I'm Jerry Banfield and it's September 26th, 2026. What a fantastic week this has turned into. I've made a huge breakthrough today in my business, and I recorded a video documenting exactly how it happened in my mind in real time on my Jerry Banfield for Creators channel. If you want to see exactly how it happened, that's the one I'd want you to watch. It's called I Was Building the Wrong Business Then I Did the Math. I've also come to a really nice position with my dating, especially as I elaborated in yesterday's vlog. I'm feeling so excited. I'm going to just print money, baby, and offer value.
I started listening to the book Essentialism, and just listening to the beginning of it produced a big, big breakthrough in my mind. I'll document how all of this happened. I also got jealous about my ex-wife and her boyfriend today, and I'll share how I laid that out in an AA meeting, where some of the same people I pissed off in the past were laughing and connecting with me. It was awesome.
Done Chasing Women, Done Chasing Low-Value Work
In yesterday's vlog I was talking about how I can't move in with my mom and how I'm done chasing women. I texted the queen again and she didn't reply, and I was feeling bad about that. But then I realized I'm done chasing women. I'm just going to let women come to me. I'm not going to worry about it. I'm going to get my business and my money right, and I'm going to get in a position where I attract women to me, and that feels really good. I'm not going to waste my time with any woman who isn't very interested in being with me, and the same thing goes for my business. I'm not going to waste any time in my business doing low-value crap.
So I took a big inventory of all this low-value crap and I asked myself: what is the best thing I can offer in my business? If I could only offer one single thing across all of my business, what should it be? I got there by listening to Essentialism, and ironically, I got to that book because of my frustrations with dating. This is why I've been so focused on the idea that how you do one thing is how you do everything. So many people told me, don't date. But my inefficiencies, my pain and frustration in dating have helped me find the same kinds of thinking that were sabotaging my business. I'm now in a position to make $1,000 a day working six hours a day in my business, and that is fantastic.
I started reading Essentialism because of the research I did in Gemini about dating. I told it my exact problems with dating, and the book came out of that. As I read it, I realized this is what I need to do with my business, and all I need to do is my business. I swear I've tried to do this so many times this year, to just laser in on my business and not worry about dating, and I finally got the point this time. Dating has been the biggest misery and suffering all year, but it has helped me get stronger in character. A hacker stole $20,000, and I was thinking I might have to move in with my mom, as I posted about on September 23rd. I don't want to move in with my mom, and so I've dug deep and found the motivation. I'm tired of messing around in my business.
The Two Essentials: Videos and Calls
I realized that if I cut my business down to the essentials, there are two things I really need to do. One is create and publish videos. That is what I'm fantastically skilled at. It gives free value to people all over the world, and publishing videos is the number one activity I've ever done to make money online. Then the question is: what's the best way to monetize that, and what's the number one thing I should focus on selling? As I described on my Jerry Banfield for Creators channel, where I explained how I was building the wrong business, I realized the only thing I need to have is calls.
Calls with me should be the gateway to do anything else. Anything you want to do with me should be done through a call. If you want to buy the clothes I wore out to the club, then schedule a call with me and talk to me about that, and it'll be cheaper than bidding $10,000 or whatever on eBay. Anything I do with somebody should happen through a call where I have that person face to face on Zoom. Then you say, Jerry, I want an autographed book. I want to buy those clothes you wore out to the club the other night. Here's what's going on with my dating. I don't need to be live streaming unless it's just for fun. The only thing I need to do for money is one-on-one calls.
One-on-one calls are where this becomes a two-way thing, and I could do something like three hours a day of them. I've been averaging 90 minutes a day of content creation, and that's one way. That's from me to you. I don't see you, but you can see me. The two key pieces I need in my business are, first, very good me-to-you communication, which means long-form videos and short-form videos. Second, I need a really high-quality way for you to communicate with me. I'm tired of comments. I'm tired of DMs. I'm tired of reading other people's posts.
Why I'm Done Going on Other People's Shows
I've had fun going on other people's shows, but I get more value and more views if I just do my own videos. If I go on somebody else's show for an hour and a half, I could have made three videos in that amount of time. Instead of being a part of a show, I could have 100% of the attention the entire time. A guy locally started a podcast and had me on it. The last time, he paid me $200 to go on his podcast, and he said he didn't want to pay that much, because everybody else was accepting $50 to go on it. I told him his podcast is not worth my time unless he gives me at least $200 to do it, because I could make my own videos at home and sell my own stuff.
So I ran all kinds of calculations, and I realized all I need to do is sell three one-on-one calls every day. I have the calls listed on my website at a full hourly rate, and I'm going to offer a discount coupon everywhere, which I just realized I don't have set up right now. So I'm setting it up, and you'll be able to use it on the coupon page of my website to get money off the call.
I'm sure some of you are thinking, how are you going to charge hundreds of dollars for a call? Who's going to pay that? Most people won't, and I don't need to pay any attention to anyone who won't. If somebody pays it, they get my full attention for an hour. Back in 2023, and for a couple of years around then, I had people consistently paying over $300 to schedule an hour call with me. Sometimes I'd have two or three calls a day, and I felt so good making all that money. But I didn't need to make all that money, because I was living with my wife at the time and she was making plenty of money too. I got tired of doing that many calls, and the calls were insanely repetitive. Every call was about Internet Computer Protocol. Every call was talking price. Every call was moving tokens around and staking. It was boring.
With the audience I've got now, we can have much more interesting calls. Some of you are very interesting. And with the system I've now got to sell through my shorts, I can burn captions into all of my shorts that say: go to jerrybanfield.com and schedule a call.
My shorts get tens of thousands of views every week across platforms, and I'm going to fire all of those back to my website too. Every time 10,000 people watch one of my videos, even if only one of them wants to schedule a call and actually does, that should be one call a day, every day, seven days a week. That should be $10,000 a month, and $30,000 by the end of this year. That will easily be enough money to stay in this house and not have to move in with my mom.
Getting Hacked, and the People Who Didn't Believe Me
What I hope has been cool for you to see is the entire process: how I got hacked just a few days ago and lost $20,000, and then had to deal with all these people who don't believe me, saying, oh, this guy's so desperate, he must have rugged his own coin. Yeah, I see how that makes sense if you're thinking short term and not doing much thoughtful analysis of the long-term situation. It makes no sense for me to launch a meme coin and rug it three hours later, when the best time to rug it would have been after the price went up much more, so I could rug it for $100,000 instead of $20,000. If I was going to do something like that, I'd have gone for at least $100,000, not $20,000, because $20,000 does not make a big difference to my financial situation. $100,000 would pay off all my credit cards. So I've had to deal with all these fools who have not thought things through, talking all kinds of shit.
And you know what? The Jerry meme coin and JBBJ, I'm going to continue supporting those. When I start getting more cash coming in, I'm going to stack those up and buy them so that everybody who's been in my meme coins makes profits. I'm even thinking of dumping all my ICP to put it into the Jerry coin and trying to get back what I had before.
What's amazing is that just a few days ago, something happened that you would have thought would break me. I was looking at the possibility that I might have to move in with my mom. I shared that with everybody, and it motivated me to dig deeper. Now I've got a system. I'm sure there's one person a day in this world who has a few hundred dollars and would love to pay it to talk to me. I've used AI to go through my entire website, remove Skool, and remove Acuity Scheduling, which I canceled at $50 a month. I finally have the booking system directly on my website, so I don't need all this third-party crap anymore. It's all straight on my website. I tested it, it all works, and the AI rebuilt it.
There are people all over the world who would love to talk to me, and I've got a long-form sales page that lays out all the different kinds of things you could talk to me about. For example, if you're in debt and you're stressed out and frustrated, you might want to learn from me how I'm not stressed out and not frustrated. That's something amazing that somebody with a bunch of money couldn't even help you with, because they don't get your situation. But I do. And if you're struggling being single, I can relate, and I mostly listen.
Applying the Same Standard to Dating
Let's tie this back into dating, because I've realized my dating needs to be handled the same way. I should only be talking to women who are very interested in me, who text me first all the time, who ask me to hang out all the time, who want to go on dates with me, and who are trying to make moves and have a relationship with me. I have no interest in interacting with any other woman in any context except as a friend, and I don't need that many more friends in my life. I've already got enough to do, and I get all kinds of validation online. I'm good.
If a woman is great at playing tennis, or really funny, or wants to watch the same movies I do, I'm down to hang out with her. But at the same time, I'm going to be superficial enough that I won't have a woman as a friend unless I'd also be happy if something developed romantically. I'm not going to get caught up with someone who drinks and smokes weed and has a messed-up life, and then somehow fall for them because we're friends. No, I'm good.
It's the same thing with guys. I don't hang out with dudes who are broke. You might think that's funny looking at my situation, but most of the dudes I hang out with have plenty of money and can afford to do things like play tennis and have a membership at the Vinoy. I live a very wealthy life even with debt, and I'm going to print a bunch of money going forward. Dudes hang out with me because I'm a very abundant person. I don't hang out with dudes who are broke, don't work, and don't have stuff going on. I hang out with dudes I think are winners. So I'm only going to have a woman as a friend if I think she's a winner too. The women I hang out with are cool, good looking, and fun, and I'd be okay if those friendships developed into romantic relationships. That's what I'm doing going forward.
The 24-Hour Rule
I put that to the test today. I'd been texting a woman who submitted my contact form before. I sent her a message yesterday at 7:50 a.m., and it took her more than 24 hours to respond, same as the message before that. I'm like, I'm good. I'm out. I'm done. I'm not spending my time on this. If you don't respond to my messages within 24 hours, I'm not interested, and I don't need to go back and forth with you. You're wasting my time.
I like to keep the number of people I talk to relatively small, because every person you talk to takes energy, attention, and thought. Going back and forth takes time, and I want that energy and thought to go into my business. So I'm going to let this woman go. I'm not going to reply to her message. I was thinking about whether I should say, look, you're demonstrating that either you're not emotionally available, you're too busy or distracted, or you're not that interested in me. Whatever it is that's taking you a whole day to respond, I'm good. I don't need to spend my time or attention on you. I'd rather just shut that door and not think about it.
Same with the queen. I'm finally finished with her. You don't respond to my messages? I'm good. I'm done. I am disgusted by the feeling of being the guy whose message a woman looks at without feeling any enthusiasm. That disgusts me. I would rather ghost or not show up, and err on that side, than be a guy sending a message that a woman doesn't even take the time to listen to as a voice memo because she doesn't care, doesn't have time, or doesn't feel like it. No. I'm going to sit here. I'm the prize, and I'm going to keep turning myself into more of the prize. I am the king, and I shall wait for women to come and apply to be my queen.
I changed the date page at jerrybanfield.com/date. That page now sells a call with me. I'm not talking to women for free from YouTube. The woman I want to talk to is the woman who would use the coupon on the date page to sign up and pay hundreds of dollars to talk to me.
That's the woman I want to talk to. I'm being a little weird about it, because I actually put the coupon a bit lower on the date page than what I just described, so there's a little extra there. I probably won't mention that again, but that one's an even bigger discount. I might have to change that one up, but for now it's there. I'm only interested in talking to a woman who is so interested in me that she'll pay hundreds of dollars to introduce herself to me. That's the kind of woman I'm interested in.
I'm so sick and tired of being admired that I wish I would just die and get fired and dropped from my label and stop with the fables. I'm not going to be able to top what my name is. I'm tired of all these uninterested women wasting my time and taking my money, not thinking I'm funny, making me look stupid like a Cupid who can't aim an arrow. My sight is narrow, and all I want is a woman who is very, very enthusiastic about me. Anyone else gets no attention and no time. I'll go out by myself. I'll take myself to the movies. I'll do whatever I want to do.
No More Texting First
I was thinking about how I communicate with my guy friends. I call them if I want something or if I'm wondering how they're doing, which rarely happens more than once or twice a week. So I'm done trying to text women first. Maybe if I haven't heard from a friend in a while, but even then, I have one friend I haven't messaged in a month, and this is a good friend we've done a bunch of stuff with. Angela, who you saw in a collaboration with me. I haven't messaged her in a month. She's dating somebody right now, and I'm just not that interested in how she's doing. She posts reels, so I can see she's fine. I'm good. And I've got the offer now. That feels good, because I've already done enough in my life in terms of relationships.
A Surge of Jealousy
This morning my ex came to pick the kids up. My mom lives across the street from her, so I could see her car was gone last night, and I don't know if my daughter asked her or I said something, but she was out with her boyfriend. I was having a great morning. I woke up with both my kids, which I don't usually get on the weekends. I usually have them Monday, Tuesday, and Wednesday, so my ex has lots of time to work during the week since she has a full-time regular job. I can afford to take more time with the kids during the week and give her more time with them on the weekends. Plus, I usually see them on the weekends anyway, but she gets to have them sleep over and do stuff with her family. Maybe someday we'll switch the schedule up and I'll have more weekend time.
But I felt this surge of jealousy that she's out with her boyfriend and I don't have a girlfriend. And then I asked myself: what exactly do I need a girlfriend for? I have videos I can watch online that get the job done for me in five or ten minutes with no hassle, that don't cost anything, and that are satisfying. I enjoy being able to film videos all the time. I enjoy that nobody bitches at me in my house. Nobody blames me for their problems in my house. I am free to do whatever I want, whenever I want, here, and that feels really good. I'm able to film videos and speak how I want to. I've been so focused on the positive things about having a woman, but there are a lot of negative things about being in a relationship too, and there have been so many negative things about dating.
I Should Be the One Doing the Rejecting
I shouldn't be getting rejected anymore. I should be rejecting women. Picture a woman paying hundreds of dollars for a one-on-one call with me and then me saying, no thanks. That's the position I should be in, with the way I think, the way I communicate with the world, and the following I have online. I should be the one doing the rejecting. As a woman, if you just approach men, you're going to have opportunities, but often women don't want to approach most men. Women are often looking for an outlier, a guy who's much better than usual. And I fit that criteria for a subset of women. Not for the women who want a lawyer or a doctor or a corporate guy. But for the hippie types, the light-and-love types, the ones who want a free thinker who didn't get the shot, I am the alpha. I am the special one. They'll come to me, and I can reject them when I'm not interested.
I have allowed myself to get rejected so much in dating that it's sabotaged my self-confidence and screwed up my business. So I shouldn't be getting rejected anymore. I should have people coming to me. I should be giving out tons and tons of value in my business for free, in something like 90 minutes of videos a day, and then nobody gets any attention from me in my business unless they pay. No more DMs on Skool that take up my time for almost nothing. No more cameos for $20 where I spend five minutes filming a video.
I'm canceling all my eBay listings. If you want one of those items, schedule a call with me. I'll factor in the price of your call, and then you can make any kind of custom request you want to my face, and I'll do whatever I can to sell you what you want. I'm not going to have people trolling my eBay auctions with fake bids and then sending messages pretending my meme coin somehow affected their ability to pay $17,000 for my auctions. All my calls now go through my website, and every video has the same call to action: go to my website and schedule a call. Man, that feels good.
Turning a Bad Mood Around at AA
I had an amazing experience today at my AA meeting. After my ex came over and I got jealous, I got into a bad mood, and I went to the meeting in that bad mood. It's round robin, so everybody shares, and as it was coming toward me, I thought, damn. My mind was full of negative, nasty things to say about everybody, about AA, and about the world in general. So I asked myself, what the hell's going on, man? You woke up in a good mood, snuggling your kids, laughing, having fun. Where did things go wrong today? Up until then I hadn't seen it: I got this huge surge of jealousy and bad feelings when my ex came over and I started picturing her out with her boyfriend having fun while poor little me doesn't have a girlfriend. That's so irrational. It makes perfect sense, but it's also irrational and dumb.
So I shared that with the AA meeting, along with some stuff about early sobriety, and wrapped it all up in a beautiful share. I had people all over the room laughing, and I felt better afterwards. Then I talked with one of the women there. She's pretty good looking, I guess, or at least some other people think so. It felt so good to talk to her with indifference. I don't care if this woman likes me or not. I'm interested in listening to her opinion. She ended up talking to me for about ten minutes, and she talked most of the time. I'm not interested in dating her. I'll listen to what she has to say so I can understand her point of view, broaden my horizons, and connect with another human being. It felt really good not to be thinking, like in previous times, oh, I need to talk to her and get her to like me and maybe she'll want to date me. No. I only want women who are extremely interested in me, who will ask for my phone number, ask me out on a date, invite me over to their house, and make the first move on me.
I am zero percent interested in any woman besides that. I'm going to reject any woman who isn't healthy, who doesn't want kids, or who I can't communicate very effectively with. And I'm going to enjoy being single until then.
Introspection Instead of Drowning It
I had such a nice AA meeting today, seeing some of the same people who have often been angry and wanted to fight me now laughing. I showed them the process of feeling better. When I'm sober, I can't just go around and drown my feelings in a bunch of alcohol. I have to look at it and use some introspection: what the hell is going on? Dude, why are you feeling like this? Where did this start? And what do we need to do about it? I'm so grateful I went through that process this morning. As soon as I did, I talked to a few people after the meeting and I felt great.
I left the meeting thinking, I'm going to get at it today. I'm going to figure out how I can make $1,000 a day in my business. And that is all you need to do today, brain. There's nothing else. You don't need to figure out how you're going to date. You don't need to figure out anything else. All I want you to do is figure out how to make $1,000 a day in a way that's honest, transparent, and fun, that gives my gifts, that is not exploitative or ripping people off, and that gives people real value.
When you schedule a call with me, that call could be a fork in the road for you. You could have a major epiphany. It could be worth hundreds of thousands of dollars to you in insights about the direction of your life. It could help you have some kind of breakthrough. The breakthrough I had today, literally just filming a video, is something a coach probably would have charged me $5,000 or $10,000 to do the same work with me. I did it talking to myself in a video you can watch, and you can see it happen in real time. It's pretty brilliant. I can do that because I've done business like this online for 15 years, and I know enough to coach myself at this point. The trick is getting the thinking aimed at the right goal in the first place. Saying "I'd like to stay in this house" is not a concrete goal. The question is, how much money do you need to easily stay in this house? And maybe go to the strip club every week, ha ha.
Dominoes: Paying Off the Cards
I can make $100,000 by the end of the year. I could go to the VIP room at least once a month. Not that I'm going to do that, but I want to make so much money that I can destroy it. I have this credit card with $15,000 on it that's going to start slapping a 15% interest rate on instead of 0% in February. I want that card gone. I want it paid off by February. It's September now, and I want that card finished and back to zero. Then they'll give me a balance transfer offer, and I don't want another 0% offer with a 3% fee. I want to use it to knock out another card. It's going to be like dominoes. And it starts with one thing.
I need to get my own shit together and stop messing around replying to emails from people who are wasting my time, and stop messing around trying to get on somebody else's podcast and then having them steal my crypto. I need to do my own thing. And then I need to talk to whoever really wants to talk to me. If you don't really want to talk to me, I don't know you, and I don't owe you a thing. I'm not Mr. Nice Guy. I'm not what your friends think. I'm not Mr. Friendly. If you offend me, I'm lifting you ten feet in the air, and I don't care who was there or who saw me. I'll call you a lawyer and file you a lawsuit, smile in the courtroom, and buy you a water. I'm tired of all of you. I don't mean to be mean, but it's all I can be. It's just me, and I am whatever you say I am. If I wasn't, then why would I say I am? I'm in the Facebook newsfeed every day. It's just the way I am.
See, I don't owe anyone anything. I make videos and you can watch them. I don't owe anybody a reply to comments. I don't owe anybody a retweet. I don't owe anybody a reply to an email or a DM. I'm tired of giving my time to all of that and then not getting mine. So I am so happy to simplify, and to stop doing the same thing in dating. I hope you can see how all of this is connected. When I take a different approach in dating, I take a different approach in my business. And man, that feels good.
Feeling the Calls Coming Before They Arrive
I got all hot and sweaty and bothered filming this. It's a good show, because when you watch my videos, you have no idea what's going to happen, and that's exciting. I want you to see how I think. Look at how I think. I have all this debt, and I'm excited about paying it off, and I'm feeling the excitement now. This is the key to manifesting: feeling gratitude and excitement before there's any sign. Nobody has scheduled a call with me. Nobody has paid $300-plus for a call with me in at least a year. And yet I can feel those calls coming in the air tonight. Hold on. I can feel those calls coming.
Some people say I'd make a good preacher. You can just hear me wind it up. Jesus said, and maybe he didn't say it exactly this way, that anything I say about myself, you can say about yourself. He said, I am the truth and the way. And I say to you that you can say that about yourself too. I am the truth and I am the way. I want you to be like those fishermen in the Bible. You see that I've got a call offer, and you just drop what you're doing and say, let me schedule that call right now.
I'm taking all the other stuff off my website. If you want audiobooks, buy them on Amazon. The game I made, I'm going to make free. If you spent money on my website, I'll give you a coupon so you can schedule a call and get credit for it. The chat community I had on my website, I took that off, and I'll put a coupon in there for everybody who was in it so they can schedule a discounted one-on-one call with me. If you want to follow the dating side of this whole journey, it's all in my Dating playlist.
That felt good, right? The best part about filming my videos is that I get to be here for them. I'm the only one in the audience. Maybe I'll have a real-life audience someday. But it's cool. And if you want me to do anything, like when people say, oh, come meet up with us in Dallas, then schedule a call and give me your phone number and say, hey, I want to meet up with you when you're in Dallas. Then it'll be up to me. Maybe I've got time Monday night to meet up with you. But I don't need to be messing with anybody who hasn't paid for a call with me from now on. From now on, that's how you do business. All right, I'm hypnotized by my own voice. That's enough. See you all later.