Six Videos a Day Minimum
If you really want to be a content creator full time, I'd say you should be doing a minimum of six videos a day. I know that sounds like a lot to most of you. I listened to a Gary Vee video recently — I don't usually listen to him, but it was outstanding. He was laughing at people who told him they were content creators because they published five pieces of content during the week. He said that would be the equivalent of training for some physical event — maybe not a marathon, but say push-ups — and doing five push-ups during the whole week. Obviously ridiculous. That's what I hear when people tell me they're a content creator, and then I see the amount of videos or pieces of content they're actually putting out. To me, you need to be grinding out a huge amount of content if you actually want to make money as a content creator. You can debate quality all day, but quantity is not debatable.
What I do is put out six videos a day — long-form videos on YouTube, every day. I do all the videos myself, and I use AI to speed up my entire workflow, but I actually film every video myself. If I want edits, I use AI to do edits. I use AI to do thumbnails. I use AI to generate descriptions, chapters, and titles. I use AI to generate videos. But I generate the ideas, or I talk to AI about what I'd like to film, and I grind out six videos a day. That allows me to make thousands of dollars a month as a content creator.
You Need a Business System Behind Your Content
In addition to grinding out content, you also need a business system behind it. I have friends who have gotten millions of views on Instagram, and they don't make any money because there's no business system behind their content. I was talking to one of my friends today, and she doesn't have any money. She doesn't post enough to be a content creator — she might post a video once a day or so. If you want to be a full-time content creator, you either need to do a whole lot of content for organic reach, or you need to use paid ads to get a very specific offer out there — or both. If you're not doing one or both of those strategies, it's unrealistic to call yourself a content creator and expect that you're going to be able to generate income.
But even if you do post a bunch, you still need a solid business system behind it. You need different ways to make money. Ideally, you'll get ad revenue directly on your content. YouTube is generally the best place to do that, although TikTok has ad revenue now, and Instagram and Facebook have income-sharing programs — I made lots of money on those before. On X, if you get high enough, you can have some income there too. Then there are other platforms you can monetize directly, things like Patreon, or Skool, where I have the Jerry Banfield Family. You need to have your content actually monetized.
I earn hundreds of dollars a month, and I just started. I deleted everything in 2025 — I was so burnt out — and started from scratch a little over four months ago. Just on two monetized channels, I get over $500 a month in ad revenue, on channels I started from scratch four months ago. And the markets those channels are in are not even doing very well right now. Those channels are in a position to earn thousands of dollars a month in ad revenue whenever the crypto market comes back.
Sponsorships and the Integrity Test
Then I make money with sponsorships too. I got a $25,000 sponsorship in 2024 when the videos were doing quite well. I got tens of thousands of dollars in 2021 getting sponsored to play Call of Duty Warzone with people. I got sponsored to play crypto games in 2022, and I got a big crypto sponsorship in 2024. I haven't gotten many sponsorships in a while because I've been building these new channels from scratch. About a year ago, after getting tens of thousands of dollars in sponsorships, I got tired of taking them — tired of shilling everybody's coins all the time — so I stopped. Now I'm in a position where I'm ready to take some sponsorships again, but they have to pass my integrity test. I'm not just going to let anybody show whatever they want on my channel anymore.
That's another issue you'll run into: if you're just posting like crazy and hoping you're going to get sponsors, that can work. But what happens once you get a sponsor and they ask you to show something you don't even believe in? Are you just going to take that money and say whatever you need to say? You need to post so much as a content creator that you can afford to say no to sponsorships.
Dominate One Platform
Ideally, you want to post a lot of different kinds of content. Gary Vee said he posted hundreds — he had people making hundreds of different pieces of content in a single day for him, on the interview I saw. Obviously, he didn't do it all himself. I'm looking for how I can post even more than six videos a day, because I'm just focusing on YouTube right now. To me, YouTube is the number one platform to be a content creator on. It has built-in monetization, it has all formats, and it has the longest history. The other platforms tend to produce a lot less results. I might test them with some videos at some point, but I'd probably need to hire somebody to do those. So ideally, you want to start out where you can just dominate one single platform — and then you've got to post like crazy on it.
The idea that you're just going to create one great piece of content that goes viral is, 99.9% of the time, ridiculous. Almost all content creation is just a grind. Even if you are doing the Mr. Beast thing and hitting hundreds of millions of views, there's a whole bunch of people working on that, and he has a huge existing audience. Coming in out of nowhere hoping to do the same thing is completely unrealistic, and you'll see how unrealistic it is when you keep trying it. I've seen so many content creators over the years try the Mr. Beast strategy — put a month into making one video, try to make it perfect — and then get a few hundred views.
The Math on Grinding Out Views
What I do is just grind out six videos a day, and I've gotten 500,000 views in the last four months on brand-new channels. That's because every one of my videos, on average, gets around 1,000 views. Yes, some of them might get four or five thousand, and others might get 100 — but on average, every video gets around 1,000 views. So I do six of them a day, and I get 6,000 views. And every 6,000 views I get is generally equivalent to at least 50,000 to 60,000 impressions — that's the number of times my thumbnail is shown. That's why I've put a watermark on my thumbnails now: every thumbnail reminds people of the call to action, even if they don't watch the video — join the family.
If you want to crank out a bunch of content, you're going to need sponsors and ad revenue, or you're going to need to sell something — and to me, the best thing to sell people on is a community. When you're creating content, it's generally a one-way transmission: you're watching my video, but I don't see you at all. I just launched my community within the last month or so, and I'm grateful we had five new members join yesterday. When you join the Jerry Banfield Family, we have a two-way relationship. Now I can get to know you, and you can get to know me — though you already know me from my videos. The main value is to come in, introduce yourself so at least I know your name, and then tell me which of my videos you like and what you'd like me to make more videos about. If you want a one-on-one call where you can talk to me, tell me how my videos influenced your life, share what kind of videos you think I should make, and ask me questions about things I've talked about in my videos — you can do all of that in the Jerry Banfield Family.
Build an Efficient Creation Process
So if you want to be a full-time content creator, or even just take your content creation seriously, you really need to grind out a huge amount of content as fast as possible. The key to grinding out a lot of content is building a very efficient content creation process. This is why I don't edit any of my videos — and if any of my videos are edited, they're edited using AI. For example, with my gaming videos right now, I have 300-some hours of gaming livestreams that I did over the last five years. I just dumped all of that into AI, gave it instructions, and it's cranking out edited videos — yesterday it took about 12 hours and produced all kinds of them. If you want more help building your channel, I share everything I've learned in my YouTube Coaching playlist. I hope to see you in the Jerry Banfield Family.