creative platforms, is Twitch plus YouTube. Those other platforms, to me, have a dark, negative energy about them, sucking your time and attention and turning it into profit, like straight up Matrix draining your battery as a creator, giving you as little as they can in return. Twitch and YouTube have a different energy to me, where it's more of an open experience. You can certainly get into the negative on each platform, but there's also a really strong community, a lot more positivity, and a lot more freedom of choice and opinion on both of these platforms. That's just me, though, so you've got to figure out which platforms you vibe with. I used to vibe with Facebook for a while, and for a while I was vibing with TikTok.
Here's the thing: YouTube and Twitch work very well together, because YouTube is primarily long-form content, and if you're watching a live stream, that's primarily long-form content too. This information is really valuable, which is why I'm sharing it.
Why shorts and reels rarely convert to live viewers
If you feel like sharing your Twitch streams to Facebook groups, or doing shorts, that's great. What I've learned in nine years of streaming is that what works for me is not necessarily what works for you. I've done a lot of shorts. Hundreds of shorts. And what I've found is that people seeing reels and TikToks and shorts on YouTube rarely convert into followers that want to watch me live. On YouTube people watch my shorts, and on Facebook the reels were not often translating to live viewers. I've seen streamers who have done well building off of reels, but on TikTok it's barely worth mentioning. The amount of people who will convert to following on Twitch when you put up a TikTok is pretty small.
That said, trust your own energy. If you love TikTok, if you love Facebook, for God's sake don't let me stop you from doing what you love. But if you're telling yourself you should do TikTok or you should do Facebook, you're shoulding all over yourself, and I'd rather you didn't do that. What I'm doing, I'm doing for people, and my goal is this: if you want to grow on Twitch, you really need to be live as often as possible. What's the point of building all these followers if I'm not actually live? If you're not live on Twitch, you basically don't exist. And if you are live on Twitch, you can grow followers directly on Twitch.
Now, the discovery on Twitch: if you've got zero viewers, you need to work it, usually from another platform, to bring them over. To me, YouTube and Twitch work extremely well together. I've found a bunch of streamers to watch on Twitch through YouTube. I search for a game, they've put their Twitch stream up on YouTube as a video on demand, I go follow them on Twitch. Those two work really well together. I've certainly seen streamers blow up off TikTok videos especially. But I'm talking about having millions of views on TikTok and maybe a few hundred followers coming over to Twitch. The ratio is extremely small compared to the ratio with YouTube.
How YouTube and Twitch make earning easy
The second big thing is that YouTube and Twitch make earning income very easy. I've tested paying people to make shorts, and I've tested making them myself. An ideal formula to me is to just stream on Twitch, and then put clips up on YouTube. From there, I get income on YouTube from ad revenue, and I get followers over on Twitch. The Twitch income has been much better than the YouTube income for live streaming. In the week that I switched over, I made over a hundred dollars on Twitch, and people gave over two hundred and fifty dollars to Twitch. That's much more than I got in a month streaming on YouTube.
Someone asked if they could ask an honest question, and here it is. I had an incredible system on Facebook Gaming that I was using. Somebody who worked at Facebook actually contacted me and scheduled a call with me because they were so impressed with the system I made. I was making a lot of ad revenue on Facebook because I was filming live streams that were worth watching after I was live. Facebook gave me a bonus on my ad revenue, so I adjusted my entire system of streaming to capitalize on that ad revenue bonus, and absolutely went off. I made tens of thousands in ad revenue on Facebook from people watching my streams after I was live.
I've seen other people try to do the same strategy, and if you're not a partner you don't even get access to that feature. So I essentially used a feature to make lots of money on Facebook that most people couldn't even do. What I've learned in nine years of streaming is that a lot of the best opportunities are only given to a very small percentage of people, and then if you can use it, it just makes everything super easy.
The year I made over $100,000 — and how it faded
I also got tens of thousands of dollars in stars, and thousands of dollars, probably tens of thousands, from supporters. Then there were bonuses, like for supporters and reels and things like that. I also got sponsored to do some videos, like to play Warzone. I was charging $300 to do a co-stream, which brought in thousands more dollars, and I included that in the $100,000. I also got thousands in ad revenue from YouTube that year, mostly on videos I'd uploaded years ago that people were still watching, but some on newer videos. My entire business online made over $100,000. I made over $70,000 in 2021 directly on Facebook — like, Facebook actually paid me that. Then there were tens of thousands more made indirectly from streaming on Facebook: things like direct donations via StreamLabs, sponsorships, and everything else I already mentioned. It came directly to me, but it wasn't actually paid by Facebook.
However, that all faded away almost immediately, and it's taught me the value of building a very strong foundation and getting people to come to one place. That's a big part of why, today, the best way to work with me and build something that lasts is to join the Jerry Banfield Family, where I'm not at the mercy of any one platform's algorithm.
Someone said they bet I wish I hadn't called myself a black guy. Absolutely not. I have no regrets, and in fact this has been a very valuable experience for me. A lot of times you get taught something in a roundabout way. For example, I put a video up showing how I was making $10,000 a month on Facebook, but that wasn't something most people could actually do. I was getting all the ad revenue and all the followers off of playing these retro games. I watched other people try to do it, and it didn't work for them. It wouldn't work unless you already had a big following and were making ad revenue off of being a partner.
The reason I lost my Facebook partnership is because of how people reacted to me coming out and saying, look, I'm changing my race — that I've identified as white and I'm changing that to black. That is perfectly legal within the law, because there are no objective legal standards for defining a person's race. It is all subjective, whatever other people think. There's no objective legal standard.
Look at patterns, not individual stories
What I've learned in nine years of streaming is that you need to look at general trends and patterns and stop focusing on individual stories. Looking at the past in terms of why this happened, what I can see from all the stories and all the experience is that Facebook is a very unstable platform to create on. Now, unstable can be good. If you're starting from zero, one strategy would be to stream on Facebook Gaming if your friends and family already watch there, and then bring them over to Twitch. That's something I've seen a lot of people do successfully, because starting from zero on Twitch is very difficult. So you might be able to start streaming on Facebook or TikTok and bring people over to Twitch.
But for the long term, if you want to be a streamer, you need somewhere that's very reliable and where there's no algorithm. I've seen so many people get broken on Facebook through the algorithm. Partners that were huge, and Facebook just changed the algorithm and destroyed their live stream, destroyed their whole community. People following them weren't seeing their streams anymore. That happened to me too. The algorithm did better and worse things for me than anything else did, and that's why, in all these years of streaming, you want to really figure out where to focus and have some diversification.
This is the best diversification to have, because YouTube offers a lot of earning opportunities now. You're not going to be able to start out usually making money on YouTube right away, which is actually nice, because on Twitch you can start out making money right away, and you generally have pretty low odds of losing your monetization on Twitch. When I changed my race, I initially did get suspended on Twitch. YouTube did not do anything, and neither did any other platform — just Facebook and Twitch. Then Twitch actually said my account was suspended by mistake after that, and that gave me a good indicator: YouTube and Twitch are pretty solid platforms with more freedom of speech, and TikTok is not at all.
Build a community that's really supportive
Another thing I've learned in my streaming is that you want to make a community that's there, that's really supportive — and the same goes for your objectives. When I was on Facebook, I set the objective that I want to get as many views and get as big as possible. I've been streaming for nine years and have the community I have now because I kept focusing on short-term growth instead of long-term viability. I kept going really hard. I would put everything in and push myself too much and burn out, and I actually quit streaming games twice for over a year at a time.
I've learned you want to have a community that's there, that's really supportive, and you don't want to tolerate people coming in and trashing your community. If someone's being a real pain in the chat, I'll just time them out — that's enough. On my Facebook streams I allowed people to say anything while I was live, because all the drama was helping me go viral. When somebody comes in and comments, and other people get mad, that feeds the fire. Facebook is a platform designed for drama, and if you can bring some drama into your stream in a way that doesn't get you demonetized, you can really go off on there. In the short term it can seem like a good idea to just accept anything anyone has to say.
And there's a key lesson: people don't like to switch platforms. I've been very disappointed to see this. I had tens of thousands of engaged followers on Facebook — engaged followers being people coming back and watching a bunch of time on my stream over and over again. Out of having over two million followers, most of whom were disengaged and not even seeing me, you had hundreds of thousands who were seeing things here and there but weren't consistently engaging, and then you had 10,000 to 20,000 very engaged followers consistently putting minutes watched in every single week. How many do you think, when I said, look, I'm switching over to Twitch because I'm demonetized, actually came over and followed on Twitch? About 1,000.
Followers do not move platforms with you
Getting people to switch from one platform to another took a bunch of posts, a bunch of emotion, and a bunch of asking. I had about a thousand followers, and less than ten of the people who really enjoyed watching me on Facebook, less than ten of the people who were putting a bunch of their time into watching me there, switched over to Twitch. On YouTube the percentage was much higher. There were fewer people consistently coming back on YouTube, but out of those, it was more like twenty or thirty percent who came over when I switched from live streaming on YouTube to Twitch. In fact, out of the people who were really engaged on YouTube, most of them came over and switched to Twitch.
This is why these two platforms do not play so nice together, and it is why you want to build your followers in a place that is sustainable over the long term. I put so much effort into building followers on Facebook, and for better or worse, most of them do not want to go anywhere else. I am so proud of each of the people, like Steve, like Lisa, like Shannon, who came over from Facebook and followed me on YouTube and Twitch, because most people do not do that. This is why you want to think about long-term viability, not short-term growth.
The hard truth about views and consistency
This is what is really hard about streaming, and it is hard for everybody. I used to think I was not getting enough views on Facebook when I would have hundreds of people watching and getting tens of thousands of views on every single live stream. That was because before that I was getting five hundred to a thousand people. Now I am getting five hundred to a thousand people watching and getting hundreds of thousands of views per stream. Sometimes there are periods where you will have big ups and big downs, especially on platforms like Facebook and TikTok, but it just does not stick. I have had some huge ups on YouTube. But Twitch is so consistent. It is consistent to a fault, where no matter what I stream on Twitch, there is an average of about ten people who watch. Sometimes it is a little higher, like fifteen. Sometimes it is a little lower, like five. But Twitch is extremely consistent.
It is difficult to get people to come over to Twitch in the first place, and it is difficult, if you have got nobody watching on Twitch, to get anybody else to watch. But the beauty is that once you do build a community on Twitch, it is very selfless. It is very self-sustaining.
The income reality of streaming
Now, the income on Twitch often is not enough to support you alone. Right now I combine my Twitch income with my YouTube income, and it is still less than a thousand dollars a month. But my wife pays the bills, and that covers it. In my experience, if you want to be a streamer, you might need to rely on somebody else to pay the bills for you. You might need to live with your parents, let your spouse work, or live with one of your kids. Streaming is often something that is a long grind to even become sustainable in terms of income. But I choose to do what I do because I love it, because there is nothing I would rather do, and I choose to focus long term.
I have been asking this a lot lately: where is the best place for me to stream for the long term? Because I am so sick of thinking short term. I am tired of thinking about my concurrent viewers right now and how many people watched that last live stream. I have noticed that a lot of what you think of as success is built on long-term relationships. About half of the people watching live on Twitch right now have been following me for at least a year, and that is where you start to get a serious connection.
I have been following people too. My favorite streamer on Twitch, I have been following him for over five years now, ETC Kid. He makes fantastic music. I have spent hundreds of hours listening to his music and watching his show, and I found him five years ago on Twitch. There is almost nobody like that from the other platforms. When I used to find people on Facebook or TikTok, and I do not use either of those anymore, you would be lucky to see me three months later. But I found ETC Kid on Twitch, and I stopped using Twitch several times for like six months or a year, and I am still following ETC Kid and easily able to see his show again.
Success can be its own trap
This is my experience, and if you feel like you are really struggling as a streamer, that is normal. One of the worst things that can happen to you as a streamer is to actually have a bit of success and a bit of a boost from the algorithm. Because if you have never had much success, in terms of making tens of thousands in one month, getting companies to sponsor your streams, and thinking you are a big deal for a little while, it is a long way back down to being a regular small streamer. We need that perspective. I have had over fifty million views on things I have created. Actually, over sixty million views if you throw in TikTok. I have had over sixty million views on things I have created, and I swear, like every other day, I feel like a failure as a creator online. I think that is just a normal part of streaming.
The opportunity is that I am looking for consistency. I want a place where I can show up to about the same number of people watching, with slow, steady growth, where we pick up a few new followers each day and a follower or two gets disinterested and leaves. Slow, steady growth is ideal for streaming. If you blow up, it actually often breaks things and ruins things. So streaming ultimately needs to be a labor of love. The only reason I am still streaming is because I absolutely cannot find anything better to do with myself. I really cannot find anything better to do with myself than go live on Twitch and cut portions of my stream into clips on YouTube.
Building versus maintaining a community
Someone asked whether I think it is easier to build a community than to maintain it. Yes. I have struggled the most with maintaining and being consistent. Most of the people I see who you would look at and think are successful, in terms of their concurrent viewers on Twitch and the money they are making, have been extremely consistent in showing up in the same place with a similar kind of content for a long time. This is why Twitch is so good. I think it is the easiest platform to be consistent on. All of these other platforms can help you grow, but they are also more difficult to be consistent on because of the algorithm.
I built my TikTok and got twenty-nine thousand followers fairly easily on there. I got to two million followers with a bit more effort on Facebook. But maintaining them is a real challenge. It is a real challenge when there is you, the algorithm, and then your followers. That is much more difficult. On Twitch, you do not have the algorithm, so it is literally just you connected directly to your followers. Twitch just shows people you are following without discriminating based on the type of content. It does not matter whether I am just chatting or whether I am playing a game. Twitch will show you when I am live according to the notifications you set, whether or not there are many viewers on my stream. On Facebook and TikTok, those platforms drive you to make certain kinds of content to hit the algorithm, which is really annoying for maintaining a community over time.
The number one lesson: stream on Twitch
So if I could isolate the number one opportunity I have learned with streaming, it is Twitch. Stream on Twitch. It is crazy to think how much bigger the community we have could be. There is some parallel universe where I just locked it down and streamed on Twitch the entire time. I do not know, either I might have burned out, who knows what would have happened, but the Twitch community here would be massive if I had done that. Either that, or I would have got banned, maybe. Who knows.
This is another reason you do not want to multi-stream. You want to build your community in one spot, especially for live. As a live streamer, it really helps to have a supportive community who is actually here, and where everybody gets to know each other. Being a live streamer, I am only about half of the equation. It is the other people you can chat with and the community that develops that is the other half. Then it is the interaction between me and the community that really makes a live stream. This is why it is so hard to get started when it is just you.
What I did to really practice for live streaming, before I started doing it on a regular basis, was film thousands of videos. So I am very comfortable talking and streaming to no one. I can just talk the entire time. Today, nobody could have shown up for this stream and it still would have been probably eighty or ninety percent very similar. The comments and interactions add some significant value on top of that. Someone made the point that focus will be the key to maintaining followers, and I agree. I have found that when I have grown the most is when I have focused on a consistent content creation recipe. And I personally cannot be tamed into just doing games or just doing one game. These platforms often guide you into doing certain types of content, whereas what is nice on Twitch is that I really have freedom. I can just chat on Twitch, I can stream games on Twitch, I can do all of that in one single stream, and then just drop the clips on YouTube and take whatever views I can get there. When I was streaming on those other platforms, you really need to create your content specifically for the algorithm or your existing followers will not even see you, let alone anybody else discovering you.
Diversify, but pick a home base
There was a point raised about copyright strikes, and yes, you can get flagged on Facebook, YouTube, and TikTok very easily. This is why I say focus on Twitch, but it is also good to put stuff out elsewhere. You need to put things out at a minimum to YouTube, and if you prefer, you can put them out to other platforms too. You do want to have a diversified presence as a creator. Because you know what happens? My Twitch account was suspended for two weeks when I changed my race on Facebook, and I guarantee you, if I had just changed my race while streaming on Twitch, it would not have gone down the same way, because Facebook is a drama platform that puts drama out everywhere.
Why one platform is never enough
If I had just shown up on Twitch and changed my race mid-stream, that probably wouldn't have been a big deal. But I did it on Facebook, and there it became such a big deal that it spilled over onto other platforms. On Twitch, I got suspended for two weeks over it. That experience taught me something I keep coming back to: you don't want to be doing only Twitch. If you get suspended for two weeks, or you're not live, or you're sick, or whatever it is, you need to have built your Twitch audience off of other platforms so it doesn't all disappear at once.
Some platforms are different. You could just use TikTok and not build anywhere else, and it can work. I used Facebook for quite a while and got tons of growth without leaning on anything else. The catch, in my experience, is that it's often short-term, very fragile growth. It can vanish quickly, and you don't have much control over it.
What I've found makes a really happy community is a consistent community. That's a big part of why I love Twitch. On Twitch, it's the creator's decision to ban people, not some bot running algorithms. One of the reasons I started multi-streaming again is that people kept getting banned off my Facebook streams by the algorithm. Someone would post a comment, get blocked, and then they couldn't comment on my live streams or anybody else's. TikTok is really bad with that too. On Twitch, that control sits with me and the community instead of an automated system.
Building a following the manual way
When I committed to Twitch, I went through and looked back through thousands of my followers and tried to figure out who was actually a live streamer and who just had an account. I clicked through thousands of profiles, and I followed everybody who looked like an active live streamer, because Twitch has a great community for live streaming. It's very easy to connect with other streamers there. YouTube and Facebook make that harder, though TikTok has some good newer features that make it easier to connect with people. On Twitch, reaching out streamer to streamer just works.
If you want to go deep on the exact tactics I've used to grow across all of these platforms, I've put a lot of it together in my YouTube Coaching playlist, where I walk through what has and hasn't worked for me over the years.
My ideal recipe: stream on Twitch, clip to YouTube
Here's the workflow I've fallen in love with. I do this live on Twitch, and I want almost every moment of my Twitch streams to be recorded and then put out as a standalone clip on YouTube. To me, that's an ideal recipe. It might sound unreasonable, but I want basically all the value I offer on my Twitch stream to be searchable on YouTube. YouTube is so good for that, because I can take this one part of my live stream and stick it up as a dedicated video.
The ideal way to grow, as I've come to believe, is through evergreen content that earns ad revenue consistently. Even if I don't upload anything to YouTube for a while, I still get hundreds of dollars a month in ad revenue from the videos that are already up there. That's the power of building a searchable library instead of chasing one live moment at a time. I've tried so many different things streaming, and doing my Twitch stream in a way that I can clip every moment of it into YouTube is what I've come to love most.
If this is the kind of thing you want to get connected on and go deeper with, the best way to work with me on it now is to join the Jerry Banfield Family community, where we can talk through your own streaming and content setup together.
Next, maybe I'll break down my full system for streaming on Twitch and clipping to YouTube. If you found value in all of this, I'd love for you to come talk with us live and be a part of the conversation. Thank you for reading, and I'll see you next time.