It's February 18th, 2025, and it's my 5,013th day on YouTube. Today I created three more YouTube channels, all of them ones I had deleted before. So this is going to be the first video for my second Jerry Banfield autobiography channel, because I want to really segment my content for different audiences. If you want to watch my vlogs, this Jerry Banfield autobiography channel is now a dedicated vlog, an "all I do is talk about my day" channel. The idea is that you could essentially go back through it and hear about my entire life. I'm not going to try to march back through the past the way I did before. I'll just share stories from the past where they're relevant as they come up in the present.
Three New Channels in One Day
So I created this autobiography channel today, and then I created my fourth gaming channel, kicking it off with my first ever Warzone solo win on that channel. And then I created my second crypto reviews channel, which I had previously deleted. That old channel had hundreds of crypto reviews, tens of thousands of subscribers, and was making thousands a month in ad revenue. I deleted it trying to be a good boy, feeling like I should stop being so negative. But now what I'm doing instead is segmenting my crypto content. People who want the "going to zero" videos are mainly coming from search results, and those kinds of videos drag down my views on the main channel.
I also remember learning that you should never have more than one video a day on a single channel. More than one video a day is just really garbage for your reach, and the algorithm sends you down the sewer. So the rule I follow is one video a day per channel, and segment your channels. So I ran a contest today for people to see if they could figure out what I did, and nobody was able to figure it out. Nobody guessed that I had created three new YouTube channels today. I went through the open chat and there were so many people guessing so many things, and nobody got it. So I think I'm going to cancel the giveaway, since nobody can get it before I publish. I could just publish this on my autobiography channel and leave it there to see if anybody manages to find it on that channel, which might be kind of funny.
I regretted deleting all these channels before. Sometimes the solution is just to go fix it. I really want a crypto reviews channel where I can just do "going to zero" videos, where the whole channel is going to zero videos, because there are people who don't want to watch that on my main channel. My main channel will be the hype channel, whatever I'm hyped about, like ICP. The other channel will be the going to zero videos for a different audience.
Rebuilding the Experience Channel as an Archive
Then there's the autobiography, and I also changed the experience channel as well. The experience channel is where I was doing vlogs. But what I'm going to do now is re-upload all my old videos that I want back up there, except gaming, because gaming needs its own channel. I have so many great videos that I just deleted. I was already doing different formats and different titles on this channel, so what I'm going to do is go through and upload all my old videos. For example, this one I deleted off my Jerry Banfield recovery channel when I deleted that old channel. This is a video that should be up, a great video about getting sober, a great presentation. If the average watch time on it was four or five minutes across 15 views, then some people genuinely watched it. The idea is that this will be my archive. This channel will hold all the old videos, older vlogs, all my old autobiography videos. It'll be like an everything-else channel.
So I can put one video out a day, a video every four hours across six different channels to put all the videos out on. And then I'll put all the videos on X as well. The X algorithm seems more flexible for different kinds of content, like a picture of my dogs, a going-to-zero clip, or music. On X I don't feel like I have to constantly optimize everything for one kind of content. But on YouTube, you really need to optimize very carefully for your different kinds of content. One reason is that X just has a lot of impressions from people scrolling through, whereas YouTube is all videos, so it's more competitive. It's cool to put these old gaming videos up. I'm going to put a lot more videos on X and use X as a backup video platform, plus make posts on X whenever I feel like it, like I did with my dog today.
I've been thinking about doing this for a while, and I'm really happy to get these videos back up and to realize that I'm a full-time creator who wants diversity. What I love is that among all these channels, I've filmed so many videos, and it's crazy that there are so few of them up. So there'll be two channels, gaming and experience, where I'll just be cranking out old videos. I might put some old crypto reviews up too if they're still good, cranking them out on that channel as well.
Bringing Twitch Back In
For the music, I'm also reconsidering just being a music streamer on Twitch. I think we're going to need to open Twitch up to filming all my videos again, because with all these different channels I may want to do one music video, one autobiography video, or a crypto review in a single session. Maybe in the future I might want to do a gaming video too. I might as well hang out on Twitch. I don't think I need to specialize and try to super-optimize my Twitch. I might as well just record and hang out with people there. It's just the Jerry Banfield experience, and it is the best free experience you can have with me.
I'm also testing a members-only feature where people can see what my upcoming video is here. What I don't like about it is that it shows members first on this one, which does spoil it a little. But it does get some people anticipating it, and I'm going to try it because it gives you a real reason to become a member. If you can see that you get a video before everybody else, that's a nice reason to join. It spoils it a little, but at the same time it builds some anticipation. So I'm going to test and see how this works, putting a members-only post out and seeing if any more people join, because I would love to get more members on my channels. To me this is the clearest reason I've ever seen to be a member. Getting videos early would be really cool, and it gives you a preview of what's coming ahead of time. That's a new YouTube feature I'm excited to try.
Tennis, Massage, and Role Models
I didn't make a vlog yesterday because I was busy setting up new channels, playing tennis, and getting a massage from a new therapist. I really liked the new therapist yesterday. I already scheduled with the first new therapist for next week, so I'm going to try her one more time. I'm really grateful. When I looked around, I only found two therapists I really wanted to work with, so I'm glad I like one of them and want to go see her again. She did a really deep massage and did a lot of cupping on the back too, and it was very effective. My other massage was great as well. I'm glad I have choices.
I also had tennis yesterday, and man, I got my butt kicked by a guy who could be my dad. He whooped me in two sets, and he was 6'1" or 6'2". That makes me want to go do some more coaching lessons and watch some more tennis videos. I told him he's an inspiration. You see so many bad examples of people who were born in the 50s whose bodies are just gone, sick, fat, and hurting. And here's a guy who went to the gym at the same time I went to yoga, then met up with me and beat me at tennis out in the Florida sun in two sets. That's so inspiring, and it's unusual these days. In my experience it helps to have both positive and negative role models, and this guy is a big positive one for me. That's what I'm aiming for: that 30 years from now, I can get out there and play singles and beat a guy who's the same age as my oldest son.
I think it really helps to have those negative role models too. My dad died in his 60s. He didn't do what this guy did. He didn't take care of his health, he didn't put any priority on it, and he got physically inactive. So I'm really grateful to be back with this autobiography channel, and grateful to see where we go from here. If you ever want to dig into how I think about coaching, lessons, and showing up, you can explore my YouTube Coaching playlist. If you want the old biographies, they'll be on the experience channel, where I'll put them all back up if you missed them. And I'll keep the videos on this channel under 10 minutes, like I said I was going to do on the last channel but then didn't.